Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future.

Notable Moments:

• 0:41 Hemp As A Solution To Climate Change. Its Potential To Avoid Carbon

• 04:10 Climate Change Solutions, Including Biochar, M Creek Building Products

• 8:44 Hemp Solution For Industries, Including Food, Building Materials

• 13:39 Flax Fibers For E-Bike Construction, Focusing On Durability And Range

• 19:02 Sustainable Materials And Farming Practices

• 23:14 Using Solar For Applications, Including Agriculture, Industry, And Buildings

• 28:15 Plants For Energy And Reducing Carbon Emissions

• 34:27 Potential For A More Eco-Friendly Transportation Industry

About Bruce Dietzen:

Bruce Dietzen is a pioneering environmentalist and entrepreneur, known for creating the modern-day Hemp Car featured on Jay Leno's Garage. As the founder of DrawdownHemp, Bruce is dedicated to promoting sustainable practices through innovative uses of hemp and other materials, aiming to reduce carbon footprints across various sectors.

Learn more about Bruce Dietzen:

• https://www.linkedin.com/in/bruce-michael-dietzen-485b6717/

• https://www.facebook.com/jaylenosgarage/videos/1550641448301486

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products.

Notable Moments:

• 0:34 Origin Story And Pandemic Pivot To Mask-Making

• 6:53 Reducing Waste Through Reusable Products And Composting

• 14:56 Products And Customer Experiences

• 22:07 Product Development And Customer Feedback

• 26:37 Reusable Products, Challenges, And Customer Problems

• 30:07 Innovation And Collaboration

• 34:36 Balancing Online And In-Person Sales

• 39:06 Product Design And Growth Strategies For A Small Business

About Stephanie Torres and Stephanie Manning:

At Coast to Coast Sustainables, we create eco-friendly products for the home and everyday life, with a mission to bring beauty and practicality into the world of sustainable living. Our innovative Reusable line redefines everyday essentials, offering alternatives to disposable items like paper towels, plastic wrap, and single-use plastic snack bags. We take pride in our eco-friendly approach to design and production, up cycling and repurposing materials whenever possible, minimizing waste and contributing to a more sustainable future. C2C Sustainable products are known for their playful colors and unique designs that add a touch of joy to your surroundings. From kitchen essentials to lifestyle accessories, each item is thoughtfully crafted to help you protect your pockets and the planet.

Listeners - receive 15% off your first purchase with code: SUSTAINABLE

Learn more about Stephanie Torres, Stephanie Manning and Coast to Coast Sustainables:

• https://c2csustainables.com/

• https://www.linkedin.com/in/c2csustainables/

• https://www.facebook.com/c2csustainables/

• https://www.instagram.com/c2csustainables/

• https://www.youtube.com/channel/UCW0PRzy9NsNyplmLH9xA5lg

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility.

Notable Moments:

• 00:48 Journey Into Sustainable Fashion

• 02:44 Upcycling Luxury Garments Into Home Decor

• 04:21 Repurposing Materials, And Supporting Local Artisans

• 11:50 Fabric Waste Into Home Decor Items Like Pillows And Tote Bags

• 18:31 Fashion Brand Repurposing Luxury Fabrics

About Cate Brown:

Interior designer with a love of fashion and sustainability - created a luxury sustainable homewares brand that creates one-of-a-kind toss pillows for the home from vintage and end-cycle heritage fashion and deadstock textiles. Handcrafted in NYC and Vancouver Canada

Learn more about Cate Brown and Cate Brown Studio:

• https://cate-brown.com/

• https://www.instagram.com/catebrownstudio

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions.

Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship.

Notable Moments:

• (1:14) Sustainability and corporate social responsibility with a CEO

• (4:07) Resilience and community development

• (10:50) Innovation in ocean industries and sustainability

• (15:09) Climate change strategies and the need for innovation partnerships

• (19:36) Environmental research and sustainable design

• (24:45) Design and recycling challenges for businesses

• (31:26) Sustainability, innovation, and collaboration in business

• (39:30) The potential benefits and risks of AI

• (46:27) Fostering new industries with cultural awareness

• (50:19) The impact of short-term thinking on sustainability

• (57:10) Balancing short-term with long-term planning

Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions.

About Stephen Jordan:

Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public-

private-partnerships and coalitions to solve environmental, social, and economic challenges.

Learn more about Stephen Jordan and Institute for Sustainable Development:

• www.isdus.org

• https://www.linkedin.com/in/stephen-jordan-7319963/

• https://www.facebook.com/TheInstituteSD

• https://instagram.com/theinstitutesd

• https://x.com/theinstitutesd

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.

Notable Moments:

• (02:06) Recycling Plastic Into Products

• (04:57) Branding And Repurposing Plastic Waste

• (09:01) Sustainable Product Development And Marketing

• (15:55) Materials And Supply Chain Management

• (19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags

• (24:49) Waste Management In Businesses And Communities

• (29:19) Conscious Design Purpose

Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS):

At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can

contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations

• https://www.linkedin.com/in/taylor-dubose-8a7ba991/

• https://www.instagram.com/sus_made

• www.susmade.com

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively.

Notable Moments:

• 0:43 Zero Emissions Sailing Cargo Ships

• 4:50 Shipping Using Wind-Powered Vessels

• 8:15 Hydrogen Fuel Cells And Wind Propulsion

• 14:04 Talent Acquisition And Social Impact

• 21:26 Sustainable Shipbuilding And Nonprofit Efforts

About Alejandra Teran:

Alejandra Teran is the Chief Purpose Marketing Officer at SAILCARGO INC. With a profound understanding

of sustainable practices and a passion for maritime innovation, Alejandra contributes her expertise to drive

the company's mission of clean shipping solutions. Her strong background in corporate marketing, coupled

with her commitment to environmental stewardship, enables her to play a pivotal role in Sailcargo's journey

toward revolutionizing the shipping industry.

Learn more about Alejandra Teran and SAILCARGO INC.:

• https://www.sailcargo.inc/

• https://www.linkedin.com/company/sailcargo

• https://www.facebook.com/sailcargo

• https://www.instagram.com/sailcargo

• https://www.youtube.com/channel/UCGuBI8GqmrsDNsx5KBUmXXg

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.

Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator

Notable Moments:

• 00:44 The Origins and Expansion of Mercer Mass Timber

• 01:59 Sustainable Product Development

• 04:04 Exploring the Future of Prefabrication and Modular Construction

• 06:32 Navigating Standards and Regulations in Timber Construction

• 09:25 Innovating with Mass Timber: From Design to Implementation

• 14:56 The Role of Mass Timber in Urban Development and Housing

• 27:31 The Future of Mass Timber and Sustainable Construction

About Todd Beyreuther

Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center.

About Mercer Mass Timber

Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers.

Learn more about Todd Beyreuther and Mercer Mass Timber:

• https://www.linkedin.com/in/toddbeyreuther/

• https://mercermasstimber.com/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

• 00:25 From Shower Thought to Sustainable Solution

• 02:12 Development Journey: Prototyping and Feedback

• 03:36 Exploring Potential: Beyond the Student Market

• 04:57 The Science of Shower Water Recycling

• 06:55 Branding and Market Strategy: Building a Community

• 09:21 Design Insights: Psychology Meets Functionality

• 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

• https://lyloproducts.co.uk/

• https://www.instagram.com/lyloproducts/

• https://www.linkedin.com/company/lyloproducts/

• https://www.linkedin.com/in/pbhachu/

• https://www.linkedin.com/in/joanna-power-ab7b02151/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!