Winter Is Not the Time to Discount

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There are two categories you fall into as a provider.

You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies.

You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing.

You don't want a discount. Here's why. Your pricing strategy is the number one way that you communicate with your clients.

Nothing screams louder than your pricing, okay? Soon as you announce your pricing, you tell them what kind of provider you are. Are you the econo model? Are you the mid version? Are you the luxury model? But more, and that's fine, and there's not one better than the other. It just depends on who your clientele is, right? But more importantly, you tell them who they are, and that's your risk, but that's also your reward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Customers Must See Your Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy.

Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or full commitment? I know what I want.

I know what I want as a customer, and I can tell if you're not gonna give it to me. I'm just, we're in a cancel culture. I'm like, sorry, I'll move on to the next person.

I've gotta know you are fully committed. It's gonna hurt you as much as me if it doesn't work out. That's what I need to know from you if I'm gonna buy from you.

And if I think it's gonna hurt you as much as it hurts me if it doesn't work out, and you are fully committed to it working out, I will pay your premium. But I will not engage you for anything less. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter.

So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really passionate about what you do, right? They can sniff it out, right? If I came to you, if you weren't here yesterday and I came to you and I said, Hey, listen, I got to have a business idea. I'm going to take a baseball bat, cut it in half.

I'm going to carve it out and you're going to drink beer out of it and you've got two years to make it a nine, a seven figure business. You'd have been like, okay, next speaker. But why does it work? Right? Because this dude bleeds it.

Because Chris bleeds dugout mugs and you're like, I don't even know if I'll ever drink out of it, but I'm buying one of those things because I just saw that dude on Fox and I'm like, I got to get one of those. I have a collection of dugout mugs. I'm not sure I drank out of any one of them.

Right? So, but that's what it's all about. It's got to be authentic. And right now we value resiliency.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Blind Spots: Where Your Business Leaks the Most Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Results people sometimes struggle with their system's people. Relationship people sometimes struggle with the detail's people. Now again, I'm pretty sure this doesn't happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we're not saying we're not in the camp of work on your weaknesses all day long so you can become a better-rounded person. That's not what we are talking about. What we are talking about though, is becoming functional in your blindspot. So, I won't be doing it with all of you but I can share a formula with the owners, give me 4 minutes and I can show you how much money I can steal from your company. You will actually tell me how much money I could steal from your company and you would never know it! Once you tell me that number, I will know the number I will tell you that I'm stealing and you won't even know where to look. Right in your blind spot area. Now we kind of know the formula for most of you anyway, so that's why we're working on it. But the reality is, is that there's a ton of money sitting in your blindspot area, that if you can mine that area of your business there's a lot of value there.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

It's Not About Millennials or Gen Z—It's About Commitment

Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment.

You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right?

But think about it. How many employees do you have? 10? 20? How many of you have over 50 employees? 30? Couple? 20? 10? 5? So, most of you are 5 or 10 employees, right? So, you need 5 or 10 people who give a damn about what you do.

You don't need the whole millennial generation. You need 5 people. You can find 5 people who care about what you do. So, get used to this. You're going to love this expression.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Getting Past the Gatekeeper: The Owner Always Answers

Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours.

Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that.

Never was there a better example than when Elon Musk bought Twitter. On the day that Elon Musk bought Twitter, Jack Dorsey was like, I am so sorry about what might happen to you all. You have all been so good to Twitter.

Elon Musk shows up with a sink and he's like, hey listen, I'm the guy who slept on the floor for seven years at Tesla. You're not ready to work? Leave. So like, what's with the sink on? I don't know.

I just had it in my hands. It needed to be bought in. Is it a metaphor? No, it's a sink. I think this goes in the toilet. Yeah, that goes in there. You got it. And a year later, what is Twitter? It's not even Twitter anymore.

That's why it's called work, folks. Come in, work. If you want to come in and work, go find somewhere else.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

The Real Difference Between Owners and Employees

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, a main question we'll ask an owner is, 'What keeps you up at night?' Oh my God, and the list is like this long! You know when we ask your team, 'What keeps you up at night?' You know what the number one answer is? 'I sleep fine.' Seriously, they're like, 'What keeps me up at night?' Nothing, I don't know, what are you talking about? 'Well, I got kids, you mean that?' No, I mean what keeps you up? Are you concerned about your work life? But keeping it, maybe, doing it, I'm fine. What else do I need to know? That's the number one answer we get is, I sleep fine. Ok, so we need to cut into their sleep a little bit. Follow, we need to, now I get it, there's a reason why they are employees, because they don't like the risk, that's the main difference between you and your sales person, you and your admissions team, you and any part of your team.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Find the Weak Link in Your Business Chain

Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results.

Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine?

Give yourself a score, one being, 'it's a train wreck!' And 10 being, a 'finely tuned machine.' I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there?

Write it down below, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.