Counsel Cast Por arte de portada

Counsel Cast

De: Karin Conroy
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  • Resumen

  • The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!
    © 2021 Counsel Cast
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Episodios
  • Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras

    Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
    Jul 16 2024
    In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads. Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms. Monica gives listeners actionable tips on: 00:00 Intro 01:06 Understanding Meta Ads 03:07 Exploring the Marketing Funnel 04:25 Types of Ads and Their Purposes 07:56 Retargeting Strategies 11:53 Common Mistakes in Ad Campaigns 14:33 Optimizing Your Website for Conversions 18:58 The Importance of Testing and Optimization 24:22 Budgeting and Money Mindset 31:31 One thing that works Resources mentioned in this episode: Get Rich, Lucky Bitch! by Denise Duffield-Thomas Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic Connect with Nicki here: Instagram LinkedIn Facebook http://thedigitalexchange.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    40 m
  • How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts

    How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
    Jul 2 2024
    In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Monica gives listeners actionable tips on: 00:00 Intro 00:47 The Evolution of Websites 01:16 Websites as Sales Tools 02:49 Understanding Your Clients 05:46 Common Website Mistakes 07:33 Mobile Optimization 10:08 Compliance and Privacy Policies 12:00 Using Analytics to Improve Performance 13:00 The Importance of Authentic Imagery 21:17 FAQs and User Engagement 23:16 Book Review: The Power of a Positive Team 25:37 One thing that works Resources mentioned in this episode: The Power of a Positive Team by Jon Gordon Connect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    38 m
  • What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

    What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
    Jun 18 2024
    In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation. Gert gives listeners actionable tips on: 00:00 Intro 00:50 The Importance of Online Reputation for Law Firms 02:12 Understanding and Managing Negative Reviews 04:22 Strategies to Improve Online Reputation 11:42 Google Knowledge Panel and Business Profile 17:21 Leveraging AI and Consistent Information 21:54 Starting the Internal Audit 23:59 Quick Fixes to Save Money 24:49 Common Mistakes in Reputation Management 26:57 Proactive Strategies for Positive Reviews 31:24 Thought Leaders library 35:14 Managing Social Media and Personal Life 42:08 One thing that works Resources mentioned in this episode: The Checklist Manifesto by Atul Gawande Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    48 m
Liderazgo Marketing Economía
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