If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

• “Do You Really Need To Hire A Copywriter In Your Business?”
• Check out this case study where I helped a client make $6000 from just a 1-hour session.

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter GDocs too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Copywriting becomes so much easier once you have done this one thing…

And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do.

Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.

This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves.

I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!

0:01:30 - Brand strategy as a prerequisite to effective copywriting

0:03:00 - Brand authenticity—and how it evolves as the business grows

0:05:00 - The "cold leads first" approach to testing brand effectiveness

0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact

0:12:00 - Aligning brand messaging with the target audience's preferences and values

0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics

EPISODES AND LINKS MENTIONED:

• The cold leads approach from Jasmine Haitalani of High Flier Powerhouse
• Fabi Paolini on speaking to doers vs thinkers
• Tiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.
• My blog about pain point marketing (and how to do it differently and still effectively).
• Connect with the rest of the contributors in the blog!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

This is how one power hour copywriting session turned into $6,000 from effective email campaigns!

It’s no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled event last year from lack of ticket sales, witnessed an astonishing 12.6x ROI - from early bird sales alone! - by focusing on targeted email content!

1:10: How the early bird sales outperformed the previous year
1:50: Details about the power hour sessions and the benefits, including immediate ROI from the first session and long-term planning for the next four months.
3:00: How we got a 12.6x return on investment from the first session alone.
4:21: Client's testimonial on learning tips about emails and the value of observing the copywriter's process.
4:51: Benefits of the power hour sessions, including immediate feedback, adjustments, and skill development for the client.
5:21: Prevent writer's block and articulate your ideas clearly.
5:51: Description of the power hour process
7:21: Holistic approach to integrating the sales page with email campaigns for seamless communication.
7:51: Addressing common struggles in copywriting, such as knowing where to start and managing overwhelm.
9:51: Discussion on using proven psychology with urgency in copywriting to boost conversions.
10:51: Techniques for identifying core messages and crafting concise, effective copy.
11:21: Preventing clients from playing small.

EPISODES AND LINKS MENTIONED:
- Book your Power Hour now

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour Session

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/effective-email-campaigns-case-study

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!