Episodios

  • Flipping the Mindset: Max Horenstein's Journey from Airbnb to Land Investing
    Jul 31 2024

    Max Horenstein: Airbnb hustler to land flipping guru. He breaks down why he ditched the hospitality game for dirt deals and how he's crushing it with minimal effort. But this isn't just about real estate. Max dives into the mindset stuff that separates the winners from the wannabes. He talks about the pitfalls of chasing success too hard and why being grateful for what you've got now is key to leveling up.

    Whether you're into real estate or just want to build a killer business, Max drops some truth bombs you can't ignore. He keeps it real about hiring, scaling, and why sometimes slowing down is the fastest way to get ahead.

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    29 m
  • The Truth Behind Duplicate Leads: It's Not What You Think
    Jul 23 2024

    Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.

    0:00 - Introduction and Welcome
    0:31 - Introducing Colby Zimmerman
    1:21 - Topic Introduction: Duplicate Leads
    2:47 - Understanding Click IDs
    4:17 - Case Study: Multiple Leads from One Person
    6:11 - Dealing with Problematic Leads
    7:46 - Click Cease Software Introduction
    9:20 - The Importance of Monitoring Duplicate Clicks
    11:05 - Facebook Retargeting and Duplicate Leads
    13:08 - Cost Comparison: Google vs Facebook Advertising
    15:23 - Understanding the Funnel Differences: Google vs Facebook
    17:36 - The Value of Retargeting Despite Duplicate Leads
    19:24 - Addressing Concerns with Account Managers
    20:17 - Duplicate Leads Across Multiple Marketing Channels
    22:30 - The Impact of Market Share on Duplicate Leads

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    24 m
  • From Guesswork to Growth: The Power of Strategic Split Testing
    Jul 16 2024

    Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.

    Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!

    00:00 - Introduction and welcome
    01:00 - The importance of split testing for business growth
    02:30 - Rule 1: Start with an actionable hypothesis
    05:00 - Different types of marketers and approaches
    07:00 - Rule 2: Only change one thing in a test
    10:30 - Rule 3: Test samples during the same time period
    13:30 - Rule 4: Every test needs a numerator and denominator
    16:00 - The math behind A/B testing and statistical significance
    21:00 - Common mistakes in interpreting test results
    24:00 - Rule 5: Optimize tests towards revenue
    26:30 - Rule 6: Test long enough for meaningful results
    29:00 - Rule 7: Document your tests
    32:00 - Using sprints for project management and testing
    36:00 - Benefits of sprint-based project management
    39:00 - Closing thoughts and wrap-up

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    41 m
  • Stop Losing Deals: Master Transaction Coordination with David Olds
    Jul 10 2024

    Want to close more deals and stop tearing your hair out over paperwork? In this episode, real estate veteran David Olds spills the beans on transaction coordination. Learn why your rockstar salesperson shouldn't be doing data entry, how to spot the perfect TC personality, and why asking better questions upfront can save deals later. Whether you're doing 2 deals a month or 200, David's hard-earned wisdom will help you work smarter, not harder. Tune in for practical tips to streamline your business and boost your bottom line.

    0:00 - Introduction and welcome
    1:15 - What transaction coordinators do
    3:30 - When to outsource vs. do in-house
    6:45 - Hiring and training transaction coordinators
    10:30 - Personality traits of good TCs
    13:15 - Value of specialized roles in a business
    16:00 - Impact of TCs on deal closings and team efficiency
    19:30 - Asking better questions to save deals
    22:45 - Importance of clear communication between departments
    25:00 - Detailed seller information gathering
    28:15 - Identifying and solving transaction problems
    31:00 - Realizing the time savings of outsourcing TCs

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    34 m
  • **Special Episode!** PPC Decoded: The Ultimate Guide for Real Estate Investors with Brandon Bateman and Steve Trang
    Jul 3 2024

    This holiday weekend we are doing something different and launching this unique and exclusive episode where Brandon was able to join Steve Trang to provide a comprehensive overview of how to effectively run digital marketing campaigns for real estate investors. Join host Steve and digital marketing expert Brandon Bateman as they pull back the curtain on the strategies that are revolutionizing lead generation for real estate investors.

    In this episode, you'll discover:

    • Why PPC is a game-changer for real estate investing
    • The truth about cost per lead and what really matters
    • Insider benchmarks from hundreds of successful campaigns
    • How to avoid common pitfalls that waste your marketing budget

    Whether you're a seasoned investor or just starting out, this series will equip you with the knowledge to supercharge your digital marketing efforts. Don't miss this opportunity to learn from industry leaders and stay ahead of the competition.

    Tune in now and take the first step towards mastering PPC for your real estate business!

    Want to catch the other episodes? head over to the real estate disruptors channel to dive into more great info for dominating PPC.

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    59 m
  • Cracking the Code: Why Data-Driven Marketing Isn't What You Think
    Jun 18 2024

    Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.

    In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.

    Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.

    0:00 - Introduction
    2:30 - Tommy's role at Bateman Collective
    4:00 - The difficulty of Tommy's job
    6:40 - Setting proper expectations with clients
    8:35 - Tommy's background and journey
    14:30 - Tommy's experience in the short-term rental industry
    18:15 - Why Tommy joined Bateman Collective
    20:00 - Brandon's perspective on having great team members
    22:15 - Tommy's view of the real estate investor space
    25:20 - Addressing common investor beliefs about digital marketing
    29:45 - Explaining Bateman's data-driven approach
    33:40 - Trusting the right agency vs looking at metrics
    36:20 - Investing in continual product improvement


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    39 m
  • Finding Top Talent: Aaron and Miquella Gaunt's Killer Strategies for Hiring the Best
    Jun 11 2024

    Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll learn how to vet for skills, culture fit, and that X-factor that separates the superstars. Whether you're just starting to build a team or need to level-up your hiring, this is a master class on attracting top talent. Stop hiring duds and tune in!

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    54 m
  • The Raw Unfiltered Truth Behind Leadership, Growth and Perseverance with Justin Colby
    Jun 4 2024

    Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you're just starting out or trying to take your business to the next level, Colby's blunt advice and unfiltered wisdom is sure to be a wake-up call. Forget the hype and shiny object syndrome. This is straight talk on what entrepreneurship truly demands. Cancel your plans and take out your notebook, because Justin is dropping truth grenades you can't afford to miss.

    00:00 - Introduction
    00:28 - Justin's background and experience in real estate
    04:58 - Common mistakes investors make when trying to scale and grow their business
    07:16 - The importance of being a leader before building a team
    12:25 - Having the characteristics to lead and grow a business
    14:39 - When to hire team members based on revenue
    18:19 - The hard truth that it's always difficult in business
    21:17 - Most would quit if they knew the reality beforehand
    23:05 - Qualities that separate successful students from those who quit
    25:53 - Removing time expectations for results
    27:06 - It's never been easy, even when it seemed that way
    29:23 - The hardest part has been the entire journey
    32:25 - The value Justin adds that no one else can
    35:32 - Different perspectives on what level of success is satisfactory
    37:22 - Justin's current role is more business development focused
    40:46 - Final advice and how to follow Justin​​​​​​​​​​​​​​​​

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    41 m