• Creativity in modern marketing with Ben Dutter (Power Digital)

  • May 31 2024
  • Duración: 40 m
  • Podcast

Creativity in modern marketing with Ben Dutter (Power Digital) Por arte de portada

Creativity in modern marketing with Ben Dutter (Power Digital)

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  • Resumen

  • Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

    • How he led Power Digital's transformation after his arrival.
    • If 95% of marketing tasks are going to be done by AI.
    • The importance of creativity in modern marketing.
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