This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as well as some specific product ideas.

Don’t forget to download my new gifting guide here for over 75 gift ideas! I hope you find it helpful as you look for the perfect present to WOW your recipient and show them how much you care about them.

Show Notes

3:26 - If it has your logo on it, it's an AD, not a gift
5:10 - One of Brittany's favorite gifts she received as a seven-year-old
6:10 - Another one of Brittany's favorite gifts she got as a teenager
7:35 - A gift Brittany got a few weeks ago from a client that absolutely WOWed her
11:33 - Some great ways to honor your employees, courtesy of John Ruhlin
12:12 - Gifting does NOT have to be expensive. Sentimentality and thought can double the value of a gift.
13:20 - Don't ignore 90% of the calendar
14:35 - Avoid these common gifting mistakes
16:10 - Unique gifts
17:38 - One of Brittany's favorite gifts, a guest book
18:28 - Closing gift idea for realtors
19:13 - More personalized gift ideas
22:05 - A cool way to make an impact with a special card
22:46 - A gift card, but elevated
24:45 - Love on the ones they love
25:57 - Highlight the recipient's hobbies
27:57 - Make sure the gift you're giving aligns with the relationship you have with them
28:27 - The most bizarre gift that Brittany received from a client that made her scratch her head
29:46 - All of the gifting websites that offer subscriptions to save you money
31:49 - Brittany's snarky gift that she made on Zazzle to get back at a coworker
32:57 - Check out Brittany's interview with David Wachs, CEO of Handwrytten

Download the Gifting Guide here.