Episodios

  • How Ocean AID Uses AI to Save Our Oceans from Ghost Gear
    Oct 3 2024
    What’s Happening Underwater? Join the Fight Against Ghost Gear! Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection. Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen! Notable Moments: 00:00 Introduction and Guest Welcome 00:32 The Origin Story of Ocean Aid 05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear 10:11 How Sonar Technology Detects Underwater Hazards 15:46 Tackling Ocean Pollution with Advanced Technology 18:06 Addressing the Challenges of Lost Traps and Nets 21:46 The High Price of Lost Fishing Gear and Recovery Solutions 24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions 34:30 Addressing Shoreline Pollution with AI Technology About Ocean Aid Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods. Learn More About Andrew Polanyi & Ocean Aid: Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/ Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/ Website: https://oceanaid.ca/ 𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
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    42 m
  • Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation
    Sep 26 2024

    In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future!


    Notable Moments:

    00:00 Introduction and Guest Welcome

    00:28 The Origin Story of TIPA

    01:41 Development and Launch of Compostable Packaging

    02:52 First and Second Generation Products

    03:48 Challenges and Innovations in Packaging

    10:37 Market Position and Pricing

    13:27 Focus on the Food Industry

    16:21 Future Prospects and Conclusion


    About Daphna Nissenbaum

    Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions.


    Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging

    Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/

    Instagram: https://www.instagram.com/tipacorp/?hl=en

    Website: https://tipa-corp.com/

    Youtube:: https://www.youtube.com/@TIPAcorp


    FIND US ONLINE 🤳

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Visit our website: https://www.petermanfirm.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!


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    22 m
  • From PVC Waste to Building Tiles with Pretty Plastic
    Sep 19 2024

    Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings.


    Notable Moments:

    00:00 - Introduction and Guest Welcome

    00:26 - The Origin Story of Pretty Plastic

    04:22 - Challenges and Innovations in Recycling PVC

    06:50 - Product Development and Market Expansion

    16:05 - Sustainability and Future Plans

    34:35 - Conclusion and Contact Information


    About Pretty Plastic

    Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.


    Learn More About Pretty Plastic

    Linkedin: https://www.linkedin.com/company/prettyplastic/

    Instagram: https://www.instagram.com/we_are_prettyplastic/

    Website: https://www.prettyplastic.nl/

    Pinterest: https://nl.pinterest.com/weareprettyplastic/


    ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...

    ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf

    ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/


    FIND US ONLINE 🤳


    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Visit our website: https://www.petermanfirm.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!

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    35 m
  • The Future of Sustainable Packaging: Woodly’s Wood-based Plastic
    Sep 12 2024

    In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy.


    Notable Moments:

    00:25 The Origin Story of Woodley & Focus on Food Industry

    03:34 Overcoming Marketing Challenges and the Impact on Sustainability

    06:36 Growing Beyond Finland and New Market Opportunities

    11:14 Innovations, Recycling, and Embracing a Circular Economy

    14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics

    19:05 Exploring Future Applications


    About Woodly®

    Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability.


    Learn More About Woodly®

    Linkedin: https://www.linkedin.com/company/woodlymaterial/

    Instagram: https://www.instagram.com/woodlymaterial/

    Website: https://woodly.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!

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    31 m
  • Avoid These Common Eco-Friendly Branding Mistakes
    Sep 5 2024

    In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.



    NOTABLE MOMENTS

    02:32 - Consumer Trends and Building a Greener Economy

    07:02 - Legacy Branding and Creating Impactful Brands

    15:25 - Positive Psychology and Brand Influence

    27:16 - Balancing Brand Actions and Building Strong Communities

    34:54 - Understanding Customers and the Push for Sustainability


    This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z!



    ABOUT WILLOW HILL

    Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.



    Learn more about Willow Hill and Scout Lab

    https://www.linkedin.com/in/willowh/

    https://www.instagram.com/scoutlabco/

    https://www.scoutlab.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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    54 m
  • Architect David Hertz Explains How Recycled Materials Are Transforming Modern Architecture
    Aug 29 2024

    Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz


    In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.


    David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design.


    Notable moments:

    0:53 - David Hertz’s Background and Environmental Work

    03:57 - Using Recycled Materials in Building Design

    08:20- The 747 Wing House and Sail House

    17:58 - Green Technologies and Local materials

    23:34 - Challenges and Future of Green Architecture

    48:30 - David Hertz’s Resilience Foundation and Global projects


    About David Hertz

    David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022.


    Learn more about David Hertz and David Hertz Architects and Skysource

    https://www.linkedin.com/in/david-hertz-faia

    https://www.facebook.com/davidhertzarchitects/

    https://www.instagram.com/davidhertz_studioea/

    https://davidhertzfaia.com


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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    51 m
  • Green Ink: Good Judy Inc.'s Journey in Eco-Friendly Tattooing
    Aug 22 2024

    Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.

    Notable Moments:

    • 00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products

    • 4:09 Sustainable Tattoo Products And Manufacturing Partnerships

    • 9:44 Certification And Testing Of Tattoo Products

    • 16:54 A Focus On Product Testing And Development

    • 21:45 Industry's Challenges And Solutions


    About Good Judy Inc.:

    With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden.

    Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.:

    • https://www.linkedin.com/company/good-judy-inc

    • https://www.instagram.com/goodjudy.ca

    • www.goodjudy.ca


    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/


    Want to be a guest? Visit: https://bit.ly/3BetCkf


    Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

    Find us online:

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT


    Join our Newsletter: https://bit.ly/2U8IlMS


    Visit our website: https://www.petermanfirm.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!

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    28 m
  • The Fabric of Change: Nancy Taylor’s Sustainable Fashion Journey at Lolë
    Aug 15 2024

    How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future.


    Notable Moments:

    • 00:48 B Corp certification in the fashion industry

    • 5:00 Circularity in the apparel industry

    • 10:44 Sustainable materials and fashion design

    • 19:07 Clothing focused on stretch and customer experience

    • 23:41 Education as key to change

    About Nancy Taylor:

    Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection.


    Learn more about Nancy Taylor, Lolë Brands and époque évolution:

    • https://www.linkedin.com/in/nancy-taylor-b839198/

    • https://www.instagram.com/lole/

    • https://www.instagram.com/epoqueevolution/

    • https://www.lolelife.com/

    • https://epoqueevolution.com/

    Want to be a guest? Visit: https://bit.ly/3BetCkf


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!

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    31 m