Episodios

  • #8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]
    Feb 6 2023

    Shes' dedicated a career to building:
    - Strong brands. BRAVE brands. Brands that connect with people.
    - Brands that dare to be different.

    She spent 10 years in the best Ad agencies in London and Paris,
    working on the world's leading consumer brands.

    She's now the VP of Brand at one of the fastest growing tech companies in the world, Sinch - THE Customer Engagement Platform.

    Check out what she has to say about Brand, Demand, and remixing the Netflix show "Is It Cake?" to B2B marketing.

    Watch Gwen LaFage on the Demand Wars game show!

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    38 m
  • #7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]
    Jan 27 2023

    He's a creative problem solver at heart,
    An amateur combat sports competitor,
    And a co-founder of ProofPoint Marketing.

    Mike believes that Relationship Journey > Buyer Journeys.

    Don't miss Mike Grinberg on the Demand Wars Game Show!

    ---
    Proofpoint Marketing helps brands acquire the right customers, by building relationships at scale.


    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    43 m
  • #6: Mikhail Myzgin, Slice. [Demand Wars]
    Jan 26 2023

    He's the VP of Marketing @ Slice
    He's done it all, from B2C to B2B
    He loves to work with data, but says data-leading is a misleading term..
    The host of Ethics in Marketing - Mikhail Myzgin.

    He's building a media company at Slice, and believes in creating content so good, they want to subscribe.

    Don't miss Mikhail Myzgin on the Demand Wars Game Show!

    ---
    Slice – Making the work world safer, one cut at a time.*

    When it comes to safety, Slice understand the challenges that managers and operators face every day. That’s why Slice is changing the future of cutting tools with finger-friendly® blades.

    Slice's mission – to reduce workplace hazards and keep workers safe.


    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    41 m
  • #5: B2B Dated & Related. by Tom Hunt, of Fame.so. [Demand Wars]
    Jan 25 2023

    Tom Hunt is the former Head Of Marketing at Ebsta (B2B SaaS in sales tech space),

    He created the Sales Ops Demystified podcast (now called RevOps Demystified)
    It blew up - 10x ROI (who doesn't love that?)

    So Tom left to start his own company - Fame!
    At Fame - they've helped 60 B2B brands become famous... in their niche
    👉 IDEO
    👉 Workday
    👉 HighRadius
    👉 People.ai
    👉 Bevy
    👉 LeanData

    ---

    Fame starts and grows podcasts for B2B brands.

    Don't miss Tom Hunt on the Demand Wars game show?

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    48 m
  • #4: B2B Marketing Idol! by James Carbary of Sweet Fish. [Demand Wars]
    Jan 25 2023

    He's the Executive Producer of B2B growth: Your favorite marketer’s favorite show

    He's the force behind Sweet Fish Media, where commodity content is the enemy

    With Content franchises like:

    • The journey
    • Echo Chamber, and
    • Original Research -


    He's on a mission to make B2B cool again?
    Or maybe, for the first time.


    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    40 m
  • #3: Startup Survivor! by Camille Trent of PeerSignal. [Demand Wars]
    Jan 23 2023

    ✦ She's the Host of the Content Logistics podcast

    ✦ Don't call her a SaaS marketer! She's the director of a B2B media company.

    ✦The Director of Content & Community at PeerSignal

    PeerSignal delivers data-backed research and carefully curated SaaS market data to over 13,000 GTM professionals

    • Keyplay (SaaS company) data powers PeerSignal research (media company)
    • PeerSignal community insights fuel Keyplay (SaaS company)


    Don't miss Camille "The Real Deal" Trent on the Demand Wars Game Show!

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    48 m
  • #2: Sam Kuehnle of Loxo [Demand Wars]
    Jan 22 2023

    Growing up, Sam wanted to be:
    - A professional soccer player.
    - A physical therapist.
    - A psychologist.

    He never went pro with any of those...
    but you will definitely see the threads of all 3 woven into Sam's Demand Gen takes!

    He lives in Jupiter... (true story)

    His right hip is a half-inch higher than the left... (true story)

    and that's made him a better marketer (true story)

    Sam believes in:
    - Thank you cards
    - Giving gifts for big life events
    - Developing real relationships with customers

    All things that WON'T SCALE,
    but WILL IMPROVE your bottom line

    Don't miss Sam Kuehnle on the Demand Wars Game Show!

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


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    48 m
  • #1: CMO Swap! by Gaetano DiNardi, Growth Advisor. [Demand Wars]
    Jan 22 2023

    Gaetano Nino DiNardi competes on the Demand Wars Game Show!
    He's a Singer/Songwriter/Producer - working with some of your favorite artists...

    He helped SalesHacker grow 400%, and get acquired by Outreach...

    He helped Nextiva grow to $200M ARR almost all from demand gen & inbound...

    He's an SEO and growth advisor to Gong, Cognism, Alyce, Sentisum


    - The Bocelli of Brand Growth...
    - The Romeo Santos of Search...

    Don't miss the radically candid, Gaetano DiNardi on the Demand Wars game show.

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


    Más Menos
    55 m