Carl Gould #70secondCEO

De: Carl Gould
  • Resumen

  • A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Episodios
  • Carl-Gould-#70secondCEO-You Need to Have Premium Pricing
    Aug 16 2024

    You Need to Have Premium Pricing

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

    My suggestion is don't wait. Even if you do your annual increase, raise it again. Raise your prices, whatever you think you can, where you get close to zero attrition. You need to have a premium-priced product or service line, okay? Because that's how your quality will be judged.

    Now, you don't have to raise prices on every single line item that you have or every product or service that you offer, but you do want to take at least a select group of products and services and charge more for those products and services. We have an expression internally. We don't say this to clients or prospects, of course, but we call it the obnoxious offer. And we ask the question, are we being obnoxious enough? In other words, are we charging enough being obnoxious in price, but are we also being obnoxious in value? Are we delivering obnoxious value, like no-brainer, game-changing, best-in-class value?

    Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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    1 m
  • Carl-Gould-#70secondCEO-How Much Can a Business Raise Their Pricing Without Attrition
    Aug 15 2024

    How Much Can a Business Raise Their Pricing Without Attrition

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question.

    You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you raised your pricing 1%, just 1%, what percentage of your clients would abandon you? They would leave. You were at a hundred dollars. You're now at one Oh one. You were at 3%.

    Now you're 3.03%. What percentage of attrition would you experience? Do you think? Okay. Zero. So 3%. If you raise your prices 3%, what level of attrition would you experience then? Zero. Okay. 5%. Right. 5%. How about 5%? Would some of you start to get attrition at 5%? Yeah, probably. Right. So maybe you're from one to four Let's just call it that.

    If there was any number where you felt you could raise your pricing and you would have close to if not zero attrition, that's a signal from your clientele that they love you for something more than just the utility of your product or service. They like you for some other reason. You're a professional.

    You're based in the U S you're a local company. You're, you know, the same faith as them. You believe in the same charity. I don't know. Whatever it is. You're just nice on the phone. Whatever. You write good emails. Whatever it is. Okay. But for whatever that is, they love you and are willing to pay you more than you're charging them.

    Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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    2 m
  • Carl-Gould-#70secondCEO-Sometimes Your Proposal Guarantee Can Be Risky
    Aug 14 2024

    Sometimes Your Proposal Guarantee Can Be Risky

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

    For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteeing I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I would finish no matter what. And that meant working in the rain the whole bit.

    So you will be making promises at times that, you know, that you're going to say, Ooh, hope, you know, that one's a little shaky. It does happen at times, but the upside is so tremendous. You will get, you know, think about it.I was getting paid a 35% premium for the same work. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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    1 m

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