So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?

We uncover all this and more inside Episode Three:
- What are values and why do they matter?
- How do you define meaningful brand values that become more than just a poster on a wall?
- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in the market?

We also share our own brand values and how we bring to them life in our own brands.

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

Just another marketing buzzword? We don't think so...

Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.

In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

Welcome!

We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective.co.nz.