1303. Problems We Solve

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The first part of the language is your pricing, but the communication language of your pricing is the complaints.

So here's what I would suggest that you do. So, you wrote down the top five complaints. I'll show you how to format this in a moment.

What I'd like you to do is go to your website as soon as you can and start a new page called problems we solve problems we solve.Okay.Then, pull out Claude or Perplexity or chat GPT or co-pilot or whoever your AI assistant is.

Punch in the keyword, you know, put the keywords in the prompt, do your topping and tailing, and tell them who you are and who are they, who's your client or your prospect, and write an 800-word article on how you solve each one of those problems—putting the keywords in there. Okay.

Right. The top five complaints, five articles, and problems we solved on that page were 800 words. Now, you're going to talk about those five problems most of the time in your social media, your messaging, your next book, and wherever you put out content, but you're going to talk about the top two problems all the time.

Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.