Listen in to our in-person Intent Meetup:

Or Moshkovitz - Appsflyer:

Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online behavior and engagement, as crucial for effective sales and marketing. He cautions ag9ainst rushing into expensive platforms without clarity on objectives.

Kfir Pravda - PMG:

Kfir addresses the audience's experiences with intent platforms and emphasizes the importance of readiness and specific goals before investing in them. He introduces different types of intent solutions and provides cheat sheets for evaluating readiness and choosing the right type of intent. Key use cases for intent include segmentation, content personalization, timely outreach, and sales and marketing alignment. Finally, he offers insights into automating intent-based workflows for scaling revenue operations.

Roi Kaufman - Kaltura:

Roi emphasizes leveraging first-party data, particularly from events and webinars, for better ABM outcomes. He highlights the significance of prioritization, personalization, and sales collaboration in maximizing collected data's value. Kaltura's approach involves using event data to improve engagement, accelerate conversions, and influence opportunities. Roy encourages marketers to explore and analyze their existing data to refine targeting and enhance marketing effectiveness.

Adi Hagag - MetaMatch:

Adi discusses the importance of second-party intent data. He highlights understanding data sources, crafting compelling messaging, creating multi-channel experiences, and enabling seamless sales activation. Adi suggests evaluating vendors through recall precision tests and aligning conversion mechanisms with buyer perspectives for effective results.

Daniel Bleichman - Cato Networks:

Daniel discussed leveraging intent data for marketing and sales at Cato Networks. Despite competition from larger companies, they were able to focus on reaching relevant buyers effectively. Cato’s strategy involves using multiple intent vendors to target accounts and contacts based on different signals, prioritizing personalization and ensuring sales alignment. Daniel has seen success with high conversion rates from sourced intent contacts and increased productivity for SDRs using intent tools.

Followed by a panel that covers various aspects of intent data and its application in sales and marketing strategies.

To view the video recording of the event, please click on the following link: https://pmg.team/how-to-master-intent-watch-recording/

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