In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding.

How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise?

Enjoy the discussion as they explore the risks and rewards of being seen as culturally relevant.

From the Olympics to navigating marketing and advertising challenges in an election year. Enjoy this week's episode!

Chapters:

• 00:00:00 - Introduction: Brand Responsibilities in a Digital World
• 00:01:09 - Understanding Cultural Relevance in Marketing
• 00:03:18 - Exploring the Spectrum of Cultural Impact
• 00:04:00 - Weighing the Risks and Rewards of Cultural Relevance
• 00:05:11 - Case Study: Olympics and Brand Alignment
• 00:07:03 - The Importance of Authenticity in Cultural Engagement
• 00:09:40 - Strategies for Navigating Cultural Relevance in Marketing
• 00:13:42 - Cause Marketing: Balancing Consumer Perception
• 00:24:41 - Final Thoughts: Personal Brand Advocacy
• 00:25:53 - Tackling Election Year Advertising Challenges

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry.

They discuss the importance of fair compensation, transparency, and how to ensure you're getting the value you pay for in advertising.

The episode sheds light on the pitfalls of low agency fees, the necessity of aligning incentives, and the impact of hidden ad taxes.

This engaging discussion offers actionable insights for marketers to navigate the intricate landscape of media buying effectively.

Chapters:

• 00:00:00 - Introduction: The Hidden Costs of Learning in Business
• 00:01:08 - Welcome: Diving into Hidden Costs in Media Buying
• 00:02:22 - Unpacking Agency Fees: Are You Getting What You Pay For?
• 00:04:21 - The Dark Side of Low Fees: What You Need to Know
• 00:06:41 - Agency Compensation Models: Secrets Revealed
• 00:08:39 - Client-Agency Relationships: Dynamics and Realities
• 00:11:47 - Transparency and Trust: Keys to Successful Media Buying
• 00:14:00 - Why Low Fees are Challenging for Small Agencies
• 00:17:00 - Breaking Down the Real Cost of Low Fees
• 00:19:01 - Expert Tips for Marketers: Navigating the Media Buying Maze
• 00:22:00 - The Importance of Challenging Your Agency's Strategies
• 00:25:00 - Building Strong Agency-Client Relationships
• 00:27:00 - Prioritizing Clients and the Impact on Service Quality
• 00:28:19 - Conclusion: Final Thoughts on Fair Compensation and Transparency

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies.

Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the right external agency.

They dissect the pros and cons, touching on issues like turnover, cost efficiency, and access to senior talent.

The conversation also highlights the importance of fresh ideas and the constant need for innovation in both creative and media strategies.

Whether you're considering building an in-house team or evaluating your agency's performance, this episode offers critical insights into making informed decisions.

Chapters:

• 00:00:00 - Introduction to In-House vs. Agency Debate
• 00:01:21 - CMO's Perspective on Agencies
• 00:02:06 - Evaluating In-House vs. Agency: Pros and Cons
• 00:04:30 - Agency and Client Turnover Challenges
• 00:07:00 - Access to Cutting-Edge Technology and Tools
• 00:08:58 - Assessing In-House Team Size and Competency
• 00:13:20 - CMO's Frustration with Onboarding and Strategy
• 00:15:45 - Balancing Research and Common Sense
• 00:21:22 - Creative Ideas vs. Media Execution
• 00:23:16 - Keeping Media Fresh and Engaging
• 00:31:10 - Teaser for Next Episode: The Pitch Process
• 00:32:32 - Final Thoughts and Sign-Off

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying.

They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention.

They discuss how one of the primary goals of media is to secure a few seconds of the right consumer’s attention in a crowded digital landscape.

They also address how effective media strategies require a deep understanding of consumer behavior, creative messaging, and continuous adaptation.

This episode provides valuable insights into tactics and strategies to optimize media investments for maximum return.

Chapters:

• 00:00:00 - Introduction: Partner vs. Service Provider
• 00:01:47 - Capturing Consumer Attention in Media
• 00:03:08 - Overcoming Challenges in Media Planning and Buying
• 00:06:34 - Why Critical Thinking is Essential in Media Planning and Buying
• 00:09:02 - Integrating Brand Strategy with Media Strategy
• 00:13:45 The Value of Critical Thinking in Media Buying
• 00:16:30 Evaluating the Effectiveness of Media Campaigns
• 00:18:15 Addressing the Disconnect Between Brands and Media Agencies
• 00:19:58 - Budgeting and Media Fees: What You Need to Know
• 00:22:20 - Measuring Media Effectiveness for Optimal Results
• 00:30:47 - Wrap-Up and Key Takeaways

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets.

Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectations, leveraging unique opportunities, and maintaining strong agency partnerships.

Tune in to hear their tips on how to avoid common pitfalls and make the most of data and analytics combined with smart marketing strategies, to achieve results even with tight budgets.

Chapters

• 00:00:00 - The True Value of Ads: What Are They Really Worth?
• 00:01:15 - Big Dreams, Small Funds: The Budget Dilemma
• 00:02:46 - Challenges and Strategies for Challenger Brands
• 00:07:03 - Balancing Risk and Reward in Marketing: A Delicate Dance
• 00:11:45 - Marketing on a Shoestring Budget: Realistic Expectations and Strategies
• 00:16:29 - Avoiding Common Pitfalls: Insider Tips
• 00:20:22 - Maximizing Data and Analytics on a Limited Budget
• 00:24:08 - How to Choose the Right Agency Partner
• 00:27:12 - Leveraging Unique Opportunities: How to Make the Most of What You Have
• 00:31:35 - Success Stories and Final Thoughts: Real-World Examples

Links and Resources

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Kelly and Todd discuss the balance between short-term sales and long-term brand building. They address the challenges many businesses face in prioritizing immediate revenue over establishing a strong, lasting brand presence.

Kelly and Todd talk about the pitfalls of relying solely on quick sales tactics and the importance of developing a solid brand foundation. Their conversation also explores the evolving landscape of digital marketing, the impact of social media, and the need for strategic planning in an increasingly competitive market.

Tune in to understand how to strike the right balance and build a brand that stands the test of time!

Chapters

• 00:00:00 - Introduction: Brand Awareness vs. Sales
• 00:01:06 - Meet the Minds: Kelly and Todd
• 00:01:16 - Debate: Short-Term Sales vs. Long-Term Branding
• 00:02:08 - Social Media's Influence on Brands
• 00:03:29 - The Apple Orchard Marketing Analogy
• 00:04:49 - Decoding Consumer Behavior
• 00:06:07 - Crafting a Sustainable Marketing Plan
• 00:07:04 - Trust and Brand Equity: A Deep Dive
• 00:13:11 - Precision Marketing: Segmentation and Targeting
• 00:15:19 - Sales Strategies: Top-Down vs. Bottom-Up
• 00:16:44 - Brand Campaigns: Metrics that Matter
• 00:19:24 - Media's Role and Its Limitations in Sales
• 00:22:36 - Wrap-Up: Key Takeaways and Insights

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns.

They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the essential questions CMOs need to ask to figure out whether their agency genuinely delivers value or merely excels in self-promotion.

With an insightful look into forensic auditing and the nuanced challenges of ensuring agency accountability, this discussion is a must-listen for anyone vested in securing genuine results and navigating the intricacies of agency-client partnerships effectively.

Chapters:

• 00:00:00 - Meet Your Hosts: The Catalysts Behind Today's Debate
• 00:01:10 - Evaluating Agency Effectiveness and The Role of Audits
• 00:02:25 - Deep Dive: Audit Discoveries and Marketing Truths
• 00:03:46 - The Customer’s Journey: Humanizing Marketing Data
• 00:05:42 - Media vs. Reality: When Reports Don't Reflect Results
• 00:07:16 - Essential Queries Every CMO Should Pose
• 00:09:42 - Decoding Metrics: Unraveling the Mysteries Behind Agency Figures
• 00:12:14 - Reality Check: Aligning Agency Promises with Client Expectations
• 00:14:30 - Agency Integrity: Strategies for Assessing True Value
• 00:17:07 - Navigating the Agency Selection Process: What to Look For
• 00:20:15 - Agency Insights: Ensuring Alignment with Brand Goals
• 00:23:12 - Wrapping Up: Key Takeaways

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction.

They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.

They also talk about the rise of AI and first-party data sharing as critical tools for future advertising efforts. Join Kelly and Todd as they share their opinions on this evolving cookie landscape and what it means for marketers and consumers alike.

Chapters:

• 00:00:00 - Introduction: The Internet's Free, But at What Cost?
• 00:01:00 - Meet Your Hosts: Kelly and Todd Dive In
• 00:03:00 - The Great Cookie Phase-Out: What It Means
• 00:05:00 - Privacy Illusion: The Cookie’s Impact
• 00:08:00 - Your Digital Footprint: Beyond Cookies
• 00:10:00 - Ad Blockers: Are They Effective?
• 00:11:00 - Lazy Clicks: Why We Accept Cookies Anyway
• 00:13:00 - First-Party Data: The New Goldmine
• 00:15:00 - The Shift in Media Buying: What’s Next?
• 00:19:00 - Creative Targeting: Making Every Dollar Count
• 00:21:00 - Memorable Ads: What Stands Out and Why
• 00:22:00 - Wrapping Up: Key Takeaways for Marketers

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!