Changing Higher Ed Por arte de portada

Changing Higher Ed

De: Dr. Drumm McNaughton
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  • Changing Higher Ed is dedicated to helping higher education leaders improve their institutions. We offer the latest in higher ed news and insights from top experts in higher education who share their perspectives on how you can grow your institution. Host Dr. Drumm McNaughton is a top higher education consultant, renowned leader, and pioneer in strategic management systems and leadership boards. He's one of a select group with executive leadership experience in academe, nonprofits, government, and business.
    The Change Leader, Inc.
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Episodios
  • Using Technology to Upgrade Higher Ed Branding and Marketing

    Using Technology to Upgrade Higher Ed Branding and Marketing
    Jul 30 2024
    Nuno Fernandes, President of American Public University System (APUS), joins Dr. Drumm McNaughton to discuss how higher education institutions can leverage technology in marketing and branding and remain affordable and relevant. With his background in business and global education, Nuno brings a unique perspective on transforming the traditional higher education model. Key Discussion Points The Unchanging Higher Education Model: Higher education hasn't fundamentally changed in nearly a millennium, despite global revolutions in technology and communication. The traditional model of professors lecturing to students remains largely unchanged since the founding of the University of Bologna in 1088. Challenges in Higher Education Branding and Marketing: The shift from location-based to online education has transferred power from institutions to students. Universities must differentiate themselves beyond academic offerings in a market where quality education is considered table stakes. Technology-Driven Strategies for Higher Education: Leveraging AI and data analytics to create personalized learning experiences and marketing campaigns. Implementing 24/7 student support through AI-powered tools, including mental health support. Using technology to enhance, not replace, human interaction in education. APUS: A Case Study in Technology-Driven Transformation: Rebranding effort centered around the concept of being "Digital by Nature, Human by Design." Implementing AI tools to augment faculty capabilities and improve student experiences. Maintaining affordability: APUS increased tuition by only 15% over two decades, compared to the industry average of 300%. The Future of Technology in Higher Education: Predictions of ongoing demographic declines and their impact on enrollment. The necessity for higher education institutions to innovate and adapt to remain viable. Potential for technology to lower costs while improving quality and accessibility of education. Three Key Takeaways for University Presidents and Boards Embrace technology and innovation as critical for the success of any university moving forward. Prioritize personalization in both education delivery and marketing efforts. Focus on continuously improving the student experience through technology while maintaining affordability. Nuno Fernandes emphasizes that the core mission of higher education institutions should be to serve students better every day. By leveraging technology and maintaining a student-centric focus, universities can navigate the challenges of the modern education landscape and create a brighter future for themselves and their students. Read the transcript on our website: https://changinghighered.com/using-technology-to-upgrade-higher-ed-branding-and-marketing/ #HigherEducation #HigherEdBrandingAndMarketing #HigherEdTransformation About Our Guest APUS President Nuno Fernandes is a visionary leader who has succeeded in making online higher education more affordable and accessible while delivering top-quality education and favorable student outcomes. As President, he is focused on a global digital journey that integrates personalized, collaborative, technology-driven learning experiences to prepare students for tomorrow’s challenges and opportunities. Mr. Fernandes has a wealth of experience driving innovation across higher education, technology, and business. He has been APUS President since September 2022. Previously, Mr. Fernandes was president and CEO of Ilumno, the largest online program manager in Latin America and among the top 3 globally (in terms of managed students). He served in roles with increasing responsibilities at Ilumno for over a decade. Mr. Fernandes was instrumental in improving student retention, student satisfaction, graduation rates, and reputation at the company’s owned and partner universities. He also helped expand access to higher education in several countries. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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    43 m
  • Building Higher Ed Crisis Management and Communication Muscle

    Building Higher Ed Crisis Management and Communication Muscle
    Jul 23 2024
    Higher education institutions are facing a perfect storm of challenges that demand robust crisis management skills. From campus protests reminiscent of the 1960s to the lightning-fast spread of information (and misinformation) on social media, colleges and universities are navigating treacherous waters. How can they stay afloat – and even thrive – in this turbulent environment? Crisis Management in Higher Education: Strategies for Institutional Resilience Dr. Drumm McNaughton, CEO of The Change Leader higher education consulting firm, and guest Stephanie Craig, President of Kith crisis preparation, response, and recovery firm, discuss essential strategies for building crisis management and communication capabilities in higher education institutions. Key Discussion Points Higher Education's Unique Crisis Management Challenges: The complex stakeholder environment in higher education is reminiscent of the turbulent 1960s but with added dimensions of social media and 24-hour news cycles. The impact of poorly handled crises on various aspects of institutional operations, from student recruitment to donor confidence. Building Crisis Management Muscle: The PIP2 Approach: Plan: Develop comprehensive crisis strategies and response protocols. Invest: Allocating resources for crisis preparedness, including training and technology. Practice: Conducting regular crisis simulations to identify weaknesses and build muscle memory. Prioritize: Embedding crisis preparedness in institutional culture at all levels. The Clarity + Trust = Speed Formula: Clarity: Ensuring a clear understanding of institutional mission, values, and stakeholder priorities. Trust: Building trust within crisis management teams and with key stakeholders. Speed: Responding quickly and decisively to crises without sacrificing accuracy. Stakeholder Management in Higher Education Crises: Navigating the diverse and often conflicting interests of multiple stakeholder groups. Tailoring communication strategies to different stakeholder needs and preferences. The Role of Leadership and Second-Level Thinking: The importance of leadership visibility and engagement during crises. Employing "second-level thinking" to anticipate the ripple effects of decisions and communications. Integrating Risk Management and Crisis Communication: The collaboration between risk management and communication teams. Breaking down silos to ensure comprehensive crisis response strategies. Opportunities in Crisis: Catalysts for Institutional Innovation: Recognizing crises as potential drivers of positive change and innovation. Examples of institutional transformation sparked by crisis situations. Three Key Takeaways for Higher Education Presidents and Boards Invest in crisis management now, prioritizing preparation as a matter of urgency. Implement the PIP2 approach (Plan, Invest, Practice, Prioritize) to build crisis management muscle. Adopt the Clarity + Trust = Speed formula for effective crisis response. Read the transcript on our website at: https://changinghighered.com/ building-higher-ed-crisis-management-and-communication-muscle/ #HigherEducation #HigherEdRiskManagement #CrisisManagement About Our Podcast Guest Stephanie Craig is the President of Kith.co, where she provides strategic guidance and solutions for high-stakes issues and challenges faced by C-suite executives, high-profile organizations, and elected officials. She has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media, and business, she mitigates crises, repairs reputations, and inoculates against future crises. Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city, and some of the most notable global brands, as well as institutes of higher education, as clients. Stephanie is a prolific author on topics including crisis communications, reputational management, political communication, the intersection of law and communications, and entrepreneurship. If asked, she’ll even talk about being born in the Arctic. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.
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    37 m
  • Implementing Comprehensive Student Mental Health Programs in HE

    Implementing Comprehensive Student Mental Health Programs in HE
    Jul 16 2024
    Addressing Student Mental Health in Higher Education: Expert Insights and Strategies Dr. Drumm McNaughton is joined by Tony Walker, Senior Vice President of Academic Programs at The Jed Foundation, and James Kohl, Dean of Student Affairs at the University of Massachusetts Lowell, to discuss student mental health in higher education. They share insights on current challenges, effective strategies, and the evolving crisis of mental health on college campuses. Key Discussion Points The State of Student Mental Health: Suicide remains the second leading cause of death among young people ages 10-34, according to the CDC. Recent data shows a significant increase in mental health issues among young adults, with 36.2% experiencing a mental, behavioral, or emotional health issue in the past year. Marginalized communities, particularly LGBTQ+ youth, face even greater challenges. The Jed Foundation's Approach: Overview of the JED Campus Programs initiative, which spans seven key domains to support student mental health. Discussion of the implementation process, including needs assessment, strategic planning, and evaluation. Insights into the impact of comprehensive mental health programs, including reduced suicide attempts and improved crisis response. UMass Lowell Case Study: Implementation of the JED Campus program at UMass Lowell, including the process and challenges faced. Positive outcomes despite the COVID-19 pandemic, including better-than-national-average scores in student flourishing. Key lessons learned, emphasizing collaboration, stakeholder buy-in, and adaptability. Evolution of Mental Health Discussions in Higher Education: Shift from stigmatization to open dialogue about mental health on campuses. Growing recognition of mental health's importance in student success. Movement towards more holistic approaches that include both prevention and crisis response. Strategic Recommendations for Higher Education Leaders: Prioritize mental health at the institutional level. Foster collaboration and break down departmental silos. Implement comprehensive screening and early intervention programs. Enhance access to mental health services and destigmatize mental health through education. Develop robust crisis management protocols. Read the transcript of this podcast on our website: https://changinghighered.com/implementing-comprehensive-student-mental-health-programs/ #HigherEducation #StudentMentalHealth #HigherEdPodcasts About Our Podcast Guests Dr. Tony Walker joined The Jed Foundation in November 2022 as Senior Vice President of Academic Programs. In his role, he structures, expands, and leads JED’s K-12 and higher education programs to meet the organization’s strategic plan objectives. To fulfill this work, he connects strategy, people management, operations, fiscal responsibility, partnerships, and school recruitment functions. Prior to joining JED, Tony served as Vice President of Education Strategy and Innovation at the Meadows Mental Health Policy Institute. He previously worked in multiple roles in public education, including as a teacher, school counselor, and, most recently, as an executive district leader over Student Support Services at a large public school district in Texas. Tony is a Licensed Professional Counselor and Certified School Counselor and holds a Bachelor’s degree in Education from the University of Missouri, a Master’s degree in Counseling, and a PhD in Counselor Education and Supervision from Texas Tech University. James Kohl, Ph.D., is the Dean of Student Affairs and Experiential Learning at the University of Massachusetts Lowell. He has been at UMass Lowell for over 16 years and previously worked at George Washington University as the director of housing programs. He received a B.S. in Psychology from Lafayette College, an M.A. in College Student Personnel Services from University of Maryland, College Park, and a Ph.D. in Educational Policy and Leadership from University of Maryland, College Park. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton's approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com
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    35 m
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