Episodios

  • Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras

    Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
    Jul 16 2024
    In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads. Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms. Monica gives listeners actionable tips on: 00:00 Intro 01:06 Understanding Meta Ads 03:07 Exploring the Marketing Funnel 04:25 Types of Ads and Their Purposes 07:56 Retargeting Strategies 11:53 Common Mistakes in Ad Campaigns 14:33 Optimizing Your Website for Conversions 18:58 The Importance of Testing and Optimization 24:22 Budgeting and Money Mindset 31:31 One thing that works Resources mentioned in this episode: Get Rich, Lucky Bitch! by Denise Duffield-Thomas Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic Connect with Nicki here: Instagram LinkedIn Facebook http://thedigitalexchange.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    40 m
  • How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts

    How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
    Jul 2 2024
    In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Monica gives listeners actionable tips on: 00:00 Intro 00:47 The Evolution of Websites 01:16 Websites as Sales Tools 02:49 Understanding Your Clients 05:46 Common Website Mistakes 07:33 Mobile Optimization 10:08 Compliance and Privacy Policies 12:00 Using Analytics to Improve Performance 13:00 The Importance of Authentic Imagery 21:17 FAQs and User Engagement 23:16 Book Review: The Power of a Positive Team 25:37 One thing that works Resources mentioned in this episode: The Power of a Positive Team by Jon Gordon Connect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    38 m
  • What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

    What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
    Jun 18 2024
    In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation. Gert gives listeners actionable tips on: 00:00 Intro 00:50 The Importance of Online Reputation for Law Firms 02:12 Understanding and Managing Negative Reviews 04:22 Strategies to Improve Online Reputation 11:42 Google Knowledge Panel and Business Profile 17:21 Leveraging AI and Consistent Information 21:54 Starting the Internal Audit 23:59 Quick Fixes to Save Money 24:49 Common Mistakes in Reputation Management 26:57 Proactive Strategies for Positive Reviews 31:24 Thought Leaders library 35:14 Managing Social Media and Personal Life 42:08 One thing that works Resources mentioned in this episode: The Checklist Manifesto by Atul Gawande Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    48 m
  • What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody

    What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
    Jun 4 2024
    In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues. Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers. Tanya gives listeners actionable tips on: 00:00 Intro 01:19 Common Mistakes Lawyers Make in Marketing 01:54 The Importance of Knowing Your Audience 03:33 Simplifying Legal Jargon for Better Client Communication 05:33 Email Marketing: A Tool for Client Retention and Acquisition 08:06 Nurturing Clients Through the Marketing Funnel 18:05 Leveraging Lead Magnets for Law Firms 25:41 Navigating Email Overwhelm: A Strategic Approach 26:32 Crafting the Perfect Welcome Sequence 27:36 The Art of Email Sequencing for Engagement 28:34 Why Law Firms Struggle with Email Campaigns 29:25 The Importance of Delegating Email Marketing 33:06 Compliance and Email Marketing: Navigating the Legalities 39:27 Book Recommendation 42:31 One thing that works Resources mentioned in this episode: Invisible Selling Machine by Ryan Deiss Connect with Tanya here: https://www.instagram.com/tbcopywriter42/ https://twitter.com/harpchicwriter https://www.linkedin.com/in/tanyabrody/ https://www.facebook.com/tanyabrodycopywriter http://tanyabrodycopywriter.com https://linktr.ee/emcacademy Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    51 m
  • Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo

    Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
    May 21 2024
    In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts. Alex gives listeners actionable tips on: 00:00 Exploring the Potential of Law Firm Podcasts 02:11 The Evolution of Podcasting Post-Pandemic 03:04 Understanding Podcast Statistics and Trends 04:56 The Importance of Staying Active and Niche in Podcasting 06:11 Measuring Success in Podcasting Beyond Ad Revenue 10:41 Maximizing Podcast Impact with Authenticity and Simplicity 16:27 Effective Calls to Action in Podcasting 19:26 Unlocking Podcast Potential: Free Resources and Quick Wins 19:55 Creative Lead Magnets: Beyond the Call to Action 20:58 Innovative Engagement: The Power of Quizzes in Marketing 25:20 Establishing Authority and Consistency in Marketing 26:04 The Key to Success: Consistency in Podcasting 26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap 29:54 Continuous Improvement: The Secret Sauce of Successful Marketing 31:58 Book Recommendation 36:42 Tips for getting those impactful interviews 39:00 One thing that works Resources mentioned in this episode: The Practice by Seth Godin Connect with Alex here: https://www.facebook.com/PodMatchOfficial/ https://www.instagram.com/podmatch_com/ https://twitter.com/PodMatch_com https://www.linkedin.com/company/podmatch/ https://www.youtube.com/@PodMatch_com https://www.pinterest.ca/podmatch/ https://www.tiktok.com/@podmatch_com https://podmatch.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    46 m
  • How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske

    How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
    May 7 2024
    In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors. Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts. Erin gives listeners actionable tips on: 0:00 Intro 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time 05:16 How to move people through the decision process rather than assume action 11:14 The money drain on acquisition/awareness when you're not using a strategy 14:55 Adding the emotional piece into consideration to really speak to clients 18:07 The bottom of the funnel, emotionally 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer 23:45 Lead with the questions you most get from your clients 26:44 Book Review 34:24 One big takeaway Resources mentioned in this episode: The Art of Happiness by The Dalai Lama Connect with Erin here: https://linktr.ee/eacraske https://www.erinandreacraske.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    39 m
  • Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

    Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn
    Apr 23 2024
    In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN. Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency. Bennett gives listeners actionable tips on: 0:00 Intro 2:48 What domain authorities are 03:42 Example of how your domain authority could go down 05:15 How you damage your domain authority 09:37 Leveraging HARO 14:25 Strategies to get quality backlinks 18:20 Do backlinks matter 20:01 What makes a good backlink 20:29 Should you have backlinks to things with a lower DR than you 21:10 Book Review 22:15 One big takeaway Resources mentioned in this episode: How to Win Friends and Influence People by Dale Carnegie Connect with Bennett here: https://www.instagram.com/bennett.heyn/?hl=en https://www.linkedin.com/in/bennettheyn https://backlinker.ai Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    28 m
  • What Lawyers Need to Know About Website Technology with Dave Sobel

    What Lawyers Need to Know About Website Technology with Dave Sobel
    Apr 9 2024
    In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement. Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities. Dave gives listeners actionable tips on: 00:00 Intro 01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this 07:09 Now is the time to think about our ethics and how we will use AI 09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking 13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work 16:33 What are the big topics the IT technology realm 19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue 26:31 Are security issues, malware, hacking the first thing that people talk to him about 28:11 I think my website was hacked - why are they doing that to me? 33:01 Is it anyone's fault in particular if your DO get hacked 37:56 Book Review 40:04 Trends he is already looking at for AI 42:53 What's one thing that works Resources mentioned in this episode: Flash Foresight by Daniel Burrus Connect with Dave here: https://www.instagram.com/mspradio/ https://www.linkedin.com/in/davesobel/ https://www.facebook.com/mspradionews/ https://www.youtube.com/mspradio/ https://businessof.tech/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
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    49 m