In today's digital-first business landscape, small manufacturers face unique challenges and opportunities when marketing to large corporations.

The right digital marketing strategy can level the playing field, allowing smaller players to compete effectively with industry giants. By leveraging the power of online platforms and targeted digital tactics, small manufacturers can showcase their expertise, build credibility, and forge valuable connections with decision-makers in large corporations.

In this episode I present seven essential digital marketing strategies that can help small manufacturers improve their online visibility, engage potential clients, and drive growth in a competitive B2B marketplace.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

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You can write to me at connect@corneryourmarketpodcast.com

In this episode, I discuss the most common digital marketing challenges faced by small business owners. I share my insights and offer actionable solutions to help navigate this complex landscape.

Many entrepreneurs and small business owners struggle with limited budgets, which can hinder their marketing efforts. We discuss cost-effective strategies that maximize impact without breaking the bank, emphasizing the importance of prioritizing marketing initiatives that yield the highest returns.

Another critical issue is the absence of a structured marketing plan. We highlight the necessity of developing a comprehensive strategy that aligns with business goals and resonates with the target audience. By identifying and understanding their ideal customers, small business owners can tailor their marketing efforts for better engagement and conversion rates. Additionally, we explore the significance of measuring return on investment (ROI) and provide tools that can help track the effectiveness of various marketing channels.

Finally, we tackle the challenges of building brand awareness and improving online visibility. In an increasingly digital world, establishing a strong online presence is essential for attracting and retaining customers. We offer best practices for leveraging social media effectively, enhancing brand recognition, and implementing strategies to boost search engine rankings. By addressing these common concerns, we empower small business owners to optimize their digital marketing efforts and achieve sustainable growth.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

I talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing.

Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesses who deserve a web development team that helps them share their message, gain new customers, and uplift their community.

You can connect with Sarah through her company site at jambojon.com/sarah-johnson-company-bio/ or on LinkedIn: https://www.linkedin.com/company/jambojon/

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

In the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overwhelming.

This episode provides a comprehensive guide to help you navigate the website builder landscape with confidence. We'll begin with a high-level overview, offering a broad understanding of the various platforms and their unique features. From there, we'll delve into a detailed comparison of design capabilities, functionality, and search engine optimization (SEO) considerations, ensuring you make an informed decision that aligns with your business goals and target audience.

Whether you're a seasoned entrepreneur or a budding startup, this episode equips you with the knowledge and insights necessary to choose the website builder platform that best suits your needs. By the end, you'll have a clear understanding of the strengths and limitations of each platform, empowering you to make a well-informed choice that will propel your online success.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

In today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful redesign is riddled with challenges.

This episode delves into the key considerations businesses must prioritize when hiring a digital agency for their website redesign. We'll explore the importance of setting realistic timelines, meticulous planning, and rigorous testing and quality assurance. By addressing these critical factors, businesses can ensure a seamless redesign process, resulting in a website that not only captivates visitors but also drives tangible results.

Whether you're a seasoned entrepreneur or a budding startup, this episode offers invaluable insights and actionable strategies to navigate the complexities of website redesign. Tune in to gain a competitive edge and unlock the full potential of your online presence.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

In the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the clutter to make an informed decision that aligns with your business goals.

I’ll explain the following:

• Why it's crucial to understand the range of services offered,
• It’s vital to evaluate an agency's expertise and track record,
• The importance of of assessing their marketing approach and transparency,
• And other ways you can steer clear of common pitfalls.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

Running a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business owners like you improve your digital marketing efforts.

I will discuss the importance of proper keyword research, and how you can easily improve your SEO through plugins and a SEO checkup. I’ll also touch on the importance of measuring your performance and keeping an eye on your reputation online.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

According to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out.

In this episode, I will discuss:

• Reasons why email marketing works
• Types of marketing campaigns
• Examples of Successful campaigns by known brands
• How can a small business like yours can take advantage of email marketing?

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com