In this episode, we talk with Toomaj Freydouny-Bung, Chief Marketing Officer at KUMMUNI.

Toomaj shares his journey from tech to marketing and how he became CEO of KUMMUNI, a company offering customizable furnished apartments.

He discusses:

• KUMMUNI's unique approach to solving housing challenges

• Go-to-market strategies for startups

• The role of CEOs in leading marketing efforts

• Content creation and social media marketing

• Using AI tools in business

Toomaj offers valuable insights on addressing market gaps, the importance of controlled content, and balancing technical and business perspectives.

His views on AI highlight both its potential and the need for careful oversight in marketing applications.

This episode provides practical advice for marketers and business leaders navigating today's dynamic landscape.

In this episode, we dive into the world of B2B marketing with Jamie Walker, Chief Marketing Officer at Keyfactor. Jamie shares her journey from sales to marketing and offers valuable insights on go-to-market strategies, demand generation, and metrics.

Jamie discusses how marketing approaches evolve as companies grow and the importance of aligning marketing efforts with revenue goals. She emphasizes the value of building trust with existing customers and creating targeted experiences for different audience segments.

The conversation covers effective marketing channels, the significance of branding in cybersecurity, and advice for aspiring marketers. Jamie also provides guidance for early-stage tech startups on achieving product-market fit.

This episode offers practical tips and strategies for marketers at various career stages and company sizes, making it a must-listen for anyone in the B2B marketing field.

In this episode, we sit down with Suzanne Reimer, Chief Marketing Officer at Lotlinx, Inc.

Suzanne shares her journey from traditional CPG marketing to the tech sector, offering valuable insights on adapting to new industries.

She discusses strategies for go-to-market planning, demand generation, and content creation in niche B2B markets. Suzanne also provides her perspective on the role of AI in marketing and the importance of data-driven decision making.

Throughout the conversation, Suzanne emphasizes the value of diverse marketing experience and holistic thinking in leadership roles.

This episode offers practical advice for marketers at all career stages, from recent graduates to seasoned professionals looking to stay ahead in a rapidly evolving field.

In this episode, we talk with Melanie Draheim, Chief Marketing Officer at Fox Communities Credit Union.

Melanie shares her journey from art and math enthusiast to marketing leader. She discusses the challenges of marketing in competitive industries and the importance of understanding customer needs.

Key topics include:

• Balancing marketing to existing and new customers

• The critical role of branding in financial services

• Using metrics effectively in marketing

• Product marketing strategies

• Leadership in marketing organizations

Melanie offers valuable advice for aspiring marketers, emphasizing the importance of continuous learning and stepping out of one's comfort zone.

This conversation provides practical insights for marketers at all levels, from students to seasoned professionals.

In this episode, we talk with ILFAT Khayrullin, Chief Marketing Officer at Letterly, a mobile app that uses AI to convert speech into well-written text.

ILFAT shares insights on:

• His journey into marketing

• Letterly's target audience and product features

• Strategies for customer acquisition and retention

• The importance of user feedback in product development

• Approaches to content creation and AI in marketing

• Key metrics for measuring success

• Leadership tips for building strong marketing teams

ILFAT offers practical advice for tech startups, emphasizing the value of early user engagement, competitor analysis, and creating a collaborative team environment.

This conversation provides valuable lessons for marketers and entrepreneurs in the fast-paced world of AI-driven mobile apps and digital marketing.

In this episode, we dive into the world of marketing with Kaio Philipe, Chief Marketing Officer at Inter&Co.

Kaio shares his journey from economics to marketing, spanning roles at major tech companies like Google, Baidu, and Kayak. He offers insights on go-to-market strategies, customer engagement, and content creation.

Kaio emphasizes the importance of understanding your audience, using data to drive decisions, and consistently producing content. He discusses the role of AI in marketing, suggesting it enhances productivity but can't replace human creativity.

Throughout the conversation, Kaio highlights the value of diverse experiences in marketing and the need to adapt to new technologies and generational preferences. His global perspective and focus on customer needs provide valuable lessons for marketers at all levels.

In this episode, we talk with Akshay R, Chief Marketing Officer at Career Thinks. Akshay shares his journey from accidental marketer to tech CMO, offering valuable insights on modern marketing strategies.

Key topics include:

• The power of authentic content in today's digital landscape

• How to use metrics effectively in marketing

• The role of product marketing in sales strategies

• Building strong teams and fostering collaboration

• Leveraging AI in marketing efforts

Akshay also provides advice for tech startups looking to achieve product-market fit. His blend of technical background and marketing expertise offers a unique perspective on navigating the evolving world of digital marketing.

This episode is packed with practical tips and strategic insights for marketers at all levels.

In this episode, Carol McNerney shares her journey into marketing and insights as Chief Marketing Officer at Walker and Dunlop.

Carol discusses how she discovered her passion for marketing through customer-facing roles. She explains Walker and Dunlop's services in commercial real estate financing and investment.

Key topics include:

• Marketing strategies for existing vs. new customers

• Creating content to meet customers where they are

• Overcoming branding challenges during acquisitions

• Attracting and retaining top marketing talent

• Views on AI in content creation

Carol offers valuable advice for aspiring marketers, emphasizing the importance of exploring different marketing disciplines and staying updated with technology trends.

This conversation provides practical insights for marketers at all career stages.