• Conjoint Analysis with Megan Peitz

  • Jul 15 2024
  • Duración: 38 m
  • Podcast

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Conjoint Analysis with Megan Peitz

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  • Resumen

  • Megan Peitz is a successful entrepreneur in the world of pricing analytics and conjoint analytics. Driven by the love of numbers, Megan empowers her clients to find powerful pricing insights and make critical decisions. Megan started Numerious, a very successful consultancy that today employs some of the brightest minds in pricing analytics. Megan is one of the leading minds in conjoint-based pricing research and regularly presents papers at the at the Analytics & Insights Summit.
    In this episode, Megan discusses how conjoint analysis is typically used in pricing research. She goes into the details of some of the key outputs of conjoint analysis, particularly calculating willingness-to-pay for product or service features so producers can optimally price them. Anyone interested in using data-based, scientific approach to pricing will learn from Megan's wealth of expertise in this field.
    Those interested in learning more about Megan's world-class team, Numerious, please visit www.numerious.com
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