What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin.

Because going non-stop is a sign your strategy needs reworking.

I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone.

If your marketing feels scattered and exhausting, this episode is for you—especially if you're a thought leader who wants to focus on deep work, client delivery, or your next big idea.

[0:00–1:30] Why Rest Is the Most Profitable Part of Marketing
[1:30–3:00] How Burnout Signals a Flawed Marketing Strategy
[3:00–4:30] Why Rhythm Outperforms Hustle for Visibility
[4:30–6:00] The Power of Values-First Marketing
[6:00–7:30] How Rest Sparks Creative and Authentic Messaging
[7:30–9:00] The Trap of Constant Visibility and Online Pressure
[9:00–10:30] Signs You Need a Marketing Rhythm (and Why It Matters)
[10:30–12:00] Strategic Visibility
[12:00–13:30] A Simple Framework to Build Your Own Marketing Rhythm

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-rest-and-revenue

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community.

You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you.

The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or a huge team to build a powerful, profitable, heart-centered brand community.

If your audience isn’t buying, they may not feel like a community—yet.

In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline.

[1:12–3:02] How Community Helped Scale Her Business—Not Funnels
[3:02–5:45] How She Got Good Clients So Quickly
[7:20–10:05] Where To Start Building Your Community
[10:05–14:00] The Best Way to Collaborate and Grow Together
[27:00–32:00] Podcasting as a Community Builder
[32:00–35:30] The One Thing You Can Do Today

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartold

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. Thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.

Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned.

And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?

There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).

[0:25-3:26] What is Values-First Marketing?
[3:26-11:27] Why Values First Marketing Works
[11:27-20:40] Real-World Brand Examples
[20:40-30:01] Patagonia Case Study and Deep Dive
[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them.

Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don’t build a business that’s chaotic behind the scenes.

In this conversation, you’ll walk away with clarity on what’s holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It’s time to simplify and scale.

0:05:15 - Phase 1: What to focus on to reach $10K in months
0:08:55 - Phase 2: Getting past 100k
0:12:45 - Phase 3: how to hit $350K–$1M.
0:16:30 - Phase 4: Scaling beyond $1M
0:19:50 - Common mistakes business owners make
0:22:20 - 3 keys to scale to seven figures
0:30:40 - The co-creation mindset needed for successful team management and leadership.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fastest-path-to-7-figure-business-megan-huber/

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working?

Not what feels busy. Not what looks good on social. But what’s actually bringing in revenue without requiring you to be ‘on’ all the time?

If your marketing has been more reactive than strategic (no shame! We’ve all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it’s holding you back.

Make sure you listen all the way to the end, because you don’t want to miss #5. It’s the #1 reason businesses plateau. When you tweak this, you’ll start attracting clients who already value your work and see you as the obvious choice.

0:04:45 - Tired of relying on social media? Let’s talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts.
0:06:30 - What if one simple shift could double your revenue? A deep dive into how targeted copy and niche marketing made it happen.
0:08:55 - Are you tracking the right numbers? Discover how analytics can reveal exactly where your best clients are coming from.
0:11:20 - Content creation doesn’t have to be overwhelming. Here’s how a structured strategy makes it easier—and more effective.
0:13:40 - Wish you could spend less time on social media? Learn how automation tools can help you focus on what really moves the needle.
0:16:05 - Social media vs. email marketing—who wins? A fresh perspective on why email might be your best long-term strategy.
0:18:30 - How often should you email your audience? A smart approach to finding the right balance—without overwhelming them.
0:20:45 - Struggling with consistent messaging? The secret to building a solid content foundation (and making it way easier).

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Your brand voice matters more than any algorithm.

Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.

In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode.

She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.

0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.
0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.
0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.
0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.
0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.
0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.
0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.
0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.

➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes

Want more? Attend Holly’s virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.

Book a Power Hour for 1:1 support from an expert marketer and copywriter? I

Join Copy Critique Club to get more clients from your copy by clicking here!

There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌

If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the results you want, this episode is for you.

We’ve all heard the advice: Post more. Show up more. Sell every day.

But here’s the truth—more marketing doesn’t always mean more clients, more revenue, or more impact. 🙅‍♀️

With the right strategy, you can spend one hour per month on your marketing, while achieving so much more.

If you’re ready to:
✅ Create content with intention and always know what’s next
✅ Focus on the platforms that actually move the needle
✅ Market in a way that feels energizing instead of draining
✅ See bigger results with less effort

Then it’s time to shift from doing more to doing better.

In this episode, I’m walking you through the five signs that your marketing needs a reset—and the simple shifts that will help you attract the right clients without the constant hustle.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/doing-less-marketing-more-results

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the

Join Copy Critique Club to get more clients from your copy by clicking here!

Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one!

No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we’re talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.

0:02:07 - Impact of good or bad copywriting on the sales process
0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)
0:07:05 - Balancing power in sales conversations
0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise
0:12:26 - Recognizing and acting on buying signals
0:16:11 - Handling pricing inquiries effectively
0:19:37 - Should you list your pricing on your website?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rausch

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!