In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing.

Avishai shares with Kfir and Or his insights on several relevant topics including:

• Why buyer anonymity is on the rise and the importance of understanding buyer interests
• Why’s there a need for alignment between teams for unified revenue intelligence
• How to shift from intent-based to interest-based marketing
• The value of Quality human-produced content in the age of AI
• Trends on website journey optimization
• Practical strategies to demonstrate marketing ROI and adapt to changing buyer behaviors.

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In episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue operations.

The discussion covered:

• Evaluate tools based on their value and fit for the organization's specific needs, rather than simply going for the best solution in the market.
• The impact of COVID-19 had on purchasing decisions and the need for data-driven justifications for expenses.
• Daniel shares his approach to evaluating tools and recommends considering factors like integration, cost, and onboarding ease.

Links:

Daniel’s Newsletter: https://moperations.beehiiv.com/

Daniel’s WhatsApp community: To join the community, reach out to Daniel on LinkedIn.

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In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve personalization.

The topics covered include:

• The challenges of implementing AI tools and the importance of understanding the buyer's journey.
• The need for a strategic approach to AI and the importance of validating hypotheses before scaling.
• Intent data and the challenges of using it effectively.
• A targeted approach to AI in sales and marketing.

Resources:

Alexis- Martial - Linkedin profile

Clay

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