For online business owners, battling burnout is not a question of IF but WHEN.

The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult.

It’s easy to hit a breaking point where the path of least resistance is walking away from it all.

But it doesn't have to be that way!

Today we’re chatting about how to battle burnout without jeopardizing your business.

There is a way to keep your business going even during the seasons where you might need to take an extended break.

I’m sharing my own experience keeping my business afloat during a high-stress season and providing four things to consider when deciding how to work less for a time without giving up the business you’ve worked so hard to build.

Whether you're feeling the strain of entrepreneurship or just looking to prevent burnout before it starts, this episode has something valuable for you.

Key takeaways from this episode:

• Reasons business owners may experience burnout
• How to identify areas where you can scale back
• Why you should continue marketing efforts (even if it’s minimal)
• How to determine whether to prioritize short-form or long-form content
• How to create a two step plan for long-form marketing
• Identifying lifestyle factors might be causing your business burnout (and how to change them)

⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE + LIVE COACHING ⭐️⭐️

High-converting email marketing sells when you don’t want to!

Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!

➡️ Learn more at https://meganwisdom.com/course

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Every online business owner eventually has to wrestle with the question: How long should a sales sequence be?

Will I turn off customers by talking about the sale for too long? How short is too short?

On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences.

I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential.

Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results.

Key takeaways from this episode:

• Recognize the factors to consider when making your decision on the length of your launch sales period
• Why one-size-fits-all approach to launching isn’t ideal
• Benefits of a 3, 5, or 7-day sale

JOIN THE COPY THAT CONVERTS COURSE + COACHING

Ready to elevate your email marketing and learn the skill that you can use for the lifetime of your business? 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales sequence! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!

Learn more at https://meganwisdom.com/course

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

What if we’re doing marketing all wrong? 😬

Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void.

And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!!

Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand.

It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients.

Key Takeaways:

• Learn how to create a marketing ecosystem that prioritizes relationships over transactions.
• Create brand loyalty that will last no matter what pivots you may make in your business.
• Discover the power of storytelling in marketing and how it can set you apart from the crowd.
• Find out why prioritizing people over transactions can lead to long-term success in your business.

CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE:

• Instagram: https://www.instagram.com/encontrocreative/

• Email list: https://encontrocreative.com/build-your-brand-world

🤗 NOW ENROLLING! ➡️ The Copy That Converts [BETA] Course!

If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help you make more sales.

You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you.

Key Takeaways:

• What is social proof?
• How testimonials strengthen your online business
• Tips for storing and organizing testimonials
• When to ask directly for client feedback
• How to get authentic testimonials
• Why specificity matters
• The one thing you shouldn’t do when gathering testimonials

🤗SIGN UP FOR THE INSIDER SCOOP! There’s a way where you can know exactly what to do to get copy that converts, and it’s coming next week, but you can be the first to know! ➡️ CLICK HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing.

There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!)

Listen and learn the most vital part of a high-converting email marketing campaign.

MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab.

But how?

In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary.

MENTIONED IN THIS EPISODE:

COMING SOON!!! 🤗 There’s a way where you can know exactly what to do to get copy that converts, and it’s coming soon! ➡️ ➡️ CLICK HERE TO BE THE FIRST TO KNOW!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email?

If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.

Key takeaways

• Value isn't just about free content or tips.
• Words can be immensely powerful in driving engagement and building relationships.
• Community building is essential in marketing, creating a loyal and engaged audience.

Invite me into your inbox! ➡️ Join my newsletter posse HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging.

Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies.

Listen in to find out why I recommend these books and why you should read them, too!

1. Profit First by Mike Michaelowicz
2. Everything is Figureoutable by Marie Forleo
3. The Psychology of Winning Denis Waitley
4. Free to Focus by Michael Hyatt
5. Building a Story Brand by Donald Miller
6. Made to Stick by Chip & Dan Heath
7. Stories That Stick by Kindra Hall
8. Start with Why by Simon Sinek
9. Influence: The Psychology of Persuasion by Robert Cialdini
10. What Your Customer Wants and Can’t Tell You by Melina Palmer

If you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites!

Invite me into your inbox! ➡️ Join my newsletter posse HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips