Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.

Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator

Notable Moments:

• 00:44 The Origins and Expansion of Mercer Mass Timber

• 01:59 Sustainable Product Development

• 04:04 Exploring the Future of Prefabrication and Modular Construction

• 06:32 Navigating Standards and Regulations in Timber Construction

• 09:25 Innovating with Mass Timber: From Design to Implementation

• 14:56 The Role of Mass Timber in Urban Development and Housing

• 27:31 The Future of Mass Timber and Sustainable Construction

About Todd Beyreuther

Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center.

About Mercer Mass Timber

Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers.

Learn more about Todd Beyreuther and Mercer Mass Timber:

• https://www.linkedin.com/in/toddbeyreuther/

• https://mercermasstimber.com/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

• 00:25 From Shower Thought to Sustainable Solution

• 02:12 Development Journey: Prototyping and Feedback

• 03:36 Exploring Potential: Beyond the Student Market

• 04:57 The Science of Shower Water Recycling

• 06:55 Branding and Market Strategy: Building a Community

• 09:21 Design Insights: Psychology Meets Functionality

• 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

• https://lyloproducts.co.uk/

• https://www.instagram.com/lyloproducts/

• https://www.linkedin.com/company/lyloproducts/

• https://www.linkedin.com/in/pbhachu/

• https://www.linkedin.com/in/joanna-power-ab7b02151/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.

Notable Moments:

• 0:32 Journey to creating eco-friendly Tableware With Stroodles

• 1:39 Marketing sustainable products with a focus on branding and communication

• 3:50 Sustainable branding and certification for small changes in consumer behavior

• 8:37 Sustainability certification for businesses, focusing on food service providers

• 13:57 Marketing and selling sustainable products to hotels and businesses

• 18:18 Sustainable products and marketing strategies for a business

About Maxim Gelmann:

Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries.

Learn more about Maxim Gelmann and Stroodles Eco Tableware:

• https://www.linkedin.com/in/maximgelmann/

• stroodles.co.uk

• https://www.facebook.com/stroodles/

• https://www.instagram.com/stroodles/

• https://twitter.com/stroodles_HQ

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes.