Megan Peitz is a successful entrepreneur in the world of pricing analytics and conjoint analytics. Driven by the love of numbers, Megan empowers her clients to find powerful pricing insights and make critical decisions. Megan started Numerious, a very successful consultancy that today employs some of the brightest minds in pricing analytics. Megan is one of the leading minds in conjoint-based pricing research and regularly presents papers at the at the Analytics & Insights Summit.
In this episode, Megan discusses how conjoint analysis is typically used in pricing research. She goes into the details of some of the key outputs of conjoint analysis, particularly calculating willingness-to-pay for product or service features so producers can optimally price them. Anyone interested in using data-based, scientific approach to pricing will learn from Megan's wealth of expertise in this field.
Those interested in learning more about Megan's world-class team, Numerious, please visit www.numerious.com

My guest on this episode is Ryan Moser who most recently was the VP of Revenue Strategy at ThredUp, the world's largest fashion resale website. ThredUp has created the largest marketplace for second-hand buying and selling for fashion brands.

Ryan was one of the early members at ThredUp, and he oversaw the management and forecasting of pricing, acceptance, and markdowns, a role that required partnering with nearly every other part of the business. Pricing tens of millions of unique SKUs presents a very unique set of problems, and Ryan developed the theories and concepts that guided the work and have driven significant improvement in this space.

Our discussion focuses on the unique challenges Single SKU pricing represents and how Ryan approached this challenge with science and a great deal of ingenious creativity.

Danilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of the fastest growing and most sought after disciplines in today's business. I hope you'll enjoy it.

Dan's best seller book, The 10 Rules of Highly Effective Pricing is a five-star book on Amazon and can be purchased here: https://a.co/d/axJj2a7