Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional.

Chapters:

00:05 Introduction and Sponsors

02:18 Guest Introduction

03:05 Chris Leclerc's Background

06:01 Building a Production Company

09:10 Moving to LA and Building a Network

21:17 Life as a Digital Nomad

31:14 Current Projects and Future Goals

32:30 The Role of AI in Video Production

38:59 The Value of Authentic Storytelling

48:02 Passion Projects and Micro Shorts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this conversation, Tyler Mose from MatchPoint Studio discusses the challenges of scaling a small business and the importance of sales in sustaining and growing a company. He shares his experience in finding and training salespeople, as well as the need for constant outreach and relationship-building. Tyler also talks about the difficulties of pricing projects and the importance of focusing on higher-margin businesses. The conversation also touches on the challenges of working with videographers and the need for a strong work ethic and attitude in the industry. The conversation covers various topics related to the challenges and realities of working in the video production industry. Tyler Mose shares insights on viral marketing, the difficulty of earning a living as a freelancer, the importance of checking one's ego, and the need to find a balance between creative projects and paying the bills. They also discuss the cost of hiring voiceover artists and the challenges of maintaining profit margins in the business. The conversation concludes with a discussion on work-life integration and the importance of avoiding burnout.

Chapters

00:00 Introduction

00:25 The Importance of Sales in Scaling a Business

05:56 The Challenges of Pricing Projects

08:18 Focusing on Higher-Margin Businesses

13:09 Working with Videographers: Attitude and Work Ethic 26:48 The Challenges of Freelancing

27:18 Checking Your Ego in Video Production

29:56 Navigating the Cost of Hiring Voiceover Artists 32:24 Maintaining Profit Margins in the Business

36:53 Work-Life Integration and Avoiding Burnout

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)!

Takeaways

-Starting a business earlier can be a regret for many entrepreneurs

-Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding

-Networking and leveraging professional connections can be crucial for finding clients and growing a business

-Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos

-Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle

-Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity.

-Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients.

-AI is a growing trend that may impact the industry in the future.

-In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms.

Chapters

00:00 Regrets and Starting a Business

13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections

23:26 The Affordability of Equipment and the Importance of Storytelling

28:06 Business Expansion: SEO Strategy and Branded Content

33:44 Challenges of Dealing with Specific Client Requests

46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content

49:13 The Importance of Access in Storytelling

51:42 Adding a Dedicated Social Media Person to Productions

59:18 The Potential Impact of AI on the Industry

01:06:15 The Rise of In-House Content Creation

SPONSORS:

Canada Film Equipment: https://www.CanadaFilmEquipment.com

Audio Process: https://www.Audioprocess.ca 🎵

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

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