Max Horenstein: Airbnb hustler to land flipping guru. He breaks down why he ditched the hospitality game for dirt deals and how he's crushing it with minimal effort. But this isn't just about real estate. Max dives into the mindset stuff that separates the winners from the wannabes. He talks about the pitfalls of chasing success too hard and why being grateful for what you've got now is key to leveling up.

Whether you're into real estate or just want to build a killer business, Max drops some truth bombs you can't ignore. He keeps it real about hiring, scaling, and why sometimes slowing down is the fastest way to get ahead.

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.

0:00 - Introduction and Welcome
0:31 - Introducing Colby Zimmerman
1:21 - Topic Introduction: Duplicate Leads
2:47 - Understanding Click IDs
4:17 - Case Study: Multiple Leads from One Person
6:11 - Dealing with Problematic Leads
7:46 - Click Cease Software Introduction
9:20 - The Importance of Monitoring Duplicate Clicks
11:05 - Facebook Retargeting and Duplicate Leads
13:08 - Cost Comparison: Google vs Facebook Advertising
15:23 - Understanding the Funnel Differences: Google vs Facebook
17:36 - The Value of Retargeting Despite Duplicate Leads
19:24 - Addressing Concerns with Account Managers
20:17 - Duplicate Leads Across Multiple Marketing Channels
22:30 - The Impact of Market Share on Duplicate Leads

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.

Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!

00:00 - Introduction and welcome
01:00 - The importance of split testing for business growth
02:30 - Rule 1: Start with an actionable hypothesis
05:00 - Different types of marketers and approaches
07:00 - Rule 2: Only change one thing in a test
10:30 - Rule 3: Test samples during the same time period
13:30 - Rule 4: Every test needs a numerator and denominator
16:00 - The math behind A/B testing and statistical significance
21:00 - Common mistakes in interpreting test results
24:00 - Rule 5: Optimize tests towards revenue
26:30 - Rule 6: Test long enough for meaningful results
29:00 - Rule 7: Document your tests
32:00 - Using sprints for project management and testing
36:00 - Benefits of sprint-based project management
39:00 - Closing thoughts and wrap-up

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.