• E14 - [Gifting Series] Gifting Summary with Kfir & Or

  • Apr 24 2024
  • Duración: 31 m
  • Podcast

E14 - [Gifting Series] Gifting Summary with Kfir & Or Por arte de portada

E14 - [Gifting Series] Gifting Summary with Kfir & Or

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  • Resumen

  • “ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and preferences.


    In our discussion, we cover:


    • How different departments within an organization that can leverage gifting, such as marketing, sales, and customer success, at different stages of the customer lifecycle.
    • The need for a well-established understanding of the ideal customer profile (ICP)
    • Integrating gifting into existing workflows and systems.
    • Ethical considerations and regulations surrounding gifting, such as bribery laws, should be taken into account when implementing a gifting strategy.
    • Success in gifting can be measured through metrics like gift redemption, response rates, and account-to-opportunity conversion.


    You can listen to the other gifting episodes in the series below:

    E7 - [Gifting Series] Maya Erenberg, co-founder of CorporateGift.com

    E8 - [Gifting Series] Alex Olley, co-founder of Reachdesk


    Hosted on Acast. See acast.com/privacy for more information.
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