If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you.

Because it’s time to shift from doing it all to becoming the Content CEO in your business.

This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader.

Listen to This Episode to Hear More About:

-> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change.

-> Why batching, briefing, and building systems is your new superpower (even if you’re a solo operator).

-> The 3 key shifts to becoming a Content CEO—and how to start making them today.

-> How to get 80% of your content done by someone else—and still have it feel 100% like you.

-> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck.

-> The surprising truth about delegation: Why handing off tasks isn’t enough—and what to do instead.

-> The 3 high-leverage roles every growing business needs (and how to know which one to hire first).

-> Why your first hire doesn’t need to be full-time—or even permanent—to make a massive difference.

-> The “Who Not How” principle that unlocks freedom, focus, and faster growth.

-> How to stop being the bottleneck in your marketing—and start building a machine that runs without you.

-> The one question to ask yourself this week to start stepping into Content CEO mode.

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 237 – How & When to Hire a Copywriter with Belinda Weaver
https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/

Belinda Weaver – Copywrite Matters
https://copywritematters.com

Dan Martell – Author of Buy Back Your Time
https://www.danmartell.com

Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How
https://www.strategiccoach.com

Amanda Paul – Brand Injection
https://brandinjection.com.au

We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

Enjoying the show?
Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Big partnerships aren’t the only way to grow your audience or boost your visibility.

In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way.

Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business.

Listen to This Episode To:

-> Discover the 'Peaches and Cream' principle—a simple test to identify perfect partnership matches.

-> Uncover five low-tech alliance models that can rapidly grow your reach without a hefty budget.

-> Learn how a local electrician partnered with a lighting store to become the go-to service provider in their area.

-> Find out why sharing the same ideal client but solving different problems is key to successful collaborations.

-> Explore how values alignment can make or break a strategic partnership.

-> See how a naturopath and a mindfulness coach teamed up to support women over 45 in complementary ways.

-> Understand why even small collaborations can have a mighty impact on your business growth.

-> Learn the art of the 'Email Swap'—a powerful, cost-free way to expand your audience.

-> Discover how to add value to your offerings with 'Bonus Swaps' in courses or lead magnets.

-> Find out how including a partner's coupon in your product shipments can delight customers and boost referrals.

-> Hear about a horticulturalist who partnered with real estate agents to create a win/win/win!

-> Understand the importance of making partnerships that make sense to your customers.

-> Learn how to co-create content with partners for mutual benefit and increased authority.

-> Discover why you don't need a big list or budget to start forming impactful alliances.

-> Find out how to overcome mindset barriers that prevent you from seeking collaborations.

-> Explore the concept of 'Guest Collaborations' that go beyond simple interviews.

-> See how a swimwear brand partnered with complementary product businesses for a successful photo shoot.

-> Learn how to identify partners who share your ideal client but offer different services.

-> Understand the benefits of local co-promotion and how it can lead to more buyers.

-> Get inspired to take the first step towards forming strategic alliances that can transform your business.

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 2 – Your Ideal Client
https://herbusiness.com/podcast/02-your-ideal-client/

Episode 89 – Strategic Alliances: How to Use Them to Grow Your Business
https://herbusiness.com/podcast/89-strategic-alliances-how-to-use-them-to-grow-your-business/HerBusiness

Chantel Gilbert - Bluegum Electrical
https://bluegumelectricalsolutions.com.au/

Angela Counsel - embrace Menopause
https://angelacounsel.com/

Karin van der Valk – Mindfulness and Meditation Coach
https://www.facebook.com/karin.vandervalk/

Fiona Keary - Style Liberation
https://www.styleliberation.com.au/

Anita McLachlan - Sequins and Sand
https://www.sequinsandsand.com.au/

Chantelle Bell - Naturopath
https://www.chantellebell.com.au/

Anne Maree Wilshire - Vibrant Voices
https://www.vibrantvoices.com.au/

Laura Reale - Lifestyle Optical
https://www.lifestyleoptical.com.au/

It’s our Annual Content Marketing Tools Episode!

Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast.

In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year.

Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications.

PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide.

This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including:

• AI Tools
• Productivity Tools
• Content Creation & Collaboration Tools
• Broadcast / Streaming Tools
• And so much more!

Listen to This Episode To:

• Discover the AI tool that edits your videos simply by tweaking the transcript – no video skills needed.
• Learn how a walkie-talkie app is revolutionising client communication and team collaboration.
• Find out how a new AI agent can autonomously build an app for you – yes, really!
• See how personalised AI assistants are streamlining tasks and remembering your preferences.
• Explore the rebranded platform that's making content delivery seamless and searchable.
• Get the scoop on the video editing app that's making social media content creation a breeze.
• Learn our preferred tool for generating custom images within your chat interface – no design skills required.
• Discover the tool that's turning voice notes into actionable content and strategies.
• Find out how to repurpose your spoken ideas into polished content effortlessly.
• See how to automate the removal of filler words from your videos for a more professional touch.
• Learn how to add interactive calls-to-action directly within your video content.
• Explore how to use AI to analyse datasets and create insightful visual reports.
• Discover how to create a personalised content hub that's easy to navigate and search.
• Find out the AI tool we use to summarise and repurpose your video content for different platforms.
• Learn how to create custom AI assistants that can help your clients with their content strategies.
• And much, much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke
https://herbusiness.com/podcast/how-to-get-free-leads-and-buyers-on-instagram-with-nicole-burke/

Nicole Burke – Gardenary
https://www.gardenary.com/

Evelina Kagan – Evelina Kreative
https://www.evelinakreative.com/

Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop.

And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness.

In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it.

You’ll hear six practical and strategic ways they’re using tools like ChatGPT to save time, improve results, and create more space to focus on the parts of their business they love most.

Whether you’re new to AI, or ready to take your use to the next level, this episode will give you practical, real-world examples of how to use AI in your content creation workflow — without sacrificing your standards.

Listen to This Episode to Hear More About:

-> How to make AI a valuable thinking partner — not just a writing assistant

-> The key shift that makes AI a tool for amplifying your voice, not replacing it

-> The ChatGPT prompt that turned a messy spreadsheet of survey answers into marketing gold

-> The unexpected way AI is saving time on live events and workshops

-> Why Michelle is obsessed with Custom GPTs (and how she uses them daily)

-> How to simulate customer research — even if your list is tiny (or non-existent)

-> The AI “team member” Michelle trained to write our show notes, social posts, and summaries

-> How Suzi builds event sessions, worksheets, and slide decks with just a few well-placed prompts

-> What gave our 2-day intensive attendees a huge productivity boost — and made bold promises possible

-> Why we’re using AI to confidently promise more in our offers — and deliver it in less time

-> How we go from idea to usable asset in a fraction of the time (without skipping on quality)

-> The surprisingly useful way we’re now using visuals to sell ideas — and where AI fits in

-> Why our best frameworks are now built with AI — and how that’s improving engagement

-> The one question that’s helping us level up our offers — and the tool that’s helping us deliver

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Advanced Offer Creation 2-Day Intensive
http://www.advancedoffercreation.com

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Emily-Jane Sarroff, The Brand Artist
https://www.instagram.com/empowerwithem

You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.

If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.

Listen to This Episode to Hear More About:

-> The subtle clues your audience is giving you that they want something more

-> Why growing your revenue doesn’t always require new leads

-> What clients really pay more for (hint: it’s not more sessions or longer programs)

-> A smart way to structure your offer suite so you can help more people — without burning out

-> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven

-> The 7 drivers that increase perceived value and justify a higher price

-> Why adding a more expensive product might actually help you serve more people — not fewer

-> How to know if your current offer is enough of a foundation for going premium

-> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one

-> What high-ticket buyers are really looking for (it’s not what you think)

-> A simple pricing tier model that could triple your revenue — without needing more leads

-> How to spot the “hidden premium offer” sitting inside your existing program or service

-> Why some offers feel harder to sell at $500 than others do at $5,000

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 5: Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Amanda Farmer – Your Strata Property
https://yourstrataproperty.com.au/

Tasha Jennings – Conceive Baby & Your Fertile Pantry
https://tashajennings.com.au/

Kristy-Lee Heighway Billett - People Powered Business
https://www.peoplepoweredbusiness.com.au/

We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

Enjoying the show?
Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”

What if the missing link wasn’t in the offer itself… but in the bonuses?

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck.

If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away.

Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones.

Listen to This Episode to Hear More About:

-> Why people really say no — and how to create bonuses that crush objections

-> How to make your buyer feel seen, supported and confident to take action

-> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear

-> When and how to use bonuses to create urgency (without adding pressure)

-> The single most important question to ask yourself when designing your next bonus

-> Why most bonuses are actually working against the sale

-> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one

-> The “No-Fail Bonus” approach

-> Real-world examples of strategic bonuses that increased conversions

-> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!)

-> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap

-> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy.

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Ryan Levesque
https://askmethod.com/

Dr Claire Zammit
https://womancenteredcoaching.com/

Jeff Walker
https://jeffwalker.com/

Gillian Erskine
https://www.pianoteachingsuccess.com/

Emily-Jane Sarroff
https://www.instagram.com/empowerwithem/?hl=en

Is your free content getting you caught in the “Friend Zone”?

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services.

Listen to This Episode to Hear More About:

-> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!).

-> The number 1 reason why your amazing free content still isn’t converting.

-> The real reason people aren’t buying (and it’s not what you think).

-> One tiny shift that turns “nice content” into “I need this now” moments.

-> The biggest mistake most business owners make with their lead magnets.

-> How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers.

-> How to choreograph content that creates momentum (and sales).

-> Why your freebie might actually be killing your offer.

-> How to design your content like a journey — not a jumble.

-> What you need to do to transition from “random acts of content” to having a high-converting journey.

-> Why generosity without intentionality leads to content burnout.

-> The crucial difference between being helpful… and being strategic.

-> The importance of every piece of content having a “conversion job”? (Yep. Every piece).

-> How solving the wrong problem first derails your entire funnel.

-> A practical example of a freebie that failed—and exactly why.

-> Real-world story: How a sunscreen promo converted cold leads fast.

-> The mindset shift that transforms content creators into Journey Designers.

-> The art of creating desire for what comes next… without being pushy.

-> How to lead your audience up your “marketing mountain” with ease.

-> A simple content formula to move people from stuck… to sold.

-> The most overlooked part of content strategy that’s costing you sales.

-> And much, much more!

Also Mentioned in This Episode:

Free High-Converting Offer Download
Download Your Free Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=General&utm_campaign=High-Converting-Offer-Blueprint

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist&_gl=1*mr24nx*_ga*MTU4MjQzNjgxLjE3NDIzOTY3MTg.*_ga_JPH1DW3BLJ*MTc0Mjg0MDkyMS43LjEuMTc0Mjg0MTU2My4zNi4wLjA.

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Loretta Brandolini - Reluminate Beauty
https://reluminatebeauty.com.au/

Frieda Maher - Sales Pod
https://salespod.com.au/

The “Elaine” Awkward Dance from Seinfeld
https://youtu.be/Xc9t_kVcMdg?si=ip0yK26eEsMP5ygv&t=58

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.

In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including:

-> How she tripled her followers in a year and doubled her revenue—twice!

-> The #1 decision that skyrocketed her business growth.

-> How to create hooks that grab attention in just 1.5 seconds.

-> Why "engagement" isn’t enough—and how to convert likes into leads.

-> Her secret Instagram content formula (and how reels, carousels, and memes work together).

-> The DM automation strategy she used to scale her business—without spending hours replying manually.

-> How service-based and non-visual businesses can still thrive on Instagram.

If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you!

Download your FREE copy of the Guide now.

Listen to This Episode to Hear More About:

-> Why undercharging is a massive issue (and how it’s keeping you stuck).

-> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money).

-> The shocking statistic about women-owned businesses and why most aren’t making it past six figures.

-> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients.

-> How pricing is directly connected to transformation (and why charging more often gets your clients better results).

-> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable.

-> How cultural conditioning plays into your pricing mindset (and how to shift it).

-> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead.

-> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients.

-> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did!

-> How your own glass ceiling may be stopping you from confidently making high-ticket offers.

-> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer.

-> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients.

-> The key mindset shift that makes charging more feel natural, aligned, and good for your business.

Also Mentioned in This Episode:

Nicole’s Instagram account:
https://www.instagram.com/gardenaryco/

Nicole’s Grow on the Gram Workshop:
https://heynicoleburke.com/instagram

Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Marketing Success Mastermind – Apply Here Now:
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind

Shandra Moran - The Transit Lounge:
https://thetransitlounge.com/

Elizabeth Bond - Zenbird Words:
https://zenbirdwords.com.au/

Tasha Jennings - Conceive Baby:
https://tashajennings.com.au/

Ros Lockley - Communikeys:
https://communikeys.com.au/