• Do This to Be Seen as a Beloved Underdog

  • Jul 9 2024
  • Duración: 11 m
  • Podcast

Do This to Be Seen as a Beloved Underdog Por arte de portada

Do This to Be Seen as a Beloved Underdog

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  • Resumen

  • E370: How to paint yourself as the underdog, even when you’re the incumbent.

    It’s a quick hack to make yourself instantly likable.

    Find the incumbent in your niche - the mainstream - criticize them relentlessly.

    Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers.

    Being the mainstream isn’t cool, being the underdog is.

    Works for incumbents too, though requires a bit more creativity, explained in the episode.

    00:00 The Epiphany: Underdog Strategy
    00:42 Criticizing the Mainstream
    00:59 Elon Strategy
    01:23 The Google Leak: Underdogs vs. Mainstream
    02:50 SEO Strategies: Top vs. Bottom of Funnel
    04:12 Peak Design vs. Amazon: A Viral Victory
    07:37 Underdog Branding
    09:45 Final Thoughts

    #branding #brandbuilding #marketingstrategy

    The Edward Show. Your daily marketing podcast: https://edwardsturm.com/the-edward-show/
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