Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durable and desirable.

Notable Moments:

• 0:52 Design At Logitech Focusing On Insights And Circular Economy

• 06:05 Product Design And Packaging For Logitech's Education Products

• 14:07 Sustainable Design And Packaging In The Tech Industry

• 23:26 Materials, Repairability, And Circularity In Product Design

• 28:51 The Art Concept And System Thinking

  
  

About Malin Leschly:

Malin is the newly appointed Chief Design Officer at Logitech. As a design and brand strategist specializing in innovation, along with a Stanford MBA, and more than 20 years of experience across fast-moving consumer goods and consumer electronics, she is a hybrid thinker that operates at the intersection of business and design.

Bringing together her interests in strategy, design, branding and entrepreneurship, Malin co-founded the nationally recognized San Francisco based retail company Flicka, which mixed the latest from established and up-and-coming designers from the Scandinavian fashion and design scenes.

Malin has also served as Board Chair and on the management board of the Stanford Alumni Consulting Team, which engages Stanford MBAs in providing pro bono management consulting expertise to nonprofits.

Learn more about Malin Leschly and Logitech:

• https://www.linkedin.com/in/malinleschly/

• www.logitech.com

  
  

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Shemaryl Panerio

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

The evolution of hemp and the stories that are in the hemp bubble.

The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.

In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites.

Notable Moments:

• 01:03 Hemp Farming And CBD Industry

• 08:26 Hemp Industry Evolution From CBD To Building Materials

• 20:05 Building Trust In The Hemp Industry Through Regulation

• 24:20 Carbon Sequestration And Supply Chain Transparency In The Industry

• 29:12 Potential Risks And Rewards: Importance Of The Industry's Changes

• 34:42 Insights On Its Potential Uses And Benefits

About Ryan McKeever:

Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally.

Learn more about Ryan McKeever and Hemp Valley Colorado:

• https://www.linkedin.com/in/ryanjmckeever/

• https://www.plotlinespeaks.com/

• https://www.linkedin.com/company/hemp-valley-colorado/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future.

Notable Moments:

• 0:41 Hemp As A Solution To Climate Change. Its Potential To Avoid Carbon

• 04:10 Climate Change Solutions, Including Biochar, M Creek Building Products

• 8:44 Hemp Solution For Industries, Including Food, Building Materials

• 13:39 Flax Fibers For E-Bike Construction, Focusing On Durability And Range

• 19:02 Sustainable Materials And Farming Practices

• 23:14 Using Solar For Applications, Including Agriculture, Industry, And Buildings

• 28:15 Plants For Energy And Reducing Carbon Emissions

• 34:27 Potential For A More Eco-Friendly Transportation Industry

About Bruce Dietzen:

Bruce Dietzen is a pioneering environmentalist and entrepreneur, known for creating the modern-day Hemp Car featured on Jay Leno's Garage. As the founder of DrawdownHemp, Bruce is dedicated to promoting sustainable practices through innovative uses of hemp and other materials, aiming to reduce carbon footprints across various sectors.

Learn more about Bruce Dietzen:

• https://www.linkedin.com/in/bruce-michael-dietzen-485b6717/

• https://www.facebook.com/jaylenosgarage/videos/1550641448301486

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!