Are you bamboozling your audience with jargon?

Are you being too complex or technical with your copy?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward.

Listen to This Episode to Hear More About:

-> Why Plain Language is a lot more than using simpler language in our writing

-> The 4 elements of Plain Language.

-> How to make sure your reader can get & find the information they need, when they need it.

-> The keys to being more understandable!

-> How to communicate so people can actually USE the information you are sharing.

-> Why getting your users to understand begins with YOU understanding your users!

-> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content.

-> The “Plain language edit” – how to create plain language content.

-> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers.

-> Where and how to treat your most important information.

-> The vital piece of information you must always put at the top of any page or website.

-> The precious value of white space!

-> The “word count” hack that lets you know you’ve stepped over plain language barrier and you’re probably being too complex!

-> How to use headings as a way to make it easier for people to navigate your content.

-> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!)

-> The RIGHT way to use jargon (what you must do every time you use jargon)

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Susan Bell - Susan Bell Research

-> Belinda Weaver - Copywrite Matters

-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business.

So you definitely want to know the common website mistakes that could be costing you clients and sales.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales.

Listen to This Episode to Hear More About:

-> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately).

-> How to craft a compelling headline and the “unforgivable” mistake we see on most websites.

-> The right and wrong way to use visuals on your site when it comes to making sales.

-> What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward.

-> The tech hiccup you need to see your web admin about right now to make sure it’s not happening to you (this one costs you visitors even BEFORE they get to your website!)

-> The must-do process when thinking about your website navigation.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Amazon Cloudfront

-> Google Cloud CDN

-> Ep 23 - How to Craft an Offer That Sells

-> EP 25 - Is SEO Still Relevant When Creating Content With Kate Toon

-> EP 206 - 16 Essential Elements of a Successful Sales Page

-> Yvonne Shepherd - Women’s Fitness Adventures

-> Stacey Morgan - ROAR Success

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!).

Listen to This Episode to Hear More About:

-> Why being afraid to promote/sell to your email list is stifling your growth potential

-> How to know how often to send emails to your list.

-> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results).

-> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails.

-> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!”

-> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability.

-> How to optimise your subject line to get more of your emails opened.

-> How to segment your email list.

-> How to avoid alienating your subscribers.

-> How to use AI to help you be more benefit-focused by feeding in your product features.

-> How to avoid the spam folder!

-> The metrics that will let you know whether you are succeeding or failing with your email marketing.

-> The power of short sentences.

-> What you need to have done BEFORE and AFTER you add your CTA in your email.

-> How to use your own Spam folder to avoid being caught by other people’s spam filters.

-> How to use the 80/20 rule for deciding how often to send promo emails.

-> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Belinda Weaver - Copywrite Matters

-> EP 23 - How to Craft an Offer That Sells

-> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened

-> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!

-> EP 207 - How AI is Changing the Marketing Game For Small Business Owners

-> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick

->EP 237 - How & When to Hire a Copywriter with Belinda Weaver