• The purpose of purpose

  • Aug 13 2024
  • Duración: 29 m
  • Podcast

The purpose of purpose

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  • Resumen

  • Just another marketing buzzword? We don't think so...

    Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.

    In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!

    Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

    • Five steps to injecting more purpose and meaning into your business.
    • How to align your brand with a cause.
    • How to conduct due diligence and evaluate impact, before partnering.
    • How to market your involvement a way that feels authentically you.

    www.themarketingcollective.co.nz/impactstarter
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