Episodios

  • Best of Digicon Pop: Media And Digital Trends for 2022

    Best of Digicon Pop: Media And Digital Trends for 2022
    Jan 20 2022

    Welcome to another episode of our Best of DigiCon Pop! In this episode, the Head of Creative and Media in Singapore and Regional Media Lead of KANTAR's Pablo Gomez will talk about the media and digital trends that brands need to anticipate this 2022.



    Press play in this insightful Best of Digicon Pop ep and if you love this episode, don't forget to rate us 5 stars.


    Hosted on Acast. See acast.com/privacy for more information.
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    28 m
  • Episode 8 - How Communities Help in Marketing

    Episode 8 - How Communities Help in Marketing
    Jan 13 2022

    Welcome to another episode of DigiPod! In this episode, we'll dive deep into the popular communities you see online such as Home Buddies, Let's Eat Pare and Masarap Ba? These groups have massive members and engagements online. How did Frances Lim Cabatuando of Home Buddies, Mark Del Rosario of Let's Eat Pare and Kat Abaan, Jr. of Masarap Ba? grow their members and how can marketers learn from them?


    Listen to the episode until the very end and don't forget to give us 5 stars!


    Hosted on Acast. See acast.com/privacy for more information.
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    1 h y 10 m
  • Best of Digicon Pop: Future You and I : A World in Programmatic

    Best of Digicon Pop: Future You and I : A World in Programmatic
    Dec 20 2021
    In another episode of Best of DigiCon Pop Series, Arshan Saha talks about the future of marketing with the help of programmatic advertising. How can technology become more complex and relevant, how can this adapt to the users' ever-changing behavior? Listen to this insightful episode if you missed this session in the grand virtual event. Press play until the very end only here on DigiPod!

    Hosted on Acast. See acast.com/privacy for more information.
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    21 m
  • Best of Digicon Pop: Enter the Metaverse

    Best of Digicon Pop: Enter the Metaverse
    Dec 17 2021
    In the first part of our Best of DigiCon Pop series, Michael Patent of Culture Group talks about Web3 as we enter the metaverse. How can you utilize this in terms of marketing and what are the things we need to know about it? Tune in because this podcast episode came from a session in Digicon Pop 2021. So if you missed the grand virtual event, press play until the very end only here on DigiPod!

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    25 m
  • Episode 7 - Is Humour Marketing Effective in the Philippines?

    Episode 7 - Is Humour Marketing Effective in the Philippines?
    Dec 9 2021
    An international pollster in 2018 named the Philippines as the 3rd happiest country in the world. At times, the optimistic side of Filipinos reflects through social media memes and punchline jokes that garner thousands to millions of engagements online. With this immense number of reach, can the big brands also utilize humor in marketing its brand? Tune in to this comeback episode of DigiPod with our special guests to talk about humor marketing: George Royeca of Angkas and Karl Mak of Hepmil Media Group.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 h y 10 m
  • Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing

    Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing
    Sep 3 2021
    With lockdown driving more people than ever to electronic entertainment, gaming has exploded on every platform imaginable. As brands move to capitalize, Digipod discusses a whole new world of marketing, content creation, and engagement with Hepmil Creators Network Head of Creators Kylie Sng, Nexplay Esports CEO Gabriel Benito, and Facebook’s APAC Strategy Manager for FB Gaming Dave Cua!

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    55 m
  • Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness

    Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness
    Aug 12 2021
    Which metrics matter when it comes to determining actual effectiveness, and how can brands make the most of all the data available to them? To find the answers,DigiPod asks Ogilvy & Mather Strategy Director Manny Gonzales, Unilab Digital Business Engineering Director Ritz Tan, and Nielsen Media Philippines Digital Product Lead Jose Tano!  Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit www.immap.com.ph

    Hosted on Acast. See acast.com/privacy for more information.
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    56 m
  • Episode 4 - Decoding Digital Marketing Roles

    Episode 4 - Decoding Digital Marketing Roles
    Jul 1 2021
    With Digital evolving on a daily basis, so too are the challenges faced by Digital Marketers. DigiPod welcomes CLiQQ Wallet Marketing Manager Deena Santos and ABS-CBN Head of Integrated Marketing Cookie Bartolome to give perspectives on the increasingly crucial, ever-changing roles of an effective Digital Marketing Head, while sharing some of their brands’ best practices. Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit /www.immap.com.ph.

    Hosted on Acast. See acast.com/privacy for more information.
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    58 m