Episodios

  • From stories to sales, how are you decoding the true value of your brand narrative?
    Jul 20 2024

    In this episode, Nisha & Anoop are tackling a challenge that many small business owners face: how do you measure the impact of your brand storytelling efforts? While we all know that a compelling narrative can captivate an audience, quantifying its direct impact on business outcomes isn't always straightforward. This makes it tough to justify investing time and resources into storytelling.

    Tune in to explore practical strategies to measure and maximize the ROI of your brand's story.

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    26 m
  • What stories are you crafting and how?
    Jul 15 2024

    In this episode, Nisha & Anoop are diving into Defining Authenticity in Brand Messaging. They explore what authenticity truly means for small businesses and how to reflect it in your marketing communications. Join us as we uncover the key elements that make your brand genuine and relatable, ensuring your message resonates with your audience. Tune in and learn how to make authenticity your brand's greatest asset!

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    27 m
  • Where is the money coming from?
    Jul 6 2024

    In this episode, Nisha & Anoop are diving into Resource Limitations. Small businesses often struggle with limited time, money, and skills to create compelling, high-quality content that effectively tells their brand story. Join us as we explore practical strategies and solutions to overcome these challenges, ensuring your brand shines even with limited resources.

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    23 m
  • Social media is no longer social, it is just media because consumption is not engagement.
    Jun 25 2024

    In this episode, Nisha & Anoop are diving into Leveraging Social Media Effectively. They unpack how utilizing various forms of media like videos, podcasts, and infographics to tell your brand story can feel overwhelming, especially without technical expertise.

    They are breaking it down for you, sharing tips and strategies to make the process simple and impactful.

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    25 m
  • Are you ready to scale without losing your brand’s authentic message?
    Jun 15 2024

    In this episode, Nisha & Anoop tackle the challenge of keeping your brand messaging authentic, genuine and relatable, even as your business scales. We'll share insights and strategies to ensure your brand remains true to its roots while expanding its reach. Tune in and learn how to grow without losing your authentic touch!

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    25 m
  • If you are using AI, where is the magic of creativity?
    Jun 9 2024

    In this episode, Nisha & Anoop unpack how is AI changing the face of Marketing, highlighting the value of targeted, value-driven content and how can we build those strategies and automate workflow with AI and without a marketing team.

    This episode reaffirms that AI is here to stay and help us stay ahead marketing game.

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    40 m