• E18 - Alexis Martial - Co-Founder at SaaScale and Clay Partner and Expert

  • May 27 2024
  • Duración: 34 m
  • Podcast

E18 - Alexis Martial - Co-Founder at SaaScale and Clay Partner and Expert Por arte de portada

E18 - Alexis Martial - Co-Founder at SaaScale and Clay Partner and Expert

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  • Resumen

  • In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve personalization.


    The topics covered include:


    • The challenges of implementing AI tools and the importance of understanding the buyer's journey.
    • The need for a strategic approach to AI and the importance of validating hypotheses before scaling.
    • Intent data and the challenges of using it effectively.
    • A targeted approach to AI in sales and marketing.


    Resources:

    Alexis- Martial - Linkedin profile

    Clay


    Hosted on Acast. See acast.com/privacy for more information.
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