THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is...

...to hire and outsource!

But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?

Find a copywriter who can:

• learn your message AND how YOU would say it.
• take a collaborative approach
• grow with you over the long term.

If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!

0:05:12 - Normalizing having kids present while working as a work-from-home mom
0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience
0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email
0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement
0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvement

EPISODES AND LINKS MENTIONED:

• Blog: What makes a great copywriter
• Blog: Do you really need to hire a copywriter?
• Connect with Micala on Instagram @micala.quinn

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-mom

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.

First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it’s false urgency or fake scarcity—that’s NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time.

This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.

00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.
00:08:00 Ethical Use Perspective
00:10:00 Two reasons why some avoid these techniques
00:12:00 Urgency Examples
00:15:00 Scarcity Examples
00:16:30 Psychology Behind These Techniques
00:20:00 What the data tells us

EPISODES AND LINKS MENTIONED:

• Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”
• Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.org
• The Cookie Jar study on why urgency works from the American Psychological Association
• Effective Copywriting Strategies To Maximize Conversions

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/are-honest-urgency-and-scarcity-techniques-worth-it-for-higher-conversion-rates/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Clients not putting in the work to get results? You've got a bigger problem.

Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!

Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.

So how can you design your program for maximum client results and satisfaction (turning them into raving fans)?

Tune in to hear the 5 must-have elements of a successful group program.

00:02:46 The need for updated, specific data in the industry—and how this survey achieves that
00:05:06 Why group programs often fail to get results.
00:08:01 Strategies for creating group programs that actually get results.
00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.
00:15:47 Framework for sustainable and successful group programs
00:18:47 Current market trends with more discerning and savvy buyers.
00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.

EPISODES AND LINKS MENTIONED:

• Access the State of Group Offers Survey to see the data for yourself.
• Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.
• Connect on Threads or Instagram @VixMeldrew
• Listen to the Rave Results podcast on Apple and Spotify.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/how-to-structure-a-successful-group-program-for-client-results-with-vix-meldrew

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.

Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).

I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.

03:25 Traditional copywriting challenges and how to adapt

07:18 Effective brand copywriting examples from our industry

13:45 Examples from brands outside the coaching industry

18:32 Top Tools for Branding

24:20 Future Trends in Branding

31:12 AI's Impact on Branding

EPISODES AND LINKS MENTIONED:

• HotJar heat map to see where visitors click and learn why they drop off.
• Answer The Public to see what your ideal audience is asking Google.
• Connect with Kate Hejde for creative ways to use AI in branding!
• Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.
• Brand archetypes - both for your own brand AND for your target market personas
• Pinterest for mood boards
• Pain point marketing blog

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

• “Do You Really Need To Hire A Copywriter In Your Business?”
• Check out this case study where I helped a client make $6000 from just a 1-hour session.

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter GDocs too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Copywriting becomes so much easier once you have done this one thing…

And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do.

Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.

This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves.

I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!

0:01:30 - Brand strategy as a prerequisite to effective copywriting

0:03:00 - Brand authenticity—and how it evolves as the business grows

0:05:00 - The "cold leads first" approach to testing brand effectiveness

0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact

0:12:00 - Aligning brand messaging with the target audience's preferences and values

0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics

EPISODES AND LINKS MENTIONED:

• The cold leads approach from Jasmine Haitalani of High Flier Powerhouse
• Fabi Paolini on speaking to doers vs thinkers
• Tiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.
• My blog about pain point marketing (and how to do it differently and still effectively).
• Connect with the rest of the contributors in the blog!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

This is how one power hour copywriting session turned into $6,000 from effective email campaigns!

It’s no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled event last year from lack of ticket sales, witnessed an astonishing 12.6x ROI - from early bird sales alone! - by focusing on targeted email content!

1:10: How the early bird sales outperformed the previous year
1:50: Details about the power hour sessions and the benefits, including immediate ROI from the first session and long-term planning for the next four months.
3:00: How we got a 12.6x return on investment from the first session alone.
4:21: Client's testimonial on learning tips about emails and the value of observing the copywriter's process.
4:51: Benefits of the power hour sessions, including immediate feedback, adjustments, and skill development for the client.
5:21: Prevent writer's block and articulate your ideas clearly.
5:51: Description of the power hour process
7:21: Holistic approach to integrating the sales page with email campaigns for seamless communication.
7:51: Addressing common struggles in copywriting, such as knowing where to start and managing overwhelm.
9:51: Discussion on using proven psychology with urgency in copywriting to boost conversions.
10:51: Techniques for identifying core messages and crafting concise, effective copy.
11:21: Preventing clients from playing small.

EPISODES AND LINKS MENTIONED:
- Book your Power Hour now

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour Session

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/effective-email-campaigns-case-study

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve heard a million times before at this point. You’ll be pleasantly surprised by this unusual book list for business owners to read.

I’ve got a book for when you need to:

• just sit down and write,
• write but you don’t have time,
• Be reminded of the Big Picture importance of copywriting from a neuropsychology perspective
• Develop the most important copywriting skill in a fun and relaxed way

I’ve thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books.

0:08:04 - Key lessons on the writing process.
0:10:25 - Encouragement for mothers to prioritize creative work.
0:11:23 - Advocating for intentional digital minimalism.
0:12:24 - Countering busyness and the myth of not having enough time.
0:13:43 - Benefits of reading fiction.

EPISODES AND LINKS MENTIONED:

• Links to all book recommendations can be found here.
• Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people’s experiences. It also correlates with improved social interactions and the ability to read the room.”
• Here is the actual scholarly article from NCBI.
• Research suggests that reading literary fiction improves one’s theory of mind and emotional intelligence.
• Reese’s Book Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summer

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!