Episodios

  • Discussions in Digital: Surveying the brand-building landscape

    Discussions in Digital: Surveying the brand-building landscape
    Jun 26 2020

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    Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.

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    19 m
  • Discussions in Digital: Influencer marketing is ready for its close-up

    Discussions in Digital: Influencer marketing is ready for its close-up
    Jun 22 2020

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    Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

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    24 m
  • Coping with the new normal in marketing agency relationships

    Coping with the new normal in marketing agency relationships
    Dec 7 2018

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    Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

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    19 m
  • What's a marketing ecosystem and what does it mean for marketers?

    What's a marketing ecosystem and what does it mean for marketers?
    Feb 27 2018

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    Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

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    18 m
  • Moving B2B companies into the digital world

    Moving B2B companies into the digital world
    Sep 8 2017

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    Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie?

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    20 m
  • How strategy is evolving - and staying the same - in the hypergrowth digital age

    How strategy is evolving - and staying the same - in the hypergrowth digital age
    Jan 18 2017

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    Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

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    22 m
  • Discussions on digital: How large and small companies build a digital culture

    Discussions on digital: How large and small companies build a digital culture
    Oct 12 2016

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    Listen to the podcast (duration: 18:43) > In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

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    19 m
  • Reimagining customer experience in mobile age

    Reimagining customer experience in mobile age
    Jun 28 2016

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    Listen to the podcast (duration: 20:16) > In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.

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    20 m