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Digital Marketing for Coaches & Consultants

De: Dr. Terri Levine
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  • Join Terri Levine, Chief Heart-repreneur® on "Digital Marketing for Coaches & Consultants" to learn her unique process around digital marketing for coaches and consultants. If you are a coach or consultant struggling to make 6 figures in your business then this podcast is for you! Terri is a master business consultant and trainer who has identified the mindset shifts and unique processes (along with insider insights) that help new and established coaches and consultants create more income quickly and scale their businesses to new levels all while reducing the amount of hours worked. Tune in weekly for incredible insights, mindset shifts, and action steps that work to propel you forward in your own coaching business! Also, be sure to join Terri's Heartrepreneurs Facebook Group to get access to additional tips and a wealth of training material for expanding your coaching business including direct feedback from Terri herself at https://heartrepreneur.com/FBGroup
    Copyright 2024 Heartrepreneur LLC
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Episodios
  • #142: A Guerrilla Marketing Masterclass

    #142: A Guerrilla Marketing Masterclass
    Jul 25 2024
    We are currently sharing a series directed specifically for Holistic Health Professionals… But you’ll like them too! Here is the third episode of that series. Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses. In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth. Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale. Tune in for further insights on the difference between guerrilla marketing and traditional marketing. Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0 Key Highlights From The Episode: [01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing [01:29] #1 Financial Investment [01:45] #2 Psychological concepts and understanding of human nature [01:55] #3 Profit [02:07] #4 Small holistic practices [01:20] #6 Following up with your customers [02:41] #7 Emphasis on the importance of cooperation [03:04] #8 Long-term connections [03:18] #9 Use of marketing combinations [03:34] #10 Increasing the number of clients [03:57] #11 Keeping your focus [04:13] #12 Directed towards individuals [04:20] #13 Greater emphasis on relationships [04:37] #14 Focuses on what can you provide in order to serve and to make a difference [04:59] #15 Open to using technology and automation [05:06] #16 Done on purpose [05:21] #17 Obtaining authorization/permission [05:40] #18 Heart to heart conversation [05:57] #19 Marketing that employs more than just advertising as a method [07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine Email: Terri@heartrepreneur.com Golden Nuggets: • Guerrilla marketing delivers tangible results at little to no cost. [01:14] • Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31] • Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20] • Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41] • The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58] • Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21] • Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos. Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/
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    8 m
  • #141: The Secret to Scaling Your Business - Referrals

    #141: The Secret to Scaling Your Business - Referrals
    Jul 18 2024
    We are currently sharing a series directed specifically for Holistic Health Professionals… But you’ll like them too! Here is the second episode of that series. Scaling a business often presents challenges as entrepreneurs struggle to secure qualified prospects through various channels, such as direct messages, networking groups, social media engagement, and paid advertisements. However, acquiring qualified prospects doesn’t have to be daunting. In this episode, Dr. Terri Levine underscores that maintaining relationships with existing clients is the easiest way to keep your calendar booked with qualified prospects. This approach helps you to attract more prospects who are similar to them. Tune in and discover a three-step process to effectively get referrals, and understand why you should not take referrals at face value. Additionally, Dr. Terri Levine emphasizes the importance of a follow-up plan and explains why having a referral mindset is crucial for the success of your business. Dr. Terri Levine also discusses the power of automating referral processes and highlights the significance of expressing gratitude with handwritten cards. She illustrates how this gesture demonstrates a sense of value and care for your client family members. Watch the full episode on Youtube: https://youtu.be/5Dsa0fzInrU Key Highlights From The Episode: [00:43] Today’s focus: The simple secret and easy way to scale your business [02:17] The 3 steps to get referrals [04:28] Why you should not take referrals at face value [05:02] The importance of a follow-up plan [05:38] Referral mindset [06:58] Automating the process of getting referrals [08:22] Why you should always express your gratitude with a handwritten card [10:28] The key to success in business [11:02] Get referrals from Dr. Terri Levine Email: Terri@heartrepreneur.com Golden Nuggets: • If you want to keep your calendar booked with qualified prospects, the simplest way is to maintain relationships with your existing clients. Doing so will enable you to attract more people similar to them. [00:50] • Having a stable income comes from building connections, which leads to an endless supply of qualified prospects. [01:22] • You shouldn’t accept referrals at face value because not everyone will be a suitable match, and you may not be the best person to serve everyone. [04:28] • When a client or patient recommends you, it signifies a significant amount of faith and trust in you. [08:05] • If you are going to send gifts to your clients, don’t send generic gifts; instead, send gifts that hold deeper significance. [08:50] • If you give more, you will receive more. [09:51] • The key to success in business is having a large number of qualified prospects come to you. [10:28] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos. Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/
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    12 m
  • #140: How To Create an Owner-Independent Business

    #140: How To Create an Owner-Independent Business
    Jul 11 2024
    We are going to release a series specifically for Holistic Health Professionals… But you’ll like them too! Here is the first episode of that series. If you are ready to scale your business but haven’t been able to, it’s most likely due to a lack of foundational systems and infrastructure. To achieve scalability, it’s essential to implement procedures that foster accountability and develop systems that pave the way for an owner-independent business. In today’s episode, Dr. Terri Levine explores why many entrepreneurs struggle to scale effectively. Additionally, she outlines the advantages of owning a business that is independent of its owner. From increased financial security to the ultimate goal of independence, she underscores how transitioning to an owner-independent model can transform your business and personal life. To transition your business towards becoming owner-independent, Dr. Terri Levine emphasizes the importance of implementing robust systems and procedures that hold teams accountable and streamline operations. She concludes by posing critical questions that entrepreneurs can use to evaluate whether their company has achieved owner independence. Watch the full episode on Youtube: https://youtu.be/5Dsa0fzInrU Key Highlights From The Episode: [00:34] Introduction to the episode [00:51] Why you are unable to scale your business [01:30] The advantages of owning a business that is owner-independent [01:53] How to shift your business to become owner-independent [03:04] What are you missing in order to scale? [03:53] Questions to help you determine if your company is owner-independent [05:37] Get Dr. Terri Levine’s one-page plan on how to scale your business Email: Terri@heartrepreneur.com Golden Nuggets: • If you are ready to scale your business but haven’t been able to, it’s most likely because you haven’t set up the company’s foundational systems and infrastructure. [00:44] • Having an owner-independent business gives you financial security, personal fulfillment, and independence. [01:30] • The key to transitioning your business to become owner-independent is establishing procedures that hold people accountable and building the right systems. [01:53] • When you scale your business following a roadmap, you rekindle your love for owning it. [03:38] • 90% of U.S companies still hold the owner in a vital role. [04:30] • While scaling a business, it’s important that you learn how to regain control over your life. [05:20] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos. Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/
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    7 m
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