Today, we're talking about Jimmy Donaldson, aka MrBeast, shaking up the fast-food world with the "MrBeast Box" at Zaxby’s. We'll also dive into X's latest addition to Communities to boost user engagement. Then, we'll look at Reddit's return to its classic award system, admit their recent misstep. Next, TikTok is pushing the boundaries with tests on 60-minute video uploads. And finally, we'll explore why the Instagram Chief is highlighting post share rates as a key factor for increasing your reach. It's a packed episode, so let's jump right in!===YouTube sensation Jimmy Donaldson, better known as MrBeast, has switched things up from his MrBeast Burger venture to a brand-new collaboration with fast food chain Zaxby's. They've introduced the 'MrBeast Box' at Zaxby's locations across the country, where they're known for their chicken dishes. The box is priced starting at $12.99 and comes fully loaded with chicken, fries, Texas toast, and an exciting new addition—MrBeast's very own Feastables' milk chocolate bar. This partnership also provides an exciting platform to showcase Feastables' newly reformulated chocolate bars, which Donaldson has playfully dubbed "the best-tasting chocolate ever made by mankind."Donaldson, who fondly recalls going to Zaxby’s growing up, is thrilled to include his chocolate in the MrBeast Box, pairing what he believes to be the best chicken and chocolate on the market. Beyond the box, this partnership will extend into video integrations and social media content. On the flip side, some might be curious why the Carolinian YouTuber has teamed up with Georgia-based Zaxby's when there's also North Carolina's own Bojangle's in the picture. Yet, MrBeast's foray into Zaxby's seems smooth and promising, unlike his previous fast-food endeavor, MrBeast Burger, which, despite its initial growth, faced quality control challenges and legal disputes over expansion strategies. Now, this new collaboration is set to take the fast-food and chocolate industries by storm, minus the controversy.===As group engagement keeps climbing on X, the social media platform continues to enhance its Communities feature to foster this growth. They're rolling out new analytics for community admins to better understand what sparks interest and grows their groups. Alongside this, they plan to introduce Community-specific Spaces chats, which aim to boost group interaction further. Additional tools for moderators are on the horizon too, helping with management tasks, battling spam, and improving reporting functions. These forthcoming updates build upon the recent changes, such as community recommendations, streamlined in-group searching, and showcasing trending Communities.Despite the company’s challenges during Elon Musk's acquisition, including significant staff turnover, X has identified Communities as a significant area for expansion. The focus seems warranted as X reports a staggering 600% increase in the time users spend on Communities within the last year. This is even though the platform hasn't seen a rise in its user base during the same period. With more than 350,000 communities and about 650,000 posts created daily, these new features seem poised to solidify Communities as a central part of the X experience.===Reddit is making a U-turn, bringing back its classic award system after realizing its recent changes weren't up to snuff. They admitted that the golden upvote system they tried to implement simply didn't resonate with users, stating, "We tried something new, it wasn’t great (you called it)." Starting today on its website and mobile apps, Reddit is reintroducing its old awards, now with a slightly revised look.The core idea remains unchanged, but they're making user experience a bit smoother. You'll see an award button under posts that qualify, there's a neater user interface, and there's even an awards leaderboard to showcase the posts and comments raking in the most gold and awards.New safety measures are also in place to keep awards out of NSFW or sensitive subreddits, and users can now report award misuse. Reddit is rolling out new awards while refreshing some old favorites. For those missing coins — the currency once needed to purchase awards — there's a bit of compensation. Reddit is gifting users, who lost their coin balances, with some exclusive awards to distribute for free, though the coin system won't be making a comeback. Instead, you'll need to buy gold, now priced starting at one dollar and seventy-nine cents for one hundred gold via the desktop version, to give to others. Despite the return of the awards, some features like the option to 'gild' posts aren't coming back, leaving a certain vintage Reddit charm in the past. The Contributor Program, on the other hand, is picking up steam, now available in thirty-five countries and aimed at creators who want to monetize their content.The response to the awards' revival? Mixed. Users are airing out their confusion over the ...
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