E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.

This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.

Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.

Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.

By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!

The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.

Experiments from https://seosherpa.com/seo-experiments/

00:00 SEO Experiments
00:19 The Article
01:59 Understanding Rich Answers
03:22 Impact of Rich Answers on Click-Through Rates
04:49 Using Rich Answers for Traffic
06:12 Writing for Rich Answers
07:45 Bottom of Funnel Keywords
11:54 Using Social Media for SEO
15:41 Conclusion

#seo #searchengineoptimization #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists.

He shares footage from the event and what he learned.

The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists.

Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not suppressed.

I learned this from posting over 1,200 videos myself.

If you want to get motivated about making short-form vertical content and then actually make that content, this episode is for you.

News Daddy TikTok: https://www.tiktok.com/@dylan.page
News Daddy Instagram: https://www.instagram.com/dylanpage.ning/

00:00 The Influence of Short Form Content Creators
00:13 Case Study: News Daddy at the NATO Summit
00:42 Motivation
01:39 Dylan Page’s Videos
04:55 Recap of Dylan Page
06:26 How To Edit In The TikTok App
12:07 Automating Your Content Distribution
14:45 Conclusion: Maximizing Your Content's Reach

#socialmediamarketing #contentmarketing #digitalmarketing #marketingstrategy

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E375: Top posts this month from the Instagram Marketing subreddit.

I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise.

“How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/

“New hashtag strategy that actually works” - https://www.reddit.com/r/InstagramMarketing/comments/1e1ffw2/new_hashtag_strategy_that_actually_works/

“Reminder to NEVER buy bot followers‼️” - https://www.reddit.com/r/InstagramMarketing/comments/1dps601/reminder_to_never_buy_bot_followers/

“Remove all the “flagged for review followers” & engagement increases instantly” - https://www.reddit.com/r/InstagramMarketing/comments/1dzpnut/remove_all_the_flagged_for_review_followers/

00:00 What You Will Get From This Episode
00:10 Overview of Instagram Strategies
00:48 New Hashtag Strategy That Actually Works
04:18 Generating Over 500 Million Views
12:52 Pitfalls of Buying Bot Followers
14:52 Removing Flagged Followers
15:36 Conclusion

#socialmediamarketing #instagrammarketing #contentmarketing #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/