Winter Is Not the Time to Discount

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There are two categories you fall into as a provider.

You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies.

You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing.

You don't want a discount. Here's why. Your pricing strategy is the number one way that you communicate with your clients.

Nothing screams louder than your pricing, okay? Soon as you announce your pricing, you tell them what kind of provider you are. Are you the econo model? Are you the mid version? Are you the luxury model? But more, and that's fine, and there's not one better than the other. It just depends on who your clientele is, right? But more importantly, you tell them who they are, and that's your risk, but that's also your reward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Customers Must See Your Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy.

Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or full commitment? I know what I want.

I know what I want as a customer, and I can tell if you're not gonna give it to me. I'm just, we're in a cancel culture. I'm like, sorry, I'll move on to the next person.

I've gotta know you are fully committed. It's gonna hurt you as much as me if it doesn't work out. That's what I need to know from you if I'm gonna buy from you.

And if I think it's gonna hurt you as much as it hurts me if it doesn't work out, and you are fully committed to it working out, I will pay your premium. But I will not engage you for anything less. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter.

So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really passionate about what you do, right? They can sniff it out, right? If I came to you, if you weren't here yesterday and I came to you and I said, Hey, listen, I got to have a business idea. I'm going to take a baseball bat, cut it in half.

I'm going to carve it out and you're going to drink beer out of it and you've got two years to make it a nine, a seven figure business. You'd have been like, okay, next speaker. But why does it work? Right? Because this dude bleeds it.

Because Chris bleeds dugout mugs and you're like, I don't even know if I'll ever drink out of it, but I'm buying one of those things because I just saw that dude on Fox and I'm like, I got to get one of those. I have a collection of dugout mugs. I'm not sure I drank out of any one of them.

Right? So, but that's what it's all about. It's got to be authentic. And right now we value resiliency.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.