The Marketing Scientists  Por  arte de portada

The Marketing Scientists

De: Pranav Piyush
  • Resumen

  • Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

    © 2024 The Marketing Scientists
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Episodios
  • Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
    Jul 12 2024

    Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today.

    • Are CMOs better positioned to be CROs?
    • What do sales leaders think about brand versus performance marketing?
    • Is the ZIRP Era growth over?
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    33 m
  • Navigating CMO Challenges and AI in Marketing with Drew Neisser
    Jul 5 2024

    Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:

    • Are humans or AI better at acquiring traffic through content?
    • The top challenges CMOs are currently facing and strategies to overcome them
    • How to help your CEO understand the value of marketing
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    45 m
  • Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
    Jun 28 2024

    Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:

    • Switching careers from engineering to marketing
    • The four eras of marketing
    • How to balance brand and performance, including a behind the scenes of the F1 sponsorship
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    45 m

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