Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional.

Chapters:

00:05 Introduction and Sponsors

02:18 Guest Introduction

03:05 Chris Leclerc's Background

06:01 Building a Production Company

09:10 Moving to LA and Building a Network

21:17 Life as a Digital Nomad

31:14 Current Projects and Future Goals

32:30 The Role of AI in Video Production

38:59 The Value of Authentic Storytelling

48:02 Passion Projects and Micro Shorts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this conversation, Tyler Mose from MatchPoint Studio discusses the challenges of scaling a small business and the importance of sales in sustaining and growing a company. He shares his experience in finding and training salespeople, as well as the need for constant outreach and relationship-building. Tyler also talks about the difficulties of pricing projects and the importance of focusing on higher-margin businesses. The conversation also touches on the challenges of working with videographers and the need for a strong work ethic and attitude in the industry. The conversation covers various topics related to the challenges and realities of working in the video production industry. Tyler Mose shares insights on viral marketing, the difficulty of earning a living as a freelancer, the importance of checking one's ego, and the need to find a balance between creative projects and paying the bills. They also discuss the cost of hiring voiceover artists and the challenges of maintaining profit margins in the business. The conversation concludes with a discussion on work-life integration and the importance of avoiding burnout.

Chapters

00:00 Introduction

00:25 The Importance of Sales in Scaling a Business

05:56 The Challenges of Pricing Projects

08:18 Focusing on Higher-Margin Businesses

13:09 Working with Videographers: Attitude and Work Ethic 26:48 The Challenges of Freelancing

27:18 Checking Your Ego in Video Production

29:56 Navigating the Cost of Hiring Voiceover Artists 32:24 Maintaining Profit Margins in the Business

36:53 Work-Life Integration and Avoiding Burnout

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)!

Takeaways

-Starting a business earlier can be a regret for many entrepreneurs

-Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding

-Networking and leveraging professional connections can be crucial for finding clients and growing a business

-Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos

-Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle

-Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity.

-Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients.

-AI is a growing trend that may impact the industry in the future.

-In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms.

Chapters

00:00 Regrets and Starting a Business

13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections

23:26 The Affordability of Equipment and the Importance of Storytelling

28:06 Business Expansion: SEO Strategy and Branded Content

33:44 Challenges of Dealing with Specific Client Requests

46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content

49:13 The Importance of Access in Storytelling

51:42 Adding a Dedicated Social Media Person to Productions

59:18 The Potential Impact of AI on the Industry

01:06:15 The Rise of In-House Content Creation

SPONSORS:

Canada Film Equipment: https://www.CanadaFilmEquipment.com

Audio Process: https://www.Audioprocess.ca 🎵

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this conversation, Jeffrey Riley, co-owner of Noble Bison Productions, discusses his experiences working with agencies and the challenges of breaking into the industry. He highlights the benefits of agency work, such as higher budgets and more creative opportunities. Jeffrey also shares his strategies for building relationships with agencies, including follow-up emails and reaching out to new agencies. He emphasizes the importance of having a strong portfolio and suggests taking on passion projects or spec ads to showcase desired work. Overall, Jeffrey encourages filmmakers to be proactive and persistent in pursuing their goals. The conversation revolves around the topic of pricing and budgeting in the creative industry, specifically in the context of video production. The speakers discuss the idea of doing spec work or offering discounted prices to attract clients and build a portfolio. They emphasize the importance of reframing the mindset around spec work as a marketing strategy rather than working for free. The conversation also touches on the challenges of scope creep and the need to communicate and negotiate additional costs for extra services. The speakers share their experiences with event shooting and editing, highlighting the difficulties and frustrations involved. In this conversation, Jeffrey Riley of Noble Bison Productions discusses various aspects of the video production industry, including pricing, budgeting, and the sales process. He emphasizes the importance of transparency and open communication with clients, as well as the need to adapt to changing budgets and project requirements. The conversation also touches on the challenges of competition and the importance of building rapport with clients. Overall, the conversation provides valuable insights into the business side of video production.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Edward Holub, founder of New Orleans Video Productions, discusses his experience in the video production industry and the unique challenges of running a business in New Orleans. He shares insights on the freelance nature of the industry, the variety of projects he works on, and the importance of building a network of reliable freelancers. Edward also delves into the history of the Louisiana tax credit system for film and the corruption that surrounded it. The conversation with Edward Holub delves into the impact of the film industry in Louisiana, particularly in New Orleans. The discussion covers the rise and fall of the industry, including the influence of tax credits, the criminal activities surrounding the film projects, and the political dynamics in the state. Edward shares his personal experiences as a filmmaker and his plans for the future, including targeting specific projects and expanding internationally.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

This week we welcome Bear Prandelli from Wolfunbear Media. A production company with a name inspired by their father's experience with Native American culture. Bear and his brother Wolf have a close relationship and a shared passion for the arts. They started their company without much experience or knowledge, but their determination and willingness to learn have led to their success. The conversation revolves around the different stages of growth in a creative business and the challenges and shifts that come with each stage.

They also explore the idea of transitioning from freelancing to becoming a business with employees, and the potential benefits and drawbacks of different team sizes. The conversation delves into the idea of an annual budget and how it can provide financial security and flexibility for both the client and the production company. They discuss the benefits of having ongoing conversations with clients and the ability to say no or take on creative projects without worrying about financial constraints.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Sam Rossiello from Captiv Creative shares insights on building and maintaining client relationships in the video production industry. They focus on creating a positive on-set experience and building personal relationships with clients. They also use outbound sales strategies, such as email campaigns and phone calls, to generate new leads. Sam emphasizes the importance of persistence and follow-up in the sales process. The typical time from lead to contract signed and project started is under two weeks for their company. The conversation in this part focuses on the process of completing projects and the market in Houston. Dario and Sam discuss how they have streamlined their sales funnel and project timelines to shorten the time it takes to complete a project. They also talk about their payment structure and the importance of getting paid on time. Sam shares insights about the video production market in Houston, highlighting the dominance of the oil and gas and medical industries. He also discusses the mission of Captiv Studios to fill the gap in studio space and foster a creative community in Houston. In this final part of the conversation, Sam discusses the importance of leadership and learning from mistakes in their business. They reflect on their experiences in business school and how it didn't provide the practical knowledge they needed. Sam also shares the structure of their current team and the roles they have. They talk about the need for versatile team members in the production industry and the importance of having directors with specific styles for certain projects. The conversation ends with Sam expressing gratitude for being on the podcast and sharing their website and social media information.

Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast