Alignment Creates Opportunity

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

24 conversations with concepts, where you're saying, how can we work together better? What can we do more to align? I wanna hear about what's going on with you guys and how we can work together.

We have found that if you have 24 meaningful and some sort of cadence of conversation, once a month, once a quarter, twice a year, I see you at these four events. However it goes, that you tend to get one referral per month, per brand. What does that mean? Somebody says, you'll get a call from somebody that says, hey, we found somebody that I think is good, but they're not a good match for us.

What else you got? Yeah. Have you called a franchisor and said, what do you do with all your dead leads?

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

High-Level Prospects Don't Keep Banker's Hours

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

My business consulting services, I text my prospects before 7 a.m. Why? Because they're up and they're on their phone.

And I had to reschedule somebody that I'm supposed to meet with tomorrow, and he said, and they always say the same thing, I don't normally like to do this, Carl, but I'm available Saturday if you want. So I have a couple of calls on Saturday. My point is, use personalized check-in, right? And if you've got somebody right now on your list that's a business owner, they think about this sort of thing in non-traditional hours.

Right now, they're busy. And I'm not saying don't call them during the day. Of course you do that.

If I could, I would try to get them before the day started. And I would call on Saturday, and I have long stopped pretending that Sunday's off limits. So I will call and text because I know that they're on their phones.

I know what they're thinking about. I know they're thinking about their year. Now's the time, okay? I love the holidays.

People always say to me, I can never get to these decision makers. I know where they are, off hours.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Stop Selling on a Banker's Schedule

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Until they tell you to stop, contact them every week. we were kind of planning out our calendar.

And I said, block off Wednesday night through Sunday night, Thanksgiving weekend. And she said, okay, that's fine. And so as we're getting close, I have a nine hour day on Friday.

So even though I blocked out the day, my assistant said, hey, can you talk to so and so about this? Can you talk to so and so about that? This one's interested in this. And I kept saying like, well, you know, that's supposed to be a day off for me. Well, you know, that's supposed to be a day off for me.

You know, I'm not supposed to be doing that on that day. My day starts at 7 am and it ends about 530, right? And I've got an hour break here and a little bit of break there. But I started out with a day that was supposed to be open to a day that's full.

Why? Because business owners work non-traditional hours. If you have a multi-unit person that you're talking to, if you've got somebody who's a business owner, I guarantee you, you can get them on a week like this.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.