• Characters, humour & disasters: how GEICO changed the insurance game

  • Aug 14 2024
  • Duración: 1 h y 2 m
  • Podcast

Characters, humour & disasters: how GEICO changed the insurance game

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  • Resumen

  • Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the world to leading creative at an organisation where creativity is at its core. In this episode we talk about why humour is so important for advertising and why we're so afraid to use it.

    Timestamps

    00:00 - Intro
    01:08 - Michelle Moscone background and career
    08:18 - How Michelle landed at GEICO
    11:20 - Why are there so many characters in insurance?
    21:42 - When insurance goes wrong
    32:34 - Why humour is so important
    36:37 - Why are we afraid of humour?
    41:16 - GEICO’s greatest hits
    49:51 - How to get the best out of your agency
    55:43 - Michelle’s favourite GEICO campaigns
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