LIVE from Outdoor Retailer 2024

In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor retail.

Key takeaways:

• Walmart's strategy emphasizes creating a personalized, branded experience to engage Gen Z and Millennial shoppers, showcasing the importance of knowing your customer.
• Deck Commerce's focus on sustainable practices aligns with Gen Z's values, proving that eco-friendly initiatives can foster long-term customer loyalty.
• Feedonomics discusses the critical role of real-time inventory data in omnichannel retail, enabling instant commerce and enhancing the shopping experience.
• Walmart's restored program exemplifies how resale markets are gaining traction, driven by consumers' desire for sustainability and cost savings.
• The panel stresses the importance of modern, flexible technology stacks to meet the demands of the upcoming Gen Alpha shoppers, who expect seamless, immersive experiences.
• Bridging the gap between online and in-store shopping, brands must create emotionally engaging digital experiences that replicate the tactile feel of physical products.
• Me & the Bees Lemonade shows that having a strong, purposeful mission can create deep emotional connections and lasting customer loyalty.

Links & Resources:

• Learn more about Walmart Marketplace, Deck Commerce, Feedonomics, Me & the Bees Lemonade, and BigCommerce
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!