Digital marketing is about using the internet and digital tools to promote products and services. It includes creating content for social media, making videos, optimizing websites for search engines, using AI for better SEO, working with influencers, sending automated emails, analyzing data to improve strategies, integrating shopping features on social platforms, and focusing on providing a great customer experience while highlighting brand values.

Digital marketing tools help you manage and enhance your online presence. SEMrush is great for analyzing your website’s SEO and tracking competitors. Canva lets you create eye-catching graphics and marketing materials easily. ChatGPT assists in generating content and engaging with customers through conversation. Gemini (by Google) helps with running and optimizing ads. Ubersuggest provides insights on keywords and SEO strategies to improve your site’s visibility. These tools work together to streamline your marketing efforts and boost your online impact.

Google offers several free tools that are quite handy. Google Search helps you find information on the web, Google Maps lets you get directions and explore locations, Google Drive provides cloud storage for your files, Google Docs is an online word processor for creating and editing documents, Google Sheets is for managing spreadsheets, and Google Slides helps you create presentations. Google Analytics tracks and analyzes website traffic, while Google Calendar helps you manage your schedule and set reminders. These tools are accessible through your Google account and are designed to make various tasks easier and more efficient.

ORM stands for Online Reputation Management. It's the practice of monitoring, influencing, and improving how a person, brand, or company is perceived online. This involves managing online reviews, social media presence, and search engine results to ensure a positive image and address any negative content. Essentially, ORM helps shape and protect your digital reputation.

Mobile marketing is the practice of reaching and engaging with customers through their mobile devices, like smartphones and tablets. It includes strategies such as sending text messages, using mobile apps, and placing ads on mobile websites. The goal is to connect with users where they are most active, delivering tailored messages and offers that enhance their experience and drive actions, such as making a purchase or signing up for a service.

Email marketing is a digital strategy where businesses send promotional messages, updates, or newsletters directly to people's email inboxes. It’s a way to reach customers and potential customers with targeted content, special offers, or important information, aiming to build relationships, drive sales, or encourage engagement with the brand.

Google Ads is an online advertising platform where businesses create and display ads on Google’s search results and partner websites. Advertisers bid on keywords related to their products or services, and their ads appear when people search for those keywords or visit relevant sites. It’s a way for businesses to reach potential customers actively looking for what they offer, paying only when someone clicks on their ad.

Performance marketing is a type of digital marketing where advertisers pay for specific results, such as clicks, leads, or sales, rather than just for placing ads. It's focused on measurable outcomes, meaning businesses only spend money when they see a tangible action or result from their marketing efforts. This approach helps ensure that marketing budgets are spent efficiently, as costs are directly tied to achieving concrete goals.