Today, we have Ross Simmonds on the podcast. Ross is an entrepreneur and marketing strategist, and is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the worlds. Foundations has worked with brands like Canva, Jobber, Enboarder and more.

Ross joined us today to discuss his book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.

In this episode, Ross emphasizes the importance of intentional and supportive relationships, with a focus on resilience, community engagement, and effective content distribution across multiple platforms.

Ross shares insights on repurposing content, leveraging social media metrics, and the significance of building genuine connections to attract success. We explore the challenges of creating content, managing backlash on social media, and practical advice for dealing with criticism.

Tune in for strategies to level up your social media game.


[07:07] Leverage Twitter: Leveraging Twitter for virality requires strategic content.

[14:49] Content Creation: Create valuable content to capture potential leads.

[21:10] Repurposing Content: Repurpose content for multiple platforms to maximize reach.

[40:18] Email Lists: Build email list for direct, effective communication.

[54:44] Empower Others: Celebrating others leads to increased engagement. Empower and uplift through recognition and support.

[59:39] The 4 E’s: Use 4 E's to steal an audience.

[01:06:14] Sharing work: embrace feedback and learn. Fear communities.

Connect with Ross Simmonds

Website – https://rosssimmonds.com/

Instagram – https://www.instagram.com/thecoolestcool/

Twitter – https://x.com/thecoolestcool

LinkedIn – https://www.linkedin.com/in/rosssimmonds/

YouTube – https://www.youtube.com/@RossSimmondsTV

Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too

Book by Ross Simmonds

In today's episode, we dive into a topic we all face at some point - hitting the wall.

I share my personal experiences and offer valuable insights on how to bounce back from burnout and avoid hitting the wall in the first place. From setting boundaries to self-care techniques, I provide practical advice to help you recharge and excel.

Join me as we explore the importance of awareness, prioritization, and the 3 d's - defer, delete, delegate. Plus, learn six simple steps to bounce back, including reconnecting with hobbies, getting ample rest, and practicing mindfulness.

Tune in and get ready to tackle burnout and achieve more in your life.

👉 For more on this episode, check out the website:

https://thegrowth.guide/podcast/hitting-the-wall/

👉 If you want to learn how to Live Better, Achieve More, and Be Financially Free, Sign up for my Free Newsletter:

https://thegrowth.guide/newsletter/

Today, we have Scott Young on the podcast. Scott is the Wall Street Journal bestselling author of Ultralearning, a podcast host, computer programmer, and an avid reader. Since 2006, he has published weekly essays to help people learn and think better. His work has been featured in the New York Times, Pocket, and Business Insider, on the BBC, and at TEDx among other outlets.

Scott joined us today to discuss his new book – Get Better at Anything: 12 Maxims for Mastery.

In this episode, we take a deep dive into learning and skill development with Scott. From the debate around unlearning in psychology to the real-life examples of refining motor skills, we explore the complexity of acquiring new abilities. Scott’s expertise helps enrich our understanding of deliberate practice, problem-solving, and the power of imitation in creativity.

I really enjoyed this conversation with Scott, our second one, and I hope you do too.

[05:34] Learning is complex, with three main themes: learning from others, practice, and feedback.

[19:52] Embracing failure is important, but not always the best teacher for success.

[21:43] Success comes from learning by doing and having early victories is key for motivation and learning.

[32:02] Questioning value of extreme dedication and improvement in skill.

[42:08] Strategies include watching problem solving and detailed storytelling for knowledge retention.

[52:41] Learning through examples, feedback, and cognitive load in problem solving.

[1:07:40] Discussing mind as a muscle and transference for skill improvement.

[1:18:04] Learning new skills requires practice and consistency to overcome old habits and succeed under stress.

Connect with Scott Young

Website – https://www.scotthyoung.com/

Instagram – https://www.instagram.com/scotthyoung/

Twitter – https://x.com/ScottHYoung

LinkedIn – https://www.linkedin.com/in/scotthyoung/

YouTube – https://www.youtube.com/@ScottHYoungVid

Books

Get Better at Anything: 12 Maxims for Mastery by Scott H. Young

Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career by Scott H. Young

👉 For more on this episode, check out the website:

https://thegrowth.guide/podcast/get-better-at-anything

👉 If you want to learn how to Live Better, Achieve More, and Be Financially Free, Sign up for my Free Newsletter:

https://thegrowth.guide/newsletter/