In episode #18 of the Data Center Go-to-Market Podcast, featuring Ben Edmond, CEO and Founder of Connectbase, you’ll learn about Ben’s extensive career journey in telecommunications and connectivity, and what led him to start Connectbase. Hear Ben's perspectives on the evolving roles of sales and marketing professionals, the importance of focusing on customer and employee experience, gaining data-driven insights through AI tools, and understanding the diverse segments within the digital infrastructure ecosystem. This episode provides great advice for career development strategies and keeping up with new industry trends.

#datacentergtm #dcsmi #datacenters #telecom #salesandmarketing #digitalinfrastructure #AI #connectbase

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:43 Introducing Ben Edmond, CEO and Founder of Connectbase

1:05 How Ben Edmond of Connectbase got started in telecommunications

3:49 Telecommunications career advice (including fiber, towers, and data centers)

6:22 Advice for highly experienced telecommunications and data center professionals

7:57 Addressing challenges within connectivity, telecommunications, and digital infrastructure

12:51 The future of jobs and careers within telecommunications and data center go-to-market

15:40 Ben Edmond of Connectbase explains the value of AI to daily routines

17:52 How AI changes how software is consumed and used in telecommunications

19:45 Favorite software, apps, or tools for leading Connectbase (connectivity industry platform)

23:06 Importance of the managed service provider (MSP) in connectivity and telecommunications

24:33 Follow Connectbase on LinkedIn or Visit www.connectbase.com

In episode #17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating deals, focusing your efforts, and measuring performance. Discover actionable tactics to generate more qualified leads and grow your data center business.

#datacentergtm #dcsmi #datacenters #leadgeneration #salesandmarketing #b2bmarketing #digitalmarketing #contentmarketing #buyerjourney

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

3:47 Introducing Data Center Lead Generation 101

6:52 Agenda (Data Center Lead Generation 101)

8:38 Modernize Your Lead Generation Strategy

17:00 Provide the Right Kinds of Incentives

23:27 Overcome the Sales Stigma and Escape from the Vendor Box

24:56 Collaborate on Game-Changing Lead-Generation Campaigns

30:26 Accelerate the Sales Cycle

31:37 Focus Your Attention on the Most Impactful Lead-Generation

33:06 Measure What’s Still Measurable and Iterate

34:47 Recap of Data Center Lead Generation 101

35:16 Q&A on Data Center Lead Generation 101

(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo was Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.)

In episode #16 of the Data Center Go-to-Market Podcast, featuring Brandon Peccoralo, Head of BDR at DataBank, you’ll learn invaluable career development strategies and gain cutting-edge technical insights on repurposing waste energy and the future of AI from respected data center leader Brandon Peccoralo. Brandon discusses building a successful career through continuous learning, adapting sales strategies as technology changes, and innovative solutions for sustainability in the industry. This episode provides actionable advice for professionals at any stage of their careers.

#datacentergtm #dcsmi #DataCenters #CareerAdvice #ProfessionalDevelopment #SalesStrategies #Sustainability #AI #databank #VoltagePark

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:27 Introducing Brandon Peccoralo, Head of BDR at DataBank

1:03 How Brandon Peccoralo got started in the data center industry

2:53 Advice for getting started in data center sales

6:31 Advice for highly experienced data center professionals

12:04 How to find more time for professional development

14:59 Reimagining data center heat re-use for AI, green energy, and battery recycling

22:00 The challenges of data center waste energy and heat re-use

26:07 The future of data center sales (and future-proofing your career)

32:54 How data center sales professionals add value on par with fractional SMB CTOs

36:40 Connect with Brandon Peccoralo, Head of BDR at DataBank on LinkedIn