In this episode of the Coach Factory Podcast, we sit down with Craig Rodney, a veteran coach who’s built a thriving practice helping agency owners scale and position for exit. Craig shares his journey from reluctant coach to confident expert, and the mindset shifts and practical strategies he employed to build a successful coaching business.

In this episode, we talk about…

• The Accidental Coach: Craig shares how he transitioned from successful agency owner to reluctant coach, and how coaching found him at a crossroads in his career.
• Embracing the Identity of Coach: We dive into Craig’s early struggles with imposter syndrome and how a pivotal conversation with a friend challenged him to fully commit to being a coach.
• Structuring Offers for Maximum Impact: Craig discusses how he learned to structure his coaching offers to deliver the most value to clients, and how his pricing directly correlated with the level of impact he could make.
• Productizing Your Expertise: We explore how Craig scaled his coaching business by turning his knowledge into a structured program, allowing him to focus his one-on-one time on the highest-impact coaching.
• Building Authority and Attracting Ideal Clients: Craig shares his strategies for growing his network, positioning himself as a trusted expert, and leveraging client referrals and recommendations.
• Pricing for Value and Transformation: Craig talks about how he learned to align his pricing with the transformative value of his coaching, and how he built a program that justified premium fees.
• Overcoming Self-Doubt by Focusing on Your Zone of Genius: Craig offers powerful advice for conquering imposter syndrome by doubling down on the areas where you have the deepest expertise and strongest track record of results.

If you’ve ever struggled with self-doubt, wrestled with how to price and package your services, or felt stuck in the day-to-day of trading time for money, this episode is for you! Craig’s hard-won insights and practical strategies will leave you inspired and equipped to overcome your own mindset blocks, structure your business for scalability, and own your value as a coach.

BONUS: Be sure to check out Craig’s bonus segment on Attracting Qualified Leads for Coach Factory VIP Members!

If you found this episode inspiring, reach out and let us know your biggest takeaway from Craig’s story. And to learn more more about Craig and his coaching, be sure to visit his website at: CraigRodney.com

As coaches, we often feel pressure to present a perfect, polished image to the world — to have it all figured out. But what if the key to truly connecting with our audience and clients lies not in our perfection, but in our humanity? In this episode of the Coach Factory Podcast, marketing coach Nicole Osborne shares how she learned to harness the power of vulnerability and authenticity to build a thriving coaching practice.

In this episode, we talk about...

• From Corporate Marketer to Authentic Coach: Nicole shares her transition from a corporate marketing career to coaching, and how she discovered her innate talent for helping others overcome their fears and push past their comfort zones.
• Embracing Imperfection and Vulnerability: We dive into Nicole's early struggles with perfectionism and how a powerful realization shifted her mindset. She learned that her most human and vulnerable moments were what truly resonated with her audience.
• Reframing Marketing as Service: Nicole discusses how showing up authentically allowed her to reframe her marketing efforts as an act of service. By sharing her journey openly, she gave her audience the tools and inspiration to tackle their own challenges.
• Building Trust Through Vulnerability: We explore how vulnerability builds trust and connection with clients and audiences. By allowing herself to be imperfect, Nicole created a safe space for honest sharing and real growth in her coaching relationships.
• Preparing for Success with Clients: Nicole offers practical advice for coaches on how to show up as the best version of themselves, even when working with intimidating clients. She emphasizes the importance of thorough preparation and trusting in your own skills and expertise.
• Harnessing Your Humanity as Your Greatest Asset: Throughout the episode, Nicole reminds us that our humanity is not a weakness in coaching — it's our greatest strength. By embracing our unique stories, flaws, and all, we can connect with and impact our clients on a deeper level.

Throughout the episode, you'll hear how Nicole's willingness to show up authentically — flaws, fears, and all — actually became her greatest strength as a coach and marketer. By sharing openly about her own journey, she built deeper trust and rapport with her audience. By allowing herself to be imperfect, she created space for her clients to do the same, leading to more honest and transformative coaching relationships.

Nicole's story will inspire you to embrace your own imperfections, share your journey openly, and harness your humanity to create profound transformation. Learn more about Nicole and her coaching at Wunderstars.com

Let us know how Nicole's insights resonated with you! Head over to CoachFactory.chat and join the conversation.

As coaches, we often focus on empowering our clients to face their fears and pursue their dreams. But what about our own journey of overcoming obstacles and building a thriving practice? In this episode of the Coach Factory Podcast, we explore the inspiring story of Lauree Ostrofsky, an author, speaker, coach, and hugger (more on that in the episode) who transformed her own personal adversity into a powerful coaching practice. Lauree's insights offer valuable lessons for every coach looking to navigate their own fears, build authentic connections, and create a meaningful impact in their clients' lives.

In this episode, we talk about…

• Turning Adversity into Opportunity: Lauree opens up about her life-altering diagnosis of a brain tumor at the age of 28. She shares how this experience forced her to confront her fears and ultimately led her to discover her true calling as a coach.
• Identifying Your Ideal Clients: Lauree discusses her focus on coaching "A-student" women - high achievers who are learning to give themselves permission and approval as adults. She emphasizes the importance of connecting deeply with your target audience and helping them align their career paths with their own desires.
• Authentic Marketing Strategies: Lauree shares her journey of trial and error in marketing her coaching practice. She highlights the effectiveness of partnering with existing networks and sharing personal stories to connect authentically with potential clients.
• Redefining Confidence: The episode explores the idea that confidence doesn't always mean being extroverted and loud. Lauree emphasizes that confidence is often quieter, involving self-acceptance and authenticity. She offers valuable insights for introverted coaches on leveraging online marketing and active listening to build strong connections.
• The Power of Simple Gestures: Lauree shares the story behind her "Hug Tour," born out of a difficult personal time. This heartwarming initiative demonstrates how simple gestures of appreciation can have a profound ripple effect and foster a sense of connection and belonging.
• Embracing Vulnerability in Coaching: Throughout the episode, Lauree emphasizes the importance of embracing vulnerability as an integral part of your coaching journey. By having the courage to show up authentically and share your own story, you create a space for your clients to do the same.

This episode is a must-listen for coaches at any stage of their career. It's a powerful reminder that our own experiences, fears, and vulnerabilities can be the very things that make us exceptional coaches. Lauree's insights offer practical strategies for building a thriving coaching practice while staying true to yourself. Give it a listen and then reach out to let us know how Lauree's story resonates with your own coaching journey!