In Part 2 of our two-part series with Juan Martinez — founder of JMS Soccer and president of DKSC — we move beyond the academy structure and dig into the deeper layers of development that parents rarely see. Juan opens up about the realities of North Texas soccer culture, the misconceptions around “connections,” and how he uses his network not as a selling point, but as a responsibility to serve disciplined players who put in the work.

Juan explains what it really takes for an athlete to earn his recommendation, why truth and accountability matter more than hype, and how he keeps kids grounded while helping them chase college, national team, or professional opportunities. We also explore character development, moral skills, parental influence, pathways beyond club soccer, and why the dream must belong to the player — not the parent.

If you’re a soccer parent trying to understand the real pathway from ages 12–14 to college or pro, Part 2 delivers the unfiltered truth.

📌 Key Talking Points

• The misconception around “connections” and what they actually mean

• North Texas as a cutthroat, highly competitive soccer market

• Parents fearing their child won’t be recruited if they’re not at the “right” club

• How Juan uses his network to help players — quietly, without promoting it

• Why Juan will not recommend a player who lacks work ethic or attitude

• Examples of Juan contacting major programs on players’ behalf

• “Real talk”: asking players if they want honest feedback

• Keeping kids humble — correcting body language, temper, effort

• Why character skills and moral skills matter as much as soccer skills

• Teaching athletes to write letters to themselves about who they want to be

• How attitude directly affects how teammates experience you

• The pathway funnel: dual citizenship, national teams, international scouts

• Why discipline and daily habits determine whether a pathway even exists

• Educating parents on timing, contracts, rights, and player value

• Helping players navigate college offers strategically

• Why most pathways depend on player drive, not parental desire

• Homeschool vs. private school comparison for elite training

• Why JMS Academy will not become a full school

• JMS Fit/Futuro as expansion for players not ready for full academy

• How success is defined: players going pro, earning scholarships, leadership qualities

💬 Guest Quotes

• “It’s very cutthroat. North Texas soccer is cutthroat.”

• “Most of the time people don’t even know that I’m doing that.”

• “I’m not sticking my neck out for just anybody.”

• “If you’re not technically sound… if you don’t use both feet… I can’t recommend you.”

• “I want to serve as many kids as possible, but in the right way.”

• “I don’t have a plan to grow the wrong way — I want to grow the right way with the right people.”

• “Everyone has a shelf life. Once I stop coaching, I want to use all my resources to honor God.”

• “Kids aren’t being creative anymore because we make every decision for them.”

• “Always count on change — we’re always reinventing and trying to get better.”

• “You keep everybody humble — you never let them get bigheaded.”

• “If it’s not their dream, you’re wasting your time.”

• “Know your child. If it’s their dream, it’s worth it. If it’s yours, it’s not.”

• “If your child isn’t touching a ball every day, they’re not falling in love with the sport yet.”

• “I’ve seen so many parents running the race for their kids — and it never works.”

• “Being part of a player reaching their goal… that’s the most fulfilling thing.”

• “They do all the work, all the sacrifice. I’m just part of their journey.”

Connect with JMS Soccer / JMS Academy

📷 Instagram:...

In this episode of Chat By The Pitch, Juan Martinez — founder of JMS Soccer and President of DKSC — opens up about the journey behind JMS Academy, his daytime elite training environment built for disciplined, goal-driven young athletes. Juan walks through how JMS started in 2018, why it shut down during COVID, and how it returned in 2023 with a renewed mission: character, mental toughness, individualized development, and a one-stop shop of services for players chasing big goals.

Juan breaks down the full structure of the academy day: early drop-offs, morning training, strength and conditioning with Juan Robles, nutrition habits, multiple school blocks, afternoon sessions, tactical work, recovery routines, and the mental side of the game. He shares how he intentionally builds an environment focused on quality over quantity, creativity over rigid systems, and long-term growth over short-term results.

For any parent curious about homeschool-based soccer development, elite training routines, or what it really takes for a player to chase a college or professional pathway — this conversation gives a raw, detailed look inside JMS Academy’s first year.

📌 Key Talking Points

• Juan’s origins: Classic League player in the late 80s/early 90s; coaching since 2005

• Why JMS was originally created in 2018

• The impact of COVID shutting JMS down and the decision to relaunch

• “Empty the Bucket”: the philosophy behind JMS

• Why JMS is a one-stop shop for character, mental toughness, and recruiting

• How “Seleção” inspired Juan’s approach to identifying elite players

• The launch of JMS Academy in August

• JMS Academy is not a school — it is a training program with academic support

• How homeschool programs fit into the model (Texas Tech K-12, iPrep, etc.)

• The structure of the daily schedule (7 AM–5 PM, Monday–Friday)

• Morning technical sessions and strength/conditioning with Juan Robles

• Nutrition routines inspired by Brazil: daily fruit/snack breaks

• Classroom blocks, supervision, and the expectation of discipline

• Why school comes first and how academic accountability works

• Weekly training themes: Mental Monday, tactical Wednesdays, competitive Fridays

• How JMS avoids overtraining and emphasizes recovery

• The five facets of development: mental, technical, tactical, physical, social

• The role creativity and pickup play in player growth

• Why Juan keeps the program focused on individual development over team structure

• Current group size (12 players) and commitment to quality

• The goal of eventually growing to ~20 athletes

• Balancing self-motivation, discipline, and personal goals

• How Juan’s network (college, Mexico youth national team, agents, international scouts) supports players

• How JMS educates families on sacrifice, commitment, and realistic pathways

• Why Juan intentionally avoids selling himself as a “gatekeeper”

💬 Guest Quotes

• “J-M-S stands for Juan Martinez Soccer, but it's more than just soccer.”

• “I realized I had built a good network of college recruiting and international scouts and didn’t want that to go in vain.”

• “One of the sayings for JMS that I use is ‘empty the bucket.’”

• “Every program we have started from a simple idea.”

• “We are not a school — we’re more of a training program trying to create a professional environment.”

• “School is very, very important… if you don’t take care of your school, you’re not going to be able to come and do academy training.”

• “We check continuously on their work. We’re not a school, but we provide the environment.”

• “We didn’t want to put a standard GPA… players learn differently.”

• “It’s not that everybody’s going to be a professional, but if you chase that dream and get college paid for, that’s a good investment.”

•...

In Part 2 of The Return on Investment Myth — Rethinking Youth Sports, Dr. Travis Dorsch returns to Chat By The Pitch to go even deeper into the real work of parenting athletes. From accountability and culture to failure and social media, Dr. Dorsch shares how parents can reflect, recalibrate, and reconnect with the reason they signed their kids up in the first place.

We talk about how good intentions can cross the line, why “culture is king,” and what clubs can do to build a healthier ecosystem for players and families alike. From letting kids fail to redefining success after COVID, this conversation is a master class in perspective, patience, and purpose for every parent, coach, and club leader.

💬 Key Talking Points

• Treating kids as kids — not miniature adults

• Setting boundaries between good intentions and over-involvement

• The power of an accountability partner for parents

• How culture outweighs budget in building winning teams

• Reflection as a missing habit for most sports parents

• Why parents must allow failure to build resilience

• Social media and the “Gucci parent” era

• Bringing back discipline and the value of the name on the back of the jersey

• Inclusion, respect, and cheering for the competition

• Helping parents feel unstuck and regain balance

• Volunteering and being a helper in club culture

• Three keys to supporting your athlete: show up, be present, celebrate both wins and losses

• Parent education that works vs. programs that don’t

• Defining success for communities and clubs

• How COVID reshaped youth sports and perspective

• Coaches as the “missing piece” for family balance

• The importance of humility and apology as a parent

• What today’s generation of athletes is teaching us about resilience

Quotes from Dr. Travis Dorsch

• “Our kids aren’t miniature adults — we have to stop treating them that way.”

• “Accountability partners on the sideline can save you and your kid a lot of pain.”

• “Culture is king — and it’s free if you do it right.”

• “Parents have the potential to be incredibly reflective, but most of us choose not to be.”

• “Failure is a safe space for learning if we let it be.”

• “Social media shows the best five percent of every season and hides the 95 percent of growth.”

• “Let’s cheer for our kid’s competitors the same way we cheer for our own.”

• “Show up. Be present. Celebrate success and failure alike.”

• “Competitive outcomes and character development aren’t mutually exclusive — you can have both.”

• “Be humble enough to apologize when things go sideways. We only get one shot at this as parents.”

Connect with Chat By The Pitch

🐦 X (Twitter): @ChatByThePitch

📷 Instagram: @ChatByThePitch

📘 Facebook: Chat By The Pitch

🎧 Listen: Chat By The Pitch on Apple Podcasts

Connect with Dr. Travis Dorsch

🌐 Families in Sport Lab — Utah State University

▶️ TEDx Talk: “Should Parents Expect a Return on Investment?”

#YouthSports #ParentingInSports #SportsCulture #SportsParenting #DrTravisDorsch #ChatByThePitch #CultureIsKing #PlayerDevelopment #FamilyInSport #ResilientAthletes #ParentEducation #YouthAthletes #SportsEcosystem #FailureIsLearning #ParentCoachPlayer #SportsPsychology #CommunityCulture #AthleteMindset #PodcastDFW #YouthDevelopment

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In Part 1 of The Return on Investment Myth — Rethinking Youth Sports, Dr. Travis Dorsch joins Chat By The Pitch to explore what families are truly getting from youth sports. As a professor at Utah State University and founding director of the Families in Sport Lab, Dr. Dorsch shares how his research — and his own parenting journey — reveal the tension between performance, pressure, and purpose.

We unpack why so many parents chase the wrong outcomes, how goal misalignment drives kids out of the game, and what it really means to “invest” in your child’s sport journey. From NIL deals to the cost of club soccer, Travis challenges families to define success differently — not in scholarships or stats, but in the lessons that last a lifetime.

💬 Key Talking Points

• Why parents should expect a return on investment — but not the kind they think

• The dangers of chasing scholarships and pro dreams too early

• Goal alignment: how parents, coaches, and players get out of sync

• What keeps kids in the game past age 13

• The problem with commodifying young athletes

• Systems thinking: placing the child at the center of the sport ecosystem

• Communication tips for the car ride home

• What questions parents should ask after every game

• Modeling behavior and emotional control on the sidelines

• How family dynamics shape athlete development

• “Snowplow” vs. “scaffolding” parents

• Defining success beyond wins and goals

• Building lifelong movers instead of short-term stars

🗣 Quotes from Dr. Travis Dorsch

• “Parents should expect some form of return on their investment — but the real question is how we define that return.”

• “When parents define success as scholarships or contracts, the pressure skyrockets for everyone.”

• “Goal alignment is everything. If parents and kids aren’t chasing the same thing, conflict is inevitable.”

• “The child needs to remain at the center. When parents or coaches make it about themselves, that’s when problems start.”

• “If we can just get kids to come back next season, we’re winning.”

• “You can’t name Christian Pulisic’s U12 record — because it doesn’t matter. What mattered is that he kept playing.”

• “Parents are role models first. Kids don’t just hear us — they watch how we act.”

• “Ask better questions on the ride home. Not ‘Did you win?’ but ‘What was the most exciting thing you did today?’”

• “Work hard, listen to the coach, and have fun — that’s our family mantra.”

• “Youth sport is a vehicle to raise better humans, not just better athletes.”

Connect with Chat By The Pitch

🐦 X (Twitter): @ChatByThePitch

📷 Instagram: @ChatByThePitch

📘 Facebook: Chat By The Pitch

🎧 Listen: Chat By The Pitch on Apple Podcasts

Connect with Dr. Travis Dorsch

🌐 Families in Sport Lab — Utah State University

▶️ TEDx Talk: “Should Parents Expect a Return on Investment?”

#YouthSports #ParentingInSports #SportsCulture #PlayerDevelopment #SportPsychology #YouthAthletes #TravisDorsch #FamiliesInSport #SportsParenting #ChatByThePitch #SoccerCulture #SportsEcosystem #PlayerCenteredDevelopment #NIL #ReturnOnInvestment #ParentCoachPlayer #YouthDevelopment #SportsEducation #AthleteMindset #PodcastDFW

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In this episode, Tom Boyce, co-owner of Crossbar and London Calling TX, shares how these two soccer spaces are redefining culture in North Texas.

From weekday pickup and late-night leagues to homeschool sessions and family-friendly weekends, Crossbar has created a space where adults can play, relax, and connect while their kids grow up around the game.

Tom and Ian dive into:

• How the adult-first, kid-friendly model changes the soccer experience.

• The “winner-stays-on” pickup system that keeps games competitive and fun.

• Why Denton’s cash-rollover challenge became a local legend.

• The crossover between Crossbar and London Calling in growing community culture.

• How partnerships with leagues, gyms, and coaches expand opportunity across DFW.

This episode is a reminder that soccer isn’t just a sport — it’s a community heartbeat.

⚽ Key Talking Points

• Crossbar’s mission: create adult-first soccer community centers where parents can play too.

• Locations: Dallas (formerly Richardson) and Denton, both with full-service bars and turf.

• League nights: Open, Co-Ed, and Over-30 divisions.

• Pickup culture: 5v5, first to two goals, winner stays — no cleats allowed.

• GoodRec and FieldSpace apps for sign-ups and scheduling.

• The cash-rollover pickup pot that’s become part of Denton soccer lore.

• Daytime blocks for homeschoolers, youth training, and open play.

• Community partnerships with gyms, coaches, and local soccer groups.

• Expansion plans: new outdoor turf and long-term franchise potential.

• “Happy parents = better players.” The ripple effect of Crossbar’s culture.

💬 Quotes from Tom Boyce

“We’re adult-first, but kids are always welcome. It’s a soccer community center.”

“If parents are comfortable, coaches can coach and kids can just play.”

“Pickup should be fun — 5v5, winner stays, no pressure, no cleats.”

“That cash pot in Denton? It started small, now it’s legendary.”

“We’re not here to nickel-and-dime. We’re here to belong.”

“Think the Cheers bar — but for soccer.”

📲 Connect with Tom Boyce

📷 Instagram: @crossbar.dallas

📷 Instagram: @londoncallingtx

🌐 Websites:

🔗 www.crossbardallas.com

🔗 www.londoncallingtx.com

⚽ Follow Chat By The Pitch

🐦 X (Twitter): @ChatByThePitch

📷 Instagram: @ChatByThePitch

📘 Facebook: Chat By The Pitch

#ChatByThePitch #Crossbar #LondonCallingTX #DallasSoccer #DFWSoccer #AdultSoccer #PickupSoccer #IndoorSoccer #DentonTX #RichardsonTX #SoccerCommunity #SoccerParents #YouthSoccerParents #TexasSoccer #NorthTexasSoccer #SoccerCulture #FiveASide #CommunitySoccer

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In Part 2 of our conversation with Brenden Lee, founder of Project 214, we go deeper into how futsal connects people, purpose, and personal growth. Brenden shares the next phase of his vision — from partnering with Vanta Athletics to bring rooftop futsal to downtown Dallas, to shaping a mentorship culture built on empathy and expression. He opens up about the challenges that shaped him, the role of mental health in coaching, and how Project 214 is evolving into a creative hub where players, parents, and mentors come together through the love of the game. This episode is equal parts inspiration, vulnerability, and vision — a reminder that sport is just the beginning. (138 words)

Key Talking Points

• Partnering with Vanta Athletics to launch rooftop futsal at Plaza of the Americas

• How futsal becomes a platform for mentorship and community impact

• Creating safe spaces for kids and families to connect beyond the game

• Blending art, culture, and sport into a creative ecosystem

• Building confidence and self-expression through the game

• The importance of mental health and self-awareness for coaches and players

• Lessons from personal struggles and rediscovering purpose through service

• Bridging generations and cultures through pickup play and shared experiences

• The rise of futsal facilities and grassroots energy across North Texas

• How Project 214 is inspiring the next generation to play, create, and belong

Tune In to Learn

How Brenden Lee is redefining what futsal means for Dallas — as a game, a community, and a space for healing, growth, and connection.

Quotes from Brenden Lee

• “Project 214 feels like servitude — a way to give purpose and connection to something bigger than me.”

• “I want kids to feel seen, heard, and safe — that’s what this project is about.”

• “Futsal is just the bridge; what we’re really building is community.”

• “Vanta Athletics shares the same ethos — it’s about people coming together through the game.”

• “Sometimes you have to shed old versions of yourself to find the authentic you.”

• “Sports culture rarely talks about mental health — but it’s okay to say you’re down and seek help.”

• “Project 214 was born from pain but built on love — that’s what makes it real.”

• “The World Cup will bring energy, but our goal is to sustain that culture long after.”

• “Every kid deserves a place to belong, to create, to express who they are.”

• “My greatest inspiration is the little kid version of me who just needed a hug and a chance to be seen.”

📲 Connect with Brenden Lee

📷 Instagram (Personal): @brendenlee17

📷 Instagram (Project 214): @project_2.1.4

🌐 Website: theproject214.com

Follow Chat By The Pitch:

🐦 X (Twitter): @ChatByThePitch

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Please subscribe to Chat By The Pitch on your favorite podcast platform and leave us a review! Your support helps us grow and bring more authentic conversations with players, coaches, and creators driving the game forward.

#ChatByThePitch #BrendenLee #Project214 #DallasFutsal #VantaAthletics #RooftopSoccer #FutsalCulture #FutsalTraining #PlayerDevelopment #SoccerCommunity #SportsMentorship #CreativeCoaching #YouthSoccer #SoccerPodcast #TexasSoccer #MentalHealthInSports #GrowTheGame #StreetSoccer #DallasSoccer #PlayWithPurpose

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Join Chat By The Pitch for an inspiring and creative conversation with Brenden Lee, founder of Project 214 and a driving force in Dallas’s futsal community. Brenden shares how Project 214 evolved from a simple idea into a cultural movement — blending futsal, art, music, and mentorship into one collective. He dives deep into the roots of street culture, the influence of skateboarding, and why creating safe, expressive spaces for players to grow matters more than ever. From local training sessions to community impact, this episode explores how futsal can reconnect people, creativity, and purpose — both on and off the court. (128 words)

Key Talking Points

• The origin and inspiration behind Project 214

• Bridging futsal, skateboarding, and creative expression

• Building a community-first, culture-driven environment

• Creating safe spaces for players and families

• Balancing structure with freedom in player development

• The role of parents in aligning with their athletes’ goals

• Mentorship through futsal and creativity

• Finding joy and authenticity in the process

• How futsal becomes a bridge for art, music, and life

• Why Project 214 is always evolving — never finished, always growing

Tune In to Learn

How Brenden Lee is using futsal as a platform for culture, creativity, and connection — building an ecosystem where athletes, artists, and dreamers can grow together.

Quotes from Brenden Lee

• “Project 214 is about creating a safe place — safe to train, safe to play, safe to just be creative.”

• “Futsal is the bridge between structure and street — it’s raw, expressive, and human.”

• “Community is culture. It’s about breaking bread, not breaking each other.”

• “We’re all weird in some form or fashion — and that’s what makes us special.”

• “I skateboarded growing up, and that freedom of being yourself is what I want players to feel in futsal.”

• “If I can help one kid find joy in the game again, that’s success.”

• “I’m not trying to own the culture — I’m just trying to add to it.”

• “When players and parents align their goals, real growth happens.”

• “This project feels like the most authentic version of me.”

• “It’s called Project 214 for a reason — it’s always evolving.”

📲 Connect with Brenden Lee

📷 Instagram (Personal): @brendenlee17

📷 Instagram (Project 214): @project_2.1.4

🌐 Website: theproject214.com

Follow Chat By The Pitch:

🐦 X (Twitter): @ChatByThePitch

📷 Instagram: @ChatByThePitch

📘 Facebook: Chat By The Pitch

🎧 Subscribe & Leave a Review:

Please subscribe to Chat By The Pitch on your favorite podcast platform and leave us a review! Your support helps us grow and bring more authentic conversations with players, coaches, and creators driving the game forward.

Thanks to Soccer Coach Weekly for supporting the podcast.

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#ChatByThePitch #BrendenLee #Project214 #DallasFutsal #FutsalTraining #FutsalCommunity #SoccerCulture #YouthSoccerDevelopment #CreativeCoaching #StreetSoccer #DallasSoccer #FutsalLife #PlayerDevelopment #SportsCulture #GrowTheGame #SoccerPodcast #TexasSoccer #SoccerMentorship #CommunityThroughSport #PlayWithPurpose

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In Part 2 of our conversation with Sam Junqua, we dive deeper into his MLS journey with FC Dallas and Real Salt Lake. Sam reflects on the realities of trades, adapting across multiple positions, and how mindfulness and journaling keep him grounded in high-pressure moments. He shares the differences in club culture, the value of versatility, and his advice for young players chasing the dream. From resilience to family support, Sam’s story is one of growth, grit, and perspective—with an eye still set on the World Cup stage.

Key Talking Points

• Transitioning from FC Dallas to Real Salt Lake

• Experiencing the shock of MLS trades

• Evolving into a consistent, versatile player

• Club culture: Houston vs Dallas vs Salt Lake

• Mindfulness, journaling, and reframing nerves as privilege

• Advice for kids: enjoy the game and embrace pressure

• The dream of playing in a World Cup still alive

Tune In to Learn

How Sam Junqua built resilience through change, embraced mindfulness, and found consistency across his MLS career.

Quotes from Sam

“At Dallas, I matured into a player who could perform consistently across 90 minutes.”

“In MLS, you can be traded without even knowing—it happened to me on vacation.”

“Salt Lake emphasizes grit, and that’s become our identity as a team.”

“Versatility is both a blessing and a curse, but it’s shaped who I am as a player.”

“Mindfulness and journaling have been game-changers for me.”

“Nerves mean the moment matters—you just have to embrace it.”

“Pressure is a privilege—it means you’re playing in something that counts.”

“You don’t have to be great at everything; you need to master your strengths.”

“My parents have been the greatest influence on my career.”

“Playing in a World Cup still remains a dream of mine.”

Hashtags

#ChatByThePitch #SamJunqua #RealSaltLake #FCDallas #SoccerMindset #SoccerJourney #SoccerAdvice #SoccerParents #MLSTrades #SoccerPodcast

📲 Connect with Sam Junqua

📷 Instagram: @sjunqua Instagram+1

🐦 X (Twitter): @SJunqua X (formerly Twitter)

🌐 Website / Player Profile: RSL.com – Sam Junqua

Follow Chat By The Pitch:

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🎧 Subscribe & Leave a Review: Please subscribe to Chat By The Pitch on your favorite podcast platform and leave us a review! Your support helps us grow and bring more in-depth conversations with players, coaches, and industry leaders.

#ChatByThePitch #SamJunqua #MLS #SoccerJourney #CollegeSoccer #HoustonDynamo #SoccerDevelopment #USSoccer #SoccerLife #SoccerPodcast

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Reeplayer: Greater access to footage gives every young athlete the opportunity to develop and be seen. Reeplayer is committed to making footage accessible to teams, families, and athletes of all backgrounds.

Reeplayer