The Real Reason You're Not Scaling

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So they bring me in and they say, all right, we want to grow.

We want to go to the next level. That's code for there are issues internally. Either there's some internal strife, or there's a partnership issue, or there's somebody who no longer aligns with the goals and there's just nothing you could do about it.

You know, at this point, I've dealt with it so many times. First off, I remind the client that everything's confidential. I said, look, we could talk freely and then I'll just say, all right, who's the issue? Who are we talking about? Who are we talking about specifically? And sometimes the owner will, and the owner will say, well, it's me.

I'm the bottleneck. Okay. And that's fair enough because most owners become a bottleneck at some point or another.

It doesn't mean they're the whole problem there, but they'll say, you know, I've got somebody about to come into the business or I bought somebody into the business, and we had some initial vision, but it's not really working out. There will be some family dynamic or some personal dynamic that is no longer viable or aligned. So we have to learn that right away.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Family Business: Great Idea, Tough Reality

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Interestingly enough, even though there might not be blood in every family, blood family in every business, almost every business has some family dynamic.

Here's the first thing that changes. Now one, you know, it's on paper. It's a great idea to work with your family.

Who else would you want to support? Who else would you want to be around all the time? And you say, wow, wouldn't this be amazing? We can have this legacy business, and we can all be around each other all the time. Wouldn't that be great? You know, and it's great right up until it's not. And well, one of the things that changes immediately is accountability, right? It's the first thing that is sacrificed.

You can't, I'm sorry. You're not going to Thanksgiving dinner and singing Kumbaya and then holding somebody accountable the next Monday. On the sales meeting, because they didn't make as many calls.

You're not going to punish them financially because of it. It's simply, it's just almost never works. And so a family-run business really struggles with accountability at first and foremost.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Consistency Closes Deals

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In business, if you tell me you wanna work with me, here are my rules to the game.

Once you say I wanna work with you, I have my team, we'll follow up with you every single week, every week. And we will offer you three times to talk and then I'll always have my calendly link. If you miss those three times, you will get an email the next week.

Sorry you couldn't make it last week, here are my times for this coming week, also my calendly link, can't wait to connect. You miss it three times, then we make a phone call. Hey, is everything all right? And every time we send an email, we back it up with a text.

I also wanna find out, are you a call person, are you a text person, or are you an email person? What is your preferred? And so if I email you and then I send you a text and you reply to the text, it's gonna be a text. But I'm doing every, I'm doing it each week, right? What I've learned over the years is people don't say, stop it, you're bothering me. They tend to say, wow, you're doing a great job, I really appreciate all the work you're doing, we're just not ready.

And what I'll say is, what would you like the next steps to be? Can we talk next year, can we talk in the fall, can we talk in the summer? Absolutely, and when they find out that I really care and I will respect those boundaries, they'll tell me what's going on.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.