Welcome to another insightful episode of the Platinum PT Academy podcast! In this episode, hosts Gordon Chommanivong and Michael Pritchatt delve into the strategies for creating a signature personal training (PT) program and the secrets to attracting high-paying clients. Whether you're a seasoned trainer or just starting out, this episode is packed with valuable tips to elevate your PT business.


Key Highlights

• From Sessions to Programs: Why shifting your focus can transform your business.
• Identifying Your Niche: The critical first step in designing your PT program.
• Comprehensive Program Elements: What should be included to maximize client value.
• Pricing Strategies: Insights on setting and testing your prices effectively.
• Professional Presentation: How to make your program stand out.
• Specialization vs. Generalization: The benefits of becoming a specialist in your field.

In this episode, we emphasized the importance of creating a signature PT program, knowing your target market, and continuously testing and adjusting your pricing. By becoming a specialist and delivering comprehensive, high-value programs, you can attract high-paying clients and build a successful PT business. Tune in to gain actionable insights and take your PT career to the next level!

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