Welcome back to season three of the Creating Superfans podcast! Over the hiatus, I've been busy speaking at dozens of events, and I've had the pleasure of meeting leaders from just about every industry you can imagine. One question I get all the time when I speak is, "What can I do to fix my CX that's really easy?"

Everyone's always looking for low-cost, attainable strategies they can implement today to see immediate improvements in their customer experience.

So, to kick off season three, I'm sharing 15 low-cost and no-cost things that you can do to elevate your customer experience TODAY!

Show Notes:

Get your copy of the 25 Simples Swaps to Improve Customer Conversations.

Looking for more actionable tips for improving your customer experience? Catch up on the latest episodes of The SUPER AMAZING Show.

I believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week’s episode of the Creating Superfans podcast, I’m recommending my FAVORITE books that I read in 2023. Whether you’re looking to improve your customer experience or employee experience, or you’re looking for a practical guide to achieve your fullest potential, I’ve got you covered with some of the most impactful books to take with you into 2024.

Show Notes:

2:56 - Two Weeks Notice by Amy Porterfield (listen to her episode)

4:25 - Experiential Billionaire by Bridget Hilton and Joe Huff (listen to their episode)

7:00 - All It Takes Is A Goal by Jon Acuff

9:20 - Never Lose An Employee Again by Joey Coleman (listen to his episode)

11:15 - Thanks For Coming In Today by Charles Ryan Minton (listen to his episode)

13:45 - Unreasonable Hospitality by Will Guidara

15:55 - The Time To Win by Jay Baer (listen to his episode)

17:20 - Good Awkward by Henna Pryor (listen to her episode)

19:53 -

This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as well as some specific product ideas.

Don’t forget to download my new gifting guide here for over 75 gift ideas! I hope you find it helpful as you look for the perfect present to WOW your recipient and show them how much you care about them.

Show Notes

3:26 - If it has your logo on it, it's an AD, not a gift
5:10 - One of Brittany's favorite gifts she received as a seven-year-old
6:10 - Another one of Brittany's favorite gifts she got as a teenager
7:35 - A gift Brittany got a few weeks ago from a client that absolutely WOWed her
11:33 - Some great ways to honor your employees, courtesy of John Ruhlin
12:12 - Gifting does NOT have to be expensive. Sentimentality and thought can double the value of a gift.
13:20 - Don't ignore 90% of the calendar
14:35 - Avoid these common gifting mistakes
16:10 - Unique gifts
17:38 - One of Brittany's favorite gifts, a guest book
18:28 - Closing gift idea for realtors
19:13 - More personalized gift ideas
22:05 - A cool way to make an impact with a special card
22:46 - A gift card, but elevated
24:45 - Love on the ones they love
25:57 - Highlight the recipient's hobbies
27:57 - Make sure the gift you're giving aligns with the relationship you have with them
28:27 - The most bizarre gift that Brittany received from a client that made her scratch her head
29:46 - All of the gifting websites that offer subscriptions to save you money
31:49 - Brittany's snarky gift that she made on Zazzle to get back at a coworker
32:57 - Check out Brittany's interview with David Wachs, CEO of Handwrytten

Download the Gifting Guide here.