Today, we have Ross Simmonds on the podcast. Ross is an entrepreneur and marketing strategist, and is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the worlds. Foundations has worked with brands like Canva, Jobber, Enboarder and more.

Ross joined us today to discuss his book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.

In this episode, Ross emphasizes the importance of intentional and supportive relationships, with a focus on resilience, community engagement, and effective content distribution across multiple platforms.

Ross shares insights on repurposing content, leveraging social media metrics, and the significance of building genuine connections to attract success. We explore the challenges of creating content, managing backlash on social media, and practical advice for dealing with criticism.

Tune in for strategies to level up your social media game.


[07:07] Leverage Twitter: Leveraging Twitter for virality requires strategic content.

[14:49] Content Creation: Create valuable content to capture potential leads.

[21:10] Repurposing Content: Repurpose content for multiple platforms to maximize reach.

[40:18] Email Lists: Build email list for direct, effective communication.

[54:44] Empower Others: Celebrating others leads to increased engagement. Empower and uplift through recognition and support.

[59:39] The 4 E’s: Use 4 E's to steal an audience.

[01:06:14] Sharing work: embrace feedback and learn. Fear communities.

Connect with Ross Simmonds

Website – https://rosssimmonds.com/

Instagram – https://www.instagram.com/thecoolestcool/

Twitter – https://x.com/thecoolestcool

LinkedIn – https://www.linkedin.com/in/rosssimmonds/

YouTube – https://www.youtube.com/@RossSimmondsTV

Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too

Book by Ross Simmonds