Episodios

  • 331: The Journey to 30 Under 30 with Wayne Stewart

    331: The Journey to 30 Under 30 with Wayne Stewart
    Jul 23 2024
    In this episode, Adam takes the show on the road to the Destinations International Annual Convention in Tampa, Florida. He sits down with Wayne Stewart, former account manager at Relic and current director of marketing and communications at Visit Casper, Wyoming. They talk about Wayne’s career path and the opportunities that ultimately led him to become a part of Destinations International’s 30 under 30 class of 2024. Wayne also shares what it’s like to become a leader in the destination marketing space at such a young age.

    “A large majority of us all have imposter syndrome in our positions and being considered future industry leaders and having that 30 under 30 recognition, so it's nice to know that that feeling is shared and I'm not the only one. Having people that I know I can reach out to share information and ask the interesting things that they're working on is a huge benefit.” -Wayne Stewart

    Visit Casper
    30 Under 30

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    17 m
  • 330: The New Digital Town Square For Our Industry

    330: The New Digital Town Square For Our Industry
    Jul 16 2024
    In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today.

    “The industry needs that digital town square, that hub, that place where we can all congregate. Our true focus is just hoping desperately that we can keep valuable content constantly in the face of everybody that's using the site.” -Colby Remund

    Check out Tourism IQ here!

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    42 m
  • 329: Changing The Narrative of Tourism in Haiti with Lesly Veve

    329: Changing The Narrative of Tourism in Haiti with Lesly Veve
    Jul 9 2024
    In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination marketing workforce and why any destination organization would be lucky to have him as a part of their team.

    “How can we change some of that narrative and show a different Haiti or at least the parts of Haiti where things aren't, you know, the crazy stuff that we see on the media all the time? And so that was, I think, my first drive to try to go in that field.”

    Check out Lesly's portfolio
    Connect with Lesly on LinkedIn

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    19 m
  • 328: The Important Market Segment You're Probably Ignoring with Laura White

    328: The Important Market Segment You're Probably Ignoring with Laura White
    Jul 2 2024
    In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of aligning this new marketing strategy with hoteliers' goals and the importance of fostering community pride.

    “When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White

    Visit Charlotte

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    39 m
  • 327: It’s Bigger Than Camping with Earl B. Hunter Jr.

    327: It’s Bigger Than Camping with Earl B. Hunter Jr.
    Jun 25 2024
    In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful discussions around a virtual campfire.

    “We started this amazing podcast because we want to share with the world, and share with everyone, who we are, what we do, and we want to invite and welcome everyone, anyone, no matter who you are or your race, age, gender or ability. We want you to enjoy the outdoors. We want you to really tell us who you are and what you like to do in the outdoors, and we're going to find out that we have more same than differences, my friend.”

    Subscribe to It's Bigger Than Camping!
    Apple
    Spotify
    Audioboom

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    12 m
  • 326: Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan

    326: Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan
    Jun 18 2024
    In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer.

    “Saudi Arabia is opening their gates and their hands to everyone in the world. Please come and see Saudi. It’s very beautiful. Saudi Arabia has lots of cultures. We have history here. We have lots of great stories to tell.” -Abdullah Aldhavyan

    Connect with Abdullah on LinkedIn

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    20 m
  • 325: Every Destination Needs A Custom GPT

    325: Every Destination Needs A Custom GPT
    Jun 14 2024
    In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product and some of the challenges he’s found along the way. They also discuss how AI is changing the digital landscape as we know it and why it’s critical for DMOs to jump on board before it’s too late.

    “The funny thing about AI is you get out of it what you put into it. If you know how to talk to it, you can get it to tell you the things that you need, but you need to know what you don’t know if that makes sense.” -Nephi Henry

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    30 m
  • 324: Achieving a 60:1 ROI with Shelley Zumwalt

    324: Achieving a 60:1 ROI with Shelley Zumwalt
    Jun 11 2024
    In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effective marketing to showcase the state's unique attractions.


    “When we're talking about Oklahoma, we're not just talking about marketing tourism. We’re talking about business development. When we have businesses that come in and look at Oklahoma, those tourism dollars aren't just marketing to people we want to take vacations here. They're marketing to everyone. They're saying, this is what Oklahoma is about.” -Shelley Zumwalt

    Travel Oklahoma

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    45 m